Panel Size and Selection: 850+ companies selected based on consistency and richness of data. The panel provides visibility into B2B software spend behavior among mid-sized businesses.
Main Industry Composition:
39% Software Businesses
16% Business and Professional Services
11% Consumer Goods & Services
11% Healthcare and Life Sciences
7% Financial Services
6% Media
Remaining 10% across Education, Real Estate, Non-profit, and Production sectors
Company Size Representation:
Strong skew toward larger mid-market companies (100–999 employees): 62% of panel vs. 45% in Census data
Underrepresentation of smaller mid-market companies(50–99 employees): 38% of panel vs. 55% in Census data
Bias Context: The panel is intentionally weighted toward software-driven, growth-oriented companies, reflecting where SaaS spend insights are most predictive and actionable for investors.