Go to https://business.facebook.com

Under 'Business Tools', select 'Events Manager'.

Under 'Data Sources', select your active Pixel.

Then, select the tab that says, 'Aggregated Event Measurement - New'.

Click on the button that says, 'Configure Web Events'.

Click on 'Edit Events' under your active domain.

From the 'Edit Web Event Configuration' page, you'll see:

'Priority', 'Pixel/Custom Conversion', 'Event Name', 'Value Optimization', 'Assigned Events', a button that says, 'Add Events', and

underneath that: pixel events in order from 'Highest priority' to 'Lowest priority'.

To start, under 'Pixel/Custom Conversion'

make sure your active Pixel is selected,

- and then -

under 'Event Name'

click the drop down menu and select 'Purchase'.

Then click the green 'Add Event' button to add more event rows.

Once you've clicked on 'Add Event'

> Click the drop down menu and select 'Initiate Checkout'

> Repeat until you have added 5 events in this order:

⚠️ Make sure under 'Event Name' the events are in that order. ⚠️

Under 'Value Optimization'

> Toggle the button 'On', and

> Click the blue button 'Submit'.

*Please note: If your pixel doesn't have enough purchase information yet, you won't be able to turn this button on. If that's the case, please just move on to the next step.*

You can read more about Value Optimization here.

You'll see a notice that says 'Confirm event changes'

> Click, 'Yes, I understand these changes', and

> Click the blue button 'Apply'.

Please send any questions or concerns to support@snappic.io or reach out via chat!