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What Is the 'Low Sample' warning?

Updated over 2 months ago
  • Low sample is the cross hatched design treatment on individual companies within a chart.

  • Low sample displays if a company has fewer than 10 panelists over the full duration of its inclusion in the the Signals panel.

  • Low sample is therefore independent of currently selected time range for the charts.

  • Low sample displays on these charts:

    • Average Annual Spend Per Panelist

    • Cumulative Panelist Share Change

    • Cumulative Spend Share Change

    • Logo Retention


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