This article covers all the steps needed to get up and running with a Microsoft Ads Shopping campaign.
While some of the steps can be done in various orders, we laid out a path with the least amount back and forth.
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Now let's get started.
Install The Bing Shopping App
If you have already installed the app, skip down to "Create a Microsoft Ads Account".
Log in as the Administrator of Shopify Store (your-store-name.myshopify.com/admin)
Proceed to the following location: Apps > Visit Shopify App Store > Bing Shopping
Select Add App.
The 5 Minute App Overview
This quick app overview will help you understand everything there is to do in the app, and will help you get your bearings which will definitely speed up the setup process.
Review the overview article.
Create a Microsoft Ads Account
Formally Bing Ads, if you don't already have an account that you want to use for your website (we recommend 1 per site) now is the time to create it. If you already have a Microsoft Ads account, move on to the next step.
Go to Microsoft Ads
Login to with your account Microsoft Ads
Create A UET Tag
Creating a Universal Event Tracking Tag is used both in conversion tracking and verifying your site when creating a merchant center store.
Add your UET Tag to your shopify store will covered in another step.
Create A Conversion Goal
There are many types of conversion goals you may want to track but we are going to focus on the most important one: Sales on your website.
Place The UET Tag on Your Store for Micorosft Ads Site Verification
Time to start tying things back to your shopify store. First up is adding your Microsoft Universal Event Tracking Tag or UET Tag.
Place The UET Tag on Your Store for Conversion and Revenue Tracking.
Now let's get your conversion and revenue tracking in order.
Create a Bing Merchant Center Store
Now that your site is verified with Microsoft Ads, you can create a Merchant Center Store
Create Your Catalog
Now that your store is created you can create your product catalog.
Create A Shopping Campaign
Finally, you are at your last step. Create your Shopping campaigns.