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What analytics are available for Show.co Campaigns?
What analytics are available for Show.co Campaigns?
Support Team avatar
Written by Support Team
Updated over 3 years ago

Show.co presents detailed results from every campaign. To see your results, click "Analytics" under the campaign you would like to review.

First, you see an overview of the key numbers from the past 30 days, both in topline aggregate and a daily trendline. Then, use our advanced analytics to explore your results. We provide detailed segmentation options for visits, streams, and activations.

Here are some keywords to help you understand your results:

Unique Visits: The number of individual people who visited your campaign

Conversions / Pre-Saves / Unlocks / Emails Collected: The number of times your someone completed your campaign goal. (Ex. entered their email address, or saved your release on Spotify)

Conversion Rate: The percentage of your unique visits that resulted in someone completing your action.

Outbound Traffic: How many people were redirected to the URL you chose for your campaign.

Form Factor: The percentage breakdown of your total visits that occurred on your minisite (Your regular Show.co page) and your Widget (the version you embedded in a website with a code).

Device: The number of people who visited on a certain Device Type (like a phone, tablet or Desktop computer).

Traffic Source: What website your visitors were on when they clicked on your link. This data can help you see where most of your fans are coming from. Some websites may use shortened domains or subdomains for reporting. For example, visits from Twitter will appear as t.co. You may notice a category called "Direct" this usually means that someone accessed your page by clicking on the link directly from an email or text message, or by copying & pasting it into their browser.

Location: The country where a fan accessed your site.


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