TL;DR: Modular production lets you easily create different versions of a product by mixing and matching interchangeable parts. For TikTok ads, this means you can quickly produce various video versions by combining different hooks, bodies, CTAs, or other elements of a video. With the Shook platform, you can upload each part separately, and we handle the assembly, making the process hassle-free.
There are many reasons why multiple variations of the creative are crucial for successful TikTok advertising. This article explains what it modular production and how it improve creative production workflow.
Typical TikTok ad structure
A typical TikTok ad is composed of:
Hook: Captures audience attention.
Body: Explains the benefits.
CTA: Guides the audience to take action, such as visiting your website or installing an app.
Challenges with traditional ad production
Traditional ad production is like baking a cake with just one recipe:
You create a single video with one hook, one body, and one CTA.
This limits your ability to experiment with different flavors (elements) and often results in a fixed narrative.
Without a way to test different recipes, it's tough to figure out what really hits the sweet spot or what might leave your audience unsatisfied.
Introducing modular production
Think of modular production as a Lego set. Just like how you can build different structures by using the same blocks in various ways, modular production lets you create multiple versions of a product by mixing and matching interchangeable parts. When it comes to TikTok ads, this means you can easily produce different video versions by combining different "blocks" like hooks, bodies, and CTAs.
Benefits of modular production
Flexibility: by using interchangeable modules, you can quickly create various video versions.
Efficiency: for instance, with 3 hooks, 2 bodies, and 1 CTA, you can produce up to 6 different video combinations just by mixing and matching these elements.
Better ad performance: more variation in your creatives reduces ad fatigue, and gives the TikTok algorithms more opportunity to find the right creative for each individual user.
Creative learnings: by testing small video elements in a structured manner, instead of just "full recipes", gives you more detailed insights into what works for your audience and what doesn't.
Example: creating multiple videos
Create 3 hooks, 2 bodies, and 1 CTA to get 6 videos
Create 5 hooks, 2 bodies, and 1 CTA to get 10 videos. You would only need to film 8 short video segments in total, making the production process less labor-intensive.
How it works on the Shook platform
The Shook platform helps with a lot of this:
Scene-Based Organization: Our script writing tool allows you to write your script in modular format, in parts that fit together to form variations of full videos.
Flexible Uploads: Upload your "ingredients" separately—no need to prepare everything at once.
Automated editing: We have tools to apply edits on top of the video modules, such as captions, overlays, voiceovers and music
Automatic assembly: The platform automatically combines the modules into all of the combinations, outputting full videos
Structured files: We apply customizable, automated naming conventions on the files for you to keep track which video contains which modules
One-click delivery: You can upload the videos onto ad platforms' creative libraries with one click!
For best practices and additional details, check out our FAQ for content creators.