Observed Customers are companies that share anonymized data with our proprietary mid market panel or are sourced from our enterprise partners. Using this directly observed spend dataset we are able to uncover customer and revenue trends for over 30k+ companies.
The Signals Mid-Market panel cohort contains anonymized customer ERP based data beginning January 1, 2022.
The Signals Enterprise panel cohort contains anonymized customer data beginning January 1, 2022.
Signals has full historical coverage for most observed customers. For those without complete history, data is normalized to a benchmark set of observed customers with full coverage. This ensures the panel is comparable to a fixed panel, and that trends reflect real adoption and market changes—not panel growth.