At Sid, we ensure that all your ad campaigns are tracked using UTM tags. These tags help you monitor performance in tools like Google Analytics.
How we structure UTM tags
We use the following format for UTM tracking:
?utm_source=sid-marketing&utm_medium=meta?utm_source=sid-marketing&utm_medium=linkedin?utm_source=sid-marketing&utm_medium=google?utm_source=sid-marketing&utm_medium=youtube
These tags allow you to track which platform (Meta, LinkedIn, Google, YouTube) is driving traffic to your website.
Why we don’t use unique tags for each ad
We generally do not add UTM tags at the individual ad level.
This is because our Account-Based Marketing (ABM) campaigns focus on long-term brand awareness rather than granular tracking of each ad variation.
By keeping UTM structures simple, we ensure a clear and efficient way to measure performance without unnecessary complexity.
If you have any questions about UTM tracking or need custom tracking solutions, feel free to reach out!