The employee journey map originates from the customer journey map, a technique that comes from marketing and consists of developing a detailed description of all the stages of a consumer's purchase. This allows for a comprehensive understanding of the customer's experience.
From the HR perspective, this map has been adapted to create a diagram that enables employers to understand and improve the employee experience.
This Employer Branding tool is widely used to map the employee experience, analyzing it thoroughly and graphically representing the professional's journey in the company. This way, HR departments listen to employees' feedback to address and solve any issues.
The objective of the Employee Journey Map is to improve the employee experience during their stay in the company. In short, it aims to achieve happy, satisfied, committed employees whose goals align with those of the company.
Furthermore, its effects positively impact the company's productivity, improve the work environment, reduce talent turnover costs, minimize turnover rates and absenteeism, enhance corporate reputation, and contribute to referral marketing processes.
The Employee Journey Map allows the creation of a map with different elements, such as:
the worker's objectives,
learning expectations,
willingness to advance,
salary prospects,
relationships with colleagues,
relationships with superiors,
conflicts,
and the desire to propose new ideas or projects.