Glossary of Terms | Smartzer Help Center

A handy list of terms associated with our platform that may be beneficial for you to know.

Term	Definition
Engagement Rate	Percentage of viewers that interacted with the Smartzer overlay or replay screen (excluding play bar events).
CTR	Percentage of total viewers who clicked on a tag to add an item to bag or be directed to a product page.
API	An interface that gives Smartzer's programme access to e-commerce data such as order management, pricing, sizing and add to bag integration.
iFrame	The iFrame is a piece of HTML code that you can add into your sites code to embed the Smartzer player. You can adjust the height and width of the iFrame to change the position on your site.
Interactive View	A view with at least one click on the interactive overlay (excluding the play bar).
Interactive View Rate	Percentage of viewers who clicked on the interactive overlay (excluding the play bar).
Views	Each video play event by a user clicking play or by a video auto-playing.
Impression	Number of page loads of pages that include a fully loaded Smartzer player. Including when the player may not be visible.
Completion	Percentage of viewers who watched the video until the replay screen appeared.
E-commerce platform	This will be the platform that runs your store. This could be Salesforce Commerce Cloud, Shopify, Magento, Woo Commerce, Big Commerce, Word Press or Wix to name a few.
Distribution	The ways you can share your video.
Ratio	The size and aspect of your video. This will adapt depending on which screen you view the video on. Smartzer uses 9:16 ratio for portrait screens, 16:9 for landscape screens and 1:1 for square screens.
Tag	Created by dragging and dropping a product onto the video timeline or onto the video preview screen. A clickable area that shows product information.
Carousel	A shoppable side bar that you can configure so that your viewer can browse all your products displayed in your video as it plays. You can also add one to your end screen.
Splash Screen	The first screen that the viewer sees. An image can be added with custom title and subtitle text.
End Screen	The final screen that your viewer sees. You can add a shoppable carousel as well as custom text.
Language and Region Modifier	The drop down settings to the top right hand side of the editor that allow you to assign aspects of your video to certain regions or languages.