Product Reminders are an essential tool for helping your practice maintain consistent patient care. Their primary function is to notify clients when a patient is due for a service, treatment, or medication. Beyond improving patient outcomes, reminders also serve as a reliable mechanism for generating repeat business and strengthening client relationships.
Accessing Product Reminders
To view and manage reminders, as well as access the associated email template:
Navigate to Admin
Select Client Communications
Click on Reminders
Take a Look
Reminder Email Template
The Reminder Email Template is the communication message that each reminder notification sends to clients when a reminder is triggered based on your defined sending cadence.
Shepherd currently does not support sending patient care reminders via SMS
Basic Template
The Basic Template will appear by default when you first open your reminder email template. It includes:
A subject line
Greeting
Dynamic text indicating which reminders the notification is for
Your clinic information at the bottom of the email
You can customize the body text and add a custom signature to personalize the message.
Advanced Template
The Advanced Template allows you to build your reminder email from scratch, with no pre-loaded text or variables. If you're using this option, be sure to include the {REMINDERS DUE}
variable to populate the correct reminder content for clients.
Email Template Variables
Variables insert client, patient, or clinic-specific information into your email so that each reminder feels personalized. Place the variable text exactly where you want the custom data to appear.
Available variables include:
{CLIENT FIRST} - Client first name
{CLIENT LAST} - Client last name
{REMINDERS DUE} - Reminders that are overdue or due within the next 30 days
{CLINIC NAME} - Name of your clinic
{CLINIC EMAIL} - Email address of your clinic
{CLINIC PHONE} - Clinic phone number
{CLINIC ADDRESS} - Clinic address
{CLINIC LOGO} - Clinic logo
Example Email: Basic Template
Subject: {PATIENT/S} (is/are)* due for services at {CLINIC NAME}
Dear {CLIENT FIRST},
Our records indicate that your pets are due for the following services:
{REMINDERS DUE}
Example Email: Client-facing results
Bandu is due for services at Shepherd Veterinary Hospital
Hello, Tori.
Our records indicate that your pets are due for the following services:
Bandu is due for Rabies Vaccine - Canine 1 Year at 8/5/2025
Creating a Reminder Template
It is recommended that you create a reminder template for any service, care, or treatment for which you'd like to notify clients. Common examples include:
Preventative medications
Bloodwork
Annual recommended care
Vaccinations
Diagnostic testing
A Reminder Template is required for each product that should trigger an automatic reminder when invoiced.
Creating a New Reminder Template
To begin, navigate to the Reminders tab and click + Add New.
Each new reminder is set to active by default
Select a Trigger Product
The Trigger Product is the product that will be added to a SOAP treatment plan or invoice and will initiate the automatic creation of a patient reminder.
You must create a unique reminder template for each trigger product that should generate a reminder automatically
This setting determines which actions in the patient record will generate a new reminder.
Define a Reminder Name
Next, enter the Reminder Name. This is the name that will appear on the patient’s profile to identify the reminder. Remember to include a duration or species details as needed (example: Rabies Vaccine - 3 Year). This name will help your team quickly understand what the reminder refers to when reviewing patient records.
Define a Due Date
The Due Date determines when the patient will next be due for the related service, relative to the date of administration.
You can specify a time frame using days, weeks, months, or years. For example, a 12-month due date for an annual vaccine.
You can also configure the due date to automatically adjust based on quantity.
For example:
If 1 Dose Heartworm Preventative has a 1-month due period
Administering quantity of 3 will set the reminder due in 3 months
This feature is optional and should be used only when appropriate for the product
Select the Auto-Complete Product(s)
Next, identify the Auto-Complete Product(s). These are the products that will satisfy and complete the reminder when invoiced or administered. This may be a single item or multiple items
This setting determines how reminders are marked as fulfilled or removed from the patient's active reminder list.
Set your Notification Schedule
Finally, set the Notification Cadence by selecting + Add a Notification. The controls when reminder communications are sent to the client relative to the reminder's due date. Remember to select Save when done or select + Add Reminder to add another reminder to this trigger product.
You can send messages before the due date, after the due date, or both as appropriate.
Example:
For a 12-month reminder, you might schedule a reminder to be sent:
30 days before the due date
14 days after the due date
30 days after the due date
Notification Schedule Fields:
Send In: A number (e.g., 30)
Time Unit: day, week, or month
Before | After: the due date
Clients will only receive one Reminder Email per day.
If multiple reminders are due or triggered on the same day, they will be included in a single communication. This includes both overdue and current reminders.
Understanding the Reminder Template Table
The Reminder Template table organizes entries alphabetically by the Trigger Product. This helps you quickly identify which products have an associated reminder and spot any products that may be missing reminders.
To view the Reminder Templates associated with a product:
Click to expand the product row.
All configured Reminder Templates linked to that product will display below.
Understanding the Status
The table provides two separate status indicators:
Trigger Product Status
Reminder Template Status
Each plays an independent role in determining whether a patient reminder will be generated.
Trigger Product Status
This is the first row of each entry in the table.
The Trigger Product refers to the product listed in your Shepherd product list.
If the status is marked inactive (red), reminders will not generate, even if the associated Reminder Template is active.
This is because an inactive product cannot be invoiced, and without invoicing, no reminder can be triggered.
Reminder Template Status
This status appears in the expanded view under the associated product row.
It indicates whether the Reminder Template itself is active.
If the Reminder Template is inactive, no reminder will be created when the product is invoiced.
Both the Trigger Product and the Reminder Template must be active for a reminder to generate in a patient record
Deactivating a Reminder Template
To deactivate a reminder template:
Click the edit icon next to the template
Disable the active toggle above the Reminder Title.
Click Save.
Deactivating a reminder template will stop new reminders from generating, but will not remove any existing reminders already created in patient records
Inactivating a product with an associated reminder template will also inactivate the reminder.
Changing a Reminder Name
You can update the Reminder Name on an existing template at any time.
If you change the name of a reminder that already exists in patient records, the update will apply to all existing reminders tied to that template
You’ll be shown a confirmation message before saving changes, alerting you to the system-wide update.
FAQs
A patient reminder did not generate as I expected. How do I troubleshoot?
If a patient reminder did not generate as expected, confirm that the item invoiced matches a reminder template rule in your reminder configuration. It's possible the item either does not have a reminder template created to trigger a new reminder. Another possibility is that the associated trigger product has been archived, and a duplicate version is mapped to the reminder template. This duplicate version is the version being invoiced but no reminder template is mapped.
If this has occurred, you'll need to update your reminder template configurations and manually create a new reminder in the patient record.
A patient reminder did not satisfy as I expected. How do I troubleshoot?
If a patient reminder remained present after a visit where services were completed, confirm that the unsatisfied reminder template has the invoiced service or treatment items listed as auto-complete products. If the invoiced item(s) are not listed as auto-complete product(s), they will not satisfy existing reminders to complete them.
If this has occurred, you'll need to update the auto-complete configuration and manually complete the remaining reminder in the patient record.
A patient vaccination history still shows vaccines due but the reminder list looks correct. How do I troubleshoot?
The patient reminder list and vaccination history are controlled by two separate configurations in Shepherd. The reminder list is controlled by the Reminder Templates defined under Client Communications. The vaccination history is controlled by the vaccine details defined within a vaccine product item.
How can I see if a reminder communication was sent to a client?
If you'd like to review if a reminder communication was triggered to a client, you'll want to open the client history activity record, by selecting the zig-zag arrow in the upper right-hand corner of the client profile.
The activity is listed chronologically, and a search bar is offered to narrow down results by key phrases such as 'Reminder Notification' or the client's email address. The full content of the message along with a time stamp are provided in the history log.
We've included an example below for your ease of reference: