Panel Size and Selection: 345 companies selected based on panel quality, consistency, and richness of data. The panel provides visibility into B2B software spend behavior among mid-sized businesses.
Industry Composition:
42% Software Businesses
13% Business and Professional Services
12% Healthcare and Life Sciences
9% Consumer Goods & Services
7% Financial Services
7% Media
Remaining 10% across Education, Real Estate, Non-profit, and Production sectors
Company Size Representation:
Strong skew toward larger mid-market companies (100–999 employees): 62% of panel vs. 45% in Census data
Underrepresentation of smaller mid-market (50–99 employees): 38% vs. Census at 55%
Bias Context: The panel is intentionally weighted toward software-driven, growth-oriented companies, reflecting where SaaS spend insights are most predictive and actionable for investors.