The Email Marketing section has two areas: Email Templates and Email Campaigns. Email Templates are reusable layouts almost like presets when you can build emails for specific purposes (e.g. a newsletter). The Email Campaigns area is where you choose an Email Template to use, customize it as needed, and then schedule the email to be sent to a specific recipients either individually, using a smart list, or through contact tags.
You can also reuse campaigns by cloning them when sending at a later date while still maintaining the ability to customize the email before it is sent.
Email Templates
A template is a preset layout with which you can build your campaign.
You can also create your own template to match your brand. You can insert regularly used images, videos, logos, or recurring content into your template, and reuse it for future campaigns.
Email Campaign
A campaign is the email message you design and send to your specific contacts or a smart list.
After you select a template, you'll design your campaign on top of the template layout. In Email Builder, you can duplicate, delete, and rearrange different types of element blocks quickly. Click here for how to setup Email Campaigns
How to Create and Edit Email Templates
1. Go to "Marketing" > "Emails" > "Templates"
Here, you can create a new template.
Or edit an existing one.
Click here for how to edit and use elements in the Email Editor
FAQs
Can I create my own email template?
Can I create my own email template?
Yes, you can create your own email template to match your brand. You can include regularly used images, logos, videos, and other content, making it easy to maintain brand consistency across all your campaigns.
How do I reuse an email campaign?
How do I reuse an email campaign?
You can reuse an email campaign by cloning it. This allows you to send the same campaign at a later date while still giving you the flexibility to customize the content before sending it out.
What are smart lists and how do they work in email campaigns?
What are smart lists and how do they work in email campaigns?
Smart lists are dynamic groups of contacts that meet certain criteria you’ve set, such as specific tags or behaviors. When sending an email campaign, you can choose to send it to a smart list, ensuring that the right contacts receive your message.
How do I schedule an email campaign?
How do I schedule an email campaign?
After customizing your email campaign, you can schedule it to be sent at a specific time. This can be done during the campaign setup process, where you’ll have the option to choose the date and time for the email to be delivered to your recipients.
What types of content can I include in my email template?
What types of content can I include in my email template?
You can include various types of content in your email template, such as text, images, videos, buttons, and logos. These elements can be arranged and customized to create a visually appealing and effective email layout.