The type of response you make available in your surveys is almost as important, if not more important, than the question itself. Once you know the objective of your survey and the information you would like to gather, you can choose from the different available answer options:
Multiple Choice Response
These are the most commonly used in most surveys. They allow respondents to select one or several options from a list of answers that you define. They are easy to use and generate easily analyzable data.
Single Choice Response
Single choice questions allow respondents to click on only one answer. They are useful for questions that require a single alternative from several options and for questions with nominal rating scales.
Rating Scales
The respondent selects the number that best represents their response by rating the scale that is available to them.
NPS
A clear example of this type of response is NPS (Net Promoter Score), used to ask respondents how likely they are to recommend the organization they work for, using a scale of 0 to 10.
Likert Scales
Likert scale questions are those that typically appear in many surveys as "agree or disagree" questions, and are used to evaluate respondents' opinions and feelings.
Likert scale questions provide respondents with a range of options, for example, starting with "Strongly Disagree" and progressing to "Strongly Agree". That's why they are very useful for understanding specific opinions.
Open-ended questions
This alternative requires respondents to write their answers in a text box, with no specific pre-established answer options.
When it comes to analyzing data, open-ended questions are not the best option, as it is not easy to quantify written responses. Therefore, text boxes are better when qualitative data is desired.
Allowing respondents to freely give their opinion, in their own way, may uncover opportunities that would otherwise not have been discovered. However, if you are looking for data to analyze, it is probably better to conduct a quantitative research by asking closed-ended questions.
Select the survey type that best suits your needs
Once you have a clear goal in mind and know the type of question and response options needed, you can create a survey on Slik. You can choose from themed templates that are completely editable or create your own survey from scratch.