Question

Answer

What data can be seen for each video?

Impressions, views, clicks, CTA rate, engagement rate, click timeline, click heatmap and product popularity.

Can the data be separated based on different channels e.g. website, social media etc?

Yes, you can add custom URL parameters to the end of your player to segment the video data in the analytics dashboard.

How do you track sales?

Sales can be tracked either by the client if the product links for the video include tracking codes. Alternatively, the links can be affiliate links set on a 0% commission structure. It is also possible to track sales using our analytics share extension.

How do I see the video data?

You can view the data in the Smartzer analytics dashboard.

Can a client use their own tracking codes?

Yes, you can add your own tracking codes to the end of each CTA URL so that you can see additional data from what we provide at Smartzer.