At Sid, creative feedback isn’t just a checkpoint—it’s a critical part of delivering high-performing B2B campaigns.
Over the past year, we’ve gathered input from our internal creative team, project managers, and clients. A common theme? Everyone wants the process to be smoother, faster, and more collaborative.
That’s why we put this guide together: to help you (our clients) give the kind of feedback that leads to sharper ads, fewer revisions, and a better overall experience.
Let’s dive in.
1. Start with the “Why”
Saying “Can we try a different layout?” doesn’t give us much to work with. But saying “Can we try a different layout because the testimonial should feel more prominent?” helps us understand the intent behind the change.
At Sid, we’re designing B2B ads that build trust, social proof, and credibility among your ICP—explaining why something needs to change helps us keep those strategic goals in mind.
We’re not just making things “look better.” We’re solving for impact.
✅ Use this format:
“This feels too polished. We want to come across as more down-to-earth—especially to founders.”
“This is great on desktop, but on mobile the text is hard to read. Can we scale up the font?”
2. Be specific and actionable
Vague feedback like “This doesn’t work” stalls progress and usually leads to guesswork and extra revision rounds.
Instead, tell us:
What isn’t working?
Why isn’t it working?
What would you like to achieve instead?
Our copywriters and designers can iterate much faster when your feedback is tied to specific goals.
✅ Try this instead:
“The tone feels too generic. Could we make the CTA more punchy, something that speaks directly to CFOs in fast-scaling SaaS companies?”
3. Don’t feel like you need all the answers
You’re not expected to come up with the final copy or design—that’s our job. What we do need from you is clarity on the outcome you want.
Instead of saying “Change the font to Arial”, say “We want this ad to feel more premium and modern.” That gives us the freedom to explore creative solutions that stay on-brand and on-strategy.
✅ Examples:
“Can this feel a bit more like our website’s voice?”
“We want the reader to immediately get that we’re a specialist in the legaltech space.”
4. Be Clear, Grouped, and Timely
We work in short sprints. After you receive a draft (usually five ads every 60 days), we’ll request your feedback via the Sid platform.
Here’s how to keep things flowing:
Drop all feedback in one place
Group thoughts by ad or theme
Flag if internal alignment is still in progress (we can hold off if needed)
Avoid adding last-minute changes after approval (unless it’s urgent—we get it, things change)
5. Balance What’s Not Working With What Is
Positive feedback is fuel. It tells us what to keep doing and helps us understand your taste.
Let us know what you love, not just what needs changing. It’ll make the next round even stronger—and keep everyone feeling energized.
✅ Try this:
“We love how ad #3 feels—it nails the tone we’re after.”
“The testimonial layout in ad #5 is perfect. Let’s carry that structure into the next batch.”
Bonus: How feedback happens at Sid
You'll be notified by the Sid platform when creatives are ready for review
Adjust the copy or leave feedback about the ads directly in the Ad Review page
One feedback round is included per delivery (if needed, more can be added à la carte).
After feedback, we aim to turn around revised creatives within 2 working days
Great feedback leads to great ads
Good creative feedback isn’t just about speed—it builds trust, elevates results, and gets your message to the right people, faster. When we collaborate well, your campaigns don’t just run—they perform.
Let’s keep making magic together.
— Team Sid