MailChimp and GDPR

When a person subscribes to MailChimp we make the assumption that they did so willingly and gave their consent to do so. (Since the spring of 2018 MailChimp have provided a lot of support for clients trying to get GDPR right). 

A consent record is added to the person in Sheep with a source  of MailChimp. You may collect other consent records and use other legal basis in addition to this automatic consent record. If the person has opted in to interests or groups these will also generate consent records in Sheep. 

(From the person page click the 'privacy' sidebar to see all GDPR privacy records)

If a person unsubscribes from a list in Sheep then the automatic consent record is withdrawn.

Extra fields in MailChimp

Sheep provides extra fields to MailChimp. Turn on these fields so that you can see them in your list:

  • Navigate to Lists (top menu in MailChimp)
  • Select the lists
  • 'Manage contacts' is usually the default sections shown
  • Click Toggle Columns to show/hide the extra Sheep fields

Dynamic Segments

  • Navigate to the list view in MailChimp 
  • click 'Create A Segment'
  • Add any other filters that you would normally use
  • Add a Sheep GDPR filter

Note: Due to limitations on MailChimp fields the Sheep GDPR data has to be converted into a comma delimited sentence e.g. fundraising - email, news - email, . You therefore need to select 'contains' not 'is'. The GDPR strings are a combination of the GDPR 'purpose' and the 'channel'. You can see these values in the Sheep contact directory. 

MailChimp also limits the length of this field to 256 characters so if you choose to have lots of different purpose statements you may want to keep the names in Sheep short.

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