What is a Smart Format?
Smart Formats were invented by Serenade. They are collectible physical items that can unlock chart eligible music and bonus content with a simple tap of the phone.
These items could be a sticker on a poster, a lanyard, a keychain, a wristband or anything in between that give fans an integrated physical-digital experience.
How do they Work?
They use NFC technology - little chips embedded in every Smart Format. Just tap your phone against a format and hey presto, you're on your way to your music and digital content.
Every phone has an NFC reader that can link to our Smart formats - for example, tapping your phone to pay at a shop, that's the NFC reader in your phone working. The same when you tap to pay at train barriers - it's the same easy-to-use tech.
Why are they great for me as a fan?
Smart Formats include the following that each individually, and collectively, bring fans joy.
An exclusive physical music format
Exclusive access to unlockable bonus content
Ability to stream and download music from your favourite artists
Increased connection to the artists you love
Help support your favourite artists and enjoy the content they want you to have via Serenade Smart Formats!