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Understanding Membership Renewal

How renewal works in sheepCRM

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Written by Lisa Shaw
Updated over 2 weeks ago

What renewal means

πŸ‘‰ Renewal = creating a new membership period

  • A new membership record is created

  • The previous record remains for history

  • One contact can have multiple membership periods over time

πŸ’‘ Renewal moves the journey forward
πŸ’‘ It does not confirm payment


Important: Renewal does NOT equal Payment

πŸ‘‰ Renewal and payment are separate

  • Renewal = new membership period created

  • Payment = whether that period has been paid for

πŸ”΄ A membership can renew and still be unpaid
πŸ‘‰ This is normal and expected


When renewal happens

Renewal is triggered by timing, not action.

πŸ’‘ This is controlled by:

  • Membership end date

  • Renewal window

  • Grace period


The renewal window

This is the period before expiry when renewal is expected.

πŸ‘‰ This is often referred to as β€œRenewal Due”
πŸ‘‰ It is a timing condition, not a status


Renewal models (who takes action)

The renewal model determines who is responsible when the renewal window is reached.

Renewal Model

What happens

Who acts

Manual

Renewal is created manually

Admin

Self-Service

Member completes their own renewal

Member

Auto

System creates the renewal automatically

System


How this plays out in reality

πŸ’‘ The system behaviour is predictable
πŸ‘‰ Real life is not always tidy, you’ll commonly see:

  • Renewal created β†’ payment still pending

  • Member in renewal window β†’ no action yet

  • Direct Debit set up β†’ funds not collected yet

πŸ‘‰ These are normal system states


What to do as an admin

πŸ’‘ Your role is not to control the process
πŸ‘‰ Your role is to monitor and respond

Situation

What to check

What to do

Member in renewal window

Renewal model

Ensure correct behaviour is happening

Renewal created but unpaid

Payment status

Follow up or allow time

No renewal created

Renewal model / setup

Investigate configuration

Membership lapsed

Renewal not completed in time

Decide on follow-up


The big picture

πŸ‘‰ Renewal moves the membership forward
πŸ‘‰ Payment confirms it is complete
πŸ‘‰ Reports show you where to act


One simple way to remember it

Renewal creates the next step in the journey.
Payment tells you if it’s complete.


If you would like a related guide, see: ​Membership Terminology Explained

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