Panelists are companies that share anonymized data with our proprietary mid market panel or are sourced from our enterprise partners. Using this directly observed spend dataset we are able to uncover customer and revenue trends for over 30k+ companies.
The Signals Mid-Market panel cohort contains anonymized ERP panelist data beginning January 1, 2022. Data for a full range of metrics is available from January 1, 2023 onward.
The Signals Enterprise panel cohort contains anonymized panelist data beginning January 1, 2022. Data for panelist count is available from January 1, 2023 onward.
Signals has full historical coverage for most panelists. For those without complete history, data is normalized to a benchmark set of panelists with full coverage. This ensures the panel is comparable to a fixed panel, and that trends reflect real adoption and market changes—not panel growth.