Question | Answer |
What data can be seen for each video? | Impressions, views, clicks, CTA rate, engagement rate, click timeline, click heatmap and product popularity. |
Can the data be separated based on different channels e.g. website, social media etc? | Yes, you can add custom URL parameters to the end of your player to segment the video data in the analytics dashboard. |
How do you track sales? | Sales can be tracked either by the client if the product links for the video include tracking codes. Alternatively, the links can be affiliate links set on a 0% commission structure. It is also possible to track sales using our analytics share extension. |
How do I see the video data? | You can view the data in the Smartzer analytics dashboard. |
Can a client use their own tracking codes? | Yes, you can add your own tracking codes to the end of each CTA URL so that you can see additional data from what we provide at Smartzer. |