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Mid-Market Panel Overview

Updated over a month ago

Panel Size and Selection: 345 companies selected based on panel quality, consistency, and richness of data. The panel provides visibility into B2B software spend behavior among mid-sized businesses.

Industry Composition:

  • 42% Software Businesses

  • 13% Business and Professional Services

  • 12% Healthcare and Life Sciences

  • 9% Consumer Goods & Services

  • 7% Financial Services

  • 7% Media

Remaining 10% across Education, Real Estate, Non-profit, and Production sectors


Company Size Representation:

  • Strong skew toward larger mid-market companies (100–999 employees): 62% of panel vs. 45% in Census data

  • Underrepresentation of smaller mid-market (50–99 employees): 38% vs. Census at 55%

Bias Context: The panel is intentionally weighted toward software-driven, growth-oriented companies, reflecting where SaaS spend insights are most predictive and actionable for investors.

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