The Power of ABM in B2B Sales
Account-Based Marketing (ABM) helps businesses close more deals by focusing marketing efforts on high-value accounts. Here’s how it makes a difference:
2–3x higher sales over time for accounts influenced by targeted marketing.
2x higher chance of securing meetings when leads are warmed up through marketing efforts instead of approached cold.
Win rates increase by 10–20% as key stakeholders and decision-makers within target companies become more engaged.
Sales cycles shorten by 10–50%, reducing the time it takes to close deals.
Why It Works
By aligning marketing and sales to focus on the right accounts, ABM helps businesses generate better results, close deals faster, and drive long-term growth.