The SEO Audit feature in Smart SEO allows you to manage both the content and SEO data in one view. It includes a Dashboard for tracking your store's overall SEO performance, tools for editing individual pages, bulk AI optimization, and automation for newly created content.
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The Dashboard gives you a bird's-eye view of your store's overall SEO performance. You can see your Overall SEO Score and a breakdown by content type - Products, Collections, Blogs, Articles, and Pages - showing how many items are rated Good, Moderate, or Bad.

​When you open the SEO Audit page and select a content type - Products, Collections, Blogs, Articles, or Pages - you have two ways to optimize your current content:

The major difference between this view and the Meta tags view is that the SEO Audit page allows you to manage not only your meta tags and focus keyword, but also includes additional fields you can manage for your Products, Pages, Collections, Blogs, and Articles:

When you open the SEO Audit page > Products, you will see a page similar to the Meta Tags feature. You have a similar grid with filters and an SEO score. Let's have a look at what editing a product looks like. Choose a product and click on the Edit button (little pencil on the right side).

On the edit view page, the first thing you see is the focus keyword on the top, and below it, your product content - the product title and description

The focus keyword is what you believe the users will type into Google to search for a similar product that you offer. If you don't specify a keyword, the title will be used as a default focus keyword.

Smart SEO also provides a Keyword Research tool, which you can use to find good keywords for you to use. Check this guide on how to use the Keyword Research feature.

Those are the titles/descriptions that you normally manage in Shopify. However, you can also manage them in the SEO Audit feature directly, to see recommendations on what to change in your page's content, so that you rank better for the provided keyword.

Moving down, you have the Images view:

It shows the images of your products and allows you to edit their alt tags straight from this interface.

You can also generate the alt tags by clicking on the AI generate button.

Below that, you have the SEO data window, containing the meta title, meta description, and URL handle (or URL slug):

You can generate them with AI too.

And at the very bottom, if you edit a product, you have the product's barcode/SKU for each variant:

Finally, on the right, you have the SEO score.

Those are recommendations for improving your content and metadata, for your products to rank higher.

The AI Optimize feature lets you run a bulk AI optimization across multiple products, collections, blogs, articles, or pages in one go - generating and applying all the key SEO fields at once.

To use it, select the items you want to optimize by checking the checkboxes next to them. You can select a few individually, select all 10 on the current page, or click Select all 10+ products to include your entire catalog. Then, click the AI Optimize button that appears in the top right.

On the SEO Optimize screen, you can configure the following:
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Tone of voice - select the tone the AI will use when generating content. Try a few different tones to see which one best matches your brand and product style before running a large optimization.

Special instructions - an optional field where you can give the AI additional guidance, such as specific words to include or avoid, formatting preferences, or anything else that helps tailor the output to your store.

Fields to generate - choose which SEO fields the AI should optimize:

At the bottom of the screen, you'll see the estimated AI credit cost for the task before you run it.

There are two ways to run the optimization:

The Automation feature automatically optimizes SEO fields for newly created products, collections, blogs, and articles using AI. Only new content is processed - existing items in your catalog are never touched.
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To enable it, go to the Automation tab in SEO Audit and toggle Enable automation. Once enabled, Smart SEO will automatically detect and optimize any newly created content.

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You can configure automation separately for each content type - Products, Collections, Blogs, and Articles. For each one, toggle Enable automation and choose what elements to be included in the automation process:

Tone of voice - select the tone the AI will use when generating content.

Special instructions - an optional field where you can give the AI additional guidance tailored to that content type.

Skip draft and unlisted products - when enabled, automation will skip products that are not yet published. (Products only)

Fields to generate - choose which SEO fields should be automatically generated:

Smart SEO allows you to connect your Open AI API key and use it for an unlimited amount of AI meta tag generations. To add your API key, click on the link near this message:

Or, go to Settings -> AI Settings directly:

Add your OpenAI API key in the following field and save the changes:

You can get your OpenAI API key from here.

Question: Why I do not see the meta tags I set in Smart SEO in the Shopify admin/backend?

Answer: You might be using the old version of Smart SEO (if you have installed Smart SEO before the 4th of April 2024). Please note that the old version of Smart SEO does not change the meta title and meta description in the Shopify backend, but it used to store the meta tags you save in our app as metafields. You can still check the actual meta tags that are visible on your pages by following this article.

Question: The meta tags I saved in Smart SEO do not appear on the Google Search Results Page. Why?

Answer: Even though the meta tags change should appear immediately in the HTML of your store, it might take some time for Google to re-index your store and to display the new meta tags information on their search results page. You can check the actual meta tags on your pages by following this article and contact us if those are not the same as the ones you saved in Smart SEO.

Question: Why do I have duplicated meta tags on my pages?

Answer: When this happens, our system notifies us and we contact you to inform you of this and to offer our help in resolving this, so check your email or simply contact us via the chat button in Smart SEO.

Question: How to change the meta tags of the homepage?

Answer: Shopify does not allow the changing of the homepage meta tags through the Shopify API and therefore, you can only change these through the Shopify admin. Open the Shopify admin/backend and go to Online Store -> Preferences. There you have the homepage title and the homepage meta description.

Question: When does the AI meta tags generation quota reset?

Answer: The monthly AI generations quota resets on the first day of every month. Even if you subscribe on the 25th day of a given month, on the 1st of the next month, the quota will be refilled.

Question: Why don't I see my quota after subscribing?

Answer: The full quota of the paid plans is locked while you are on the 7-day free trial. You can, however, skip the 7-day free trial by directly subscribing to the selected plan. Go to the Plans page, and click Subscribe under the plan you have selected for the free trial. Once you confirm your subscription, the full quota will be released.

(Note that this does not count as double payment)

Question: Can I set focus keyword in bulk with Smart SEO?

Answer: Although you may generate focus keywords in bulk with AI, the recommended approach for better performance is to do a keyword research, and you may use the Smart SEO's Keyword Research feature for this goal, if you are not an expert in SEO.