Well, we're glad you asked. The fact is that most mental health apps feel like a doctor’s office waiting room - probably because they were designed by doctors. Shmoody believes that the best mental health tools should be backed by science, but don’t need to feel clinical and boring. Because we firmly believe the experience of working on our mental health can - and should - be fun. How else will we stick with it long-term?

We believe that real mental health work happens once the phone is put down. That's why we're all about getting people to take meaningful real-world actions that will improve their lives, one action at a time.

We geek out on design and user experience. Sometimes that means showering you in confetti, sometimes that means cute avatars, and sometimes that means a joke that actually makes you laugh.