The Universal Product Ontology is a set of interlocking categories, attributes and labels describing how people intuitively think about products. Our AI can look at a product page and understand what the images are pictures of and read the text in the same way that you or one of your customers would. We've split all these different retail product items into an unprecedentedly deep level of granularity to be able to understand any any item just as a person would. For instance, we have more than 130 labels just for dresses with millions of possible combinations.

This is one part of what enables us to match a search that someone might do on Google to any product on any retailer, without us actually being Google. That's incredibly useful because mostly there simply isn't the right information on a page to match a product to a search result. Users can intuitively look at a page and understand from the pictures and the text, what that product is, but -- until recently -- computers couldn't. 

We call it Universal because it works for any retailer. 

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