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How do I get started?

Getting started with Smart Insights and RACE

Stu Miller avatar
Written by Stu Miller
Updated over 2 years ago

Creating, or optimizing, a digital marketing strategy is hard! It takes commitment, and time. But the potential improvement in your results from implementing a well thought out, integrated strategy are huge. And as a result, you can't afford to not do it.

But finding the time amongst so many things you need to do is hard, isn't it?

It's why our sole purpose is to make this process easier for you.

Smart Insight is a best practice library of processes which cover the full marketing customer lifecycle. With it, you'll save time and money and ensure you get it right, the first time.

Here's an overview of what we help you to achieve across our Reach, Act, Convert and Engage (RACE) framework.

So how do you get started? It's easy to do, and free:

  1. Get familiar with the RACE Growth System - this is an established framework of best practice which you'll be using to create, or optimize, your strategy

  2. If you haven't already, join as a Free member, which gives you access to the free templates you can use to get started

  3. One of the biggest challenges is to know what to focus on, so to help you prioritize your first 90 days, use the free RACE Growth system template

  4. Need a longer term view? Use the free Digital Marketing Planning template to produce and present a simple longer term plan

Once you have your initial plan, you'll have a set of activities which, if implemented successfully, will improve your results from marketing.

To ensure the success of these, our paid membership plans contain a library of best practice, advice, tools, templates and training which will help you to achieve your goals, whatever they may be, and whoever you are;

Should you have any questions, just ask in the chat - we're always happy to help!

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