Show.co consists of 2 main types of marketing: Display & Audio Ads (Ad Builder) and Audience Engagement (Campaigns).

Campaigns are web pages that allow your fans to perform an action in exchange for a reward. The reward is totally up to you! It can be as big as a merch bundle, or as small as a thank you message.

Campaigns allow you to capture your current audience by increasing your followers on your chosen platforms or by exchanging an email address. Sometimes both!

Show.co Campaigns are meant to be shared with your audience and are great for engaging your current fans. Similar to your website, fans won't know your campaign is around unless you tell them about it.

Campaigns are covered by your plan at Show.co and your access to campaigns may vary depending on your plan. You can view our plans here

Ad Builder is a way to run Display Advertising (ads that you see on the web or in a mobile app) or Spotify Audio Ads (ads that are served to listeners on free plans in Spotify).

Ads are designed to reach engaged music fans browsing the web and are great for finding new fans.

Access to Ad Builder is included in all Show.co plans, but you do have to pay to run ad campaigns. Show.co Ads are still heavily discounted compared to other retailers. You can read more on our blog.

A great way to capture new fans is to use your Show.co Campaign URL as your "Destination URL" in your Ad Campaign. This will widen your campaign reach and can help boost your campaign numbers.