If You Can’t Follow the Steps in the Guide
Sid does not have access to or control over your Meta accounts, and the issue must be resolved on your end. To troubleshoot and fix access issues, see possible reasons, actions, and key differences in Meta tools below.
Possible Reasons You Cannot Connect the Page:
You are not logged into Meta Business Manager.
You do not have administrator access in Meta Business Manager (admin access is required).
Another person in your company may have the necessary login credentials—check internally.
Actions to Fix the Issue
Recover access: Contact colleagues or previous admins to regain access to the existing Meta Business Manager account.
Create a new account: If access cannot be recovered, set up a new Meta Business Manager account and a new Meta Page (Facebook Page).
Note that this setup is only required for running ads on Meta—most users will be directed to your website or landing page, rather than visiting your Facebook Page directly.
Differences in Meta Tools
Meta Business Manager: An administrative tool for managing business assets such as pages, ad accounts, and pixels, and for granting access to team members and partners.
Meta Page (Facebook Page): A public page for businesses, brands, or creators used for marketing and engaging with followers.
Meta Business Suite: A more user-friendly tool for managing posts, messages, analytics, and ads on Facebook and Instagram, often useful for smaller businesses.
Reach out to our support if you have any more questions.