Yes! You can do this in any webpage element within campaigns. For more details on generating a pixel through Facebook, click here.

Adding to all campaigns:

  1. Click the gear in the top right-hand corner to head to your account

  2. On the left-hand side of your account, click Landing Pages

  3. From here you will have access to your header and footer codes

  4. Paste in your tracking code (from Google, Facebook, etc.) into the header box (the top text box)

  5. Click Save Changes at the bottom of the page

Moving forward, all campaigns with landing pages will have the tracking code appended.

Adding to a single campaign:

  1. Access the campaign timeline by editing your desired campaign

  2. On the Landing Page element click the Edit button

  3. In the bottom left corner click on the Advanced Settings button

  4. This will open up access to the header and footer code boxes

  5. Paste in your tracking code (from Google, Facebook, etc.) into the header box (the top text box)

  6. Click Save on the Landing Page element

The Facebook Pixel code should look like this:


<!-- Facebook Pixel Code -->
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', '337145050345101');
fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=337145050345101&ev=PageView&noscript=1"
/></noscript>
<!-- End Facebook Pixel Code →

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