You'll find that many of your customers who demonstrate purchase intent don't actually finalize their purchases. What this indicates is the need for more touch points to help intrigue the customer and nudge them towards making that purchase.
Here are a few touch points we recommend that can really make a difference to your overall revenue:
Offers - by including discount codes or free shipping offers in your ad caption, you can add incentive for your customers.
Using IG creative - engage your customers using lifestyle photos directly from your Instagram account instead of using static product detail images. (Note: this feature is only available for Growth Plan users.)
Using FOMO - use scarcity indicators to activate FOMO (fear of missing out) in your customers and drive purchases for low stock products. (Note: this feature is only available for Growth Plan users.)
Be patient and have faith, customers need multiple touch points before pulling the trigger