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The Complete Setup Guide
The Complete Setup Guide
Everything you need to get setup with Microsoft Ads and our App
Christopher avatar
Written by Christopher
Updated over a week ago

Overview

This article covers all the steps needed to get up and running with a Microsoft Ads Shopping campaign. 

While some of the steps can be done in various orders, we laid out a path with the least amount back and forth.

If you have any questions just message us! 

Now let's get started.

Install The Bing Shopping App

If you have already installed the app, skip down to "Create a Microsoft Ads Account".

  1. Log in as the Administrator of Shopify Store (your-store-name.myshopify.com/admin)

  2. Proceed to the following location: Apps > Visit Shopify App Store > Bing Shopping

  3. Select Add App.

The 5 Minute App Overview

This quick app overview will help you understand everything there is to do in the app, and will help you get your bearings which will definitely speed up the setup process.

  1. Review the overview article.

Create a Microsoft Ads Account

Formally Bing Ads, if you don't already have an account that you want to use for your website (we recommend 1 per site) now is the time to create it. If you already have a Microsoft Ads account, move on to the next step.

  1. Go to Microsoft Ads

  2. Complete the steps in this article.

  3. Login to with your account Microsoft Ads 

Create A UET Tag

Creating a Universal Event Tracking Tag is used both in conversion tracking and verifying your site when creating a merchant center store.

  1. Complete the steps in this article.

  2. Add your UET Tag to your shopify store will covered in another step.

Create A Conversion Goal

There are many types of conversion goals you may want to track but we are going to focus on the most important one: Sales on your website.

  1. Complete the steps in this article.

Place The UET Tag on Your Store for Micorosft Ads Site Verification

Time to start tying things back to your shopify store. First up is adding your Microsoft Universal Event Tracking Tag or UET Tag.

  1. Complete the steps in this article.

Place The UET Tag on Your Store for Conversion and Revenue Tracking.

Now let's get your conversion and revenue tracking in order.

  1. Complete the steps in this article.

Create a Bing Merchant Center Store

Now that your site is verified with Microsoft Ads, you can create a Merchant Center Store

  1. Complete the steps in this article.

Create Your Catalog

Now that your store is created you can create your product catalog.

  1. Complete the steps in this article.

Create A Shopping Campaign

Finally, you are at your last step. Create your Shopping campaigns.

  1. Complete the steps in this article.

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