In this article, we will cover some of the Shield Team's favourite content creators on LinkedIn. This is not an exhaustive list but a great place to start when you're new to the world of content creation on LinkedIn.
Why is it important to follow the right people on LinkedIn?
The best way to learn how to write better on LinkedIn is by consuming great content in your feed. Now, it is important to remember everyone's feed is very different. The algorithm will show you the content of your connections, those you follow and the content they engage with.
If you are always seeing the same old "Happy to announce..." type of posts it's time to clean your feed. And that means, following inspiring content creators so your LinkedIn feed stays on fire!
Here's a list of creators who inspire the team at Shield. We've picked a mix of creators some with large audiences and some others who are just starting out!
Justin Welsh: Follow for great content templates and tips on creating content online
Lea Turner: Lea helps her audience grow on LinkedIn with her common-sense tips.
Andreas Jonsson: Shield's CEO but that's not why he's made the list. Andreas talks about his experiences of building an audience on LinkedIn.
Shay Rowbottom: Shay makes creating video content look so easy!
Jackie Hermes: A mix of inspiring and motivating content. She shares her experience of building her company from scratch.
Eddie Shleyner: One of the most talented copywriters out there, Eddie shares writing tips every day. Follow him to learn how to write impactful content.
Ash Rathod: Ash's content is great to learn how to tell stories on LinkedIn.
Josh Braun Follow for great content on understanding buyer behaviour.
Jennifer Welsh: Follow for great content on common-sense advice on how to make your money work for you.
Zach Wilson: One of the rare breeds of an engineer /data scientist creating great consistent content.
Shield: Yes, that's our company page. But trust us, it's not boring :) We highlight great content creators on the page and give you LinkedIn growth tips.
Ellie Middleton: Ellie is putting out real, hard-hitting content around inclusion and neurodiversity.
Isobel Cowell: Her content focuses on personal branding. Follow to learn how to add personality to your LinkedIn content.
Remember to engage with their content with meaningful comments (not just "agree"). LinkedIn is a great place to build real relationships with people from all over the world.
See you on LinkedIn!