The Key Metrics content widget offers a high-level overview of your content performance across multiple networks and channels. In this article, learn about the Key Metrics widget, how you can customize the widget, and what metrics are supported.
Key Metrics content widget features
You can select up to sixteen metrics in the Key Metrics content widget and orient the metrics vertically (in columns) or horizontally (in rows).
Hovering over the horizontal bar on a metric will show an overlay with a breakdown of the total value by network and its share in the total:
Hovering over an individual metric will display a pop-over with its description:
The Key metrics widget supports the following customizations:
Customize channels
Customize date range
Edit metrics
Beta widget specifications
Please be aware that this widget is currently in beta status. Our beta widgets utilize a new infrastructure to offer improved features, but also have some limitations while they are in development:
Beta widgets have most of the metrics broken down by organic and paid with the networks supported, providing more comprehensive data.
Beta widgets have more advanced logic to detect if a post has no exposure based on views, impressions, reach, compared to our previous widget models which only used reach.
Beta widgets do not support Meta ads metrics when an ad account is connected.
Beta widgets do not support filtering by ad account or the ad meta platform filter.
Note: Please be aware that data in this widget is reliable back to August 1, 2025. Previous historical data could be missing until a complete backfill is completed. Except for the Number of posts metric, data is limited to 10,000 posts when processing all other metrics.
Supported metrics by network
The Key metrics content widget supports the following metrics by network.
Supported Facebook metrics
Metric | Description |
Number of posts | Number of posts published during during the selected period |
Engagements | Facebook (Total): Reactions, Comments, Shares (Total).
Saves not supported by Facebook API. |
Reactions | The number of reactions or likes in your posts published during the selected period. Organic and paid for Facebook. |
Comments | The number comments in your posts published during the selected period. Organic and paid for Facebook. |
Shares | The number shares in your posts published during the selected period. Organic and paid for Facebook. |
Impressions | The number of times the post was shown in a person’s screen. Impressions are equal to Views for Facebook from November 15, 2025 and onward. Organic and paid for Facebook. |
Organic impressions | Impressions delivered through unpaid means.
Organic Impressions are equal to Organic Views from November 15, 2025 and onward. |
Paid impressions | Impressions delivered through paid means. |
Views | Total number of times the post has been viewed. |
Reach | The number of people that saw the post in their feed published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post. Organic and paid for Facebook. |
Organic reach | The number of people that saw the post in their feed trough organic means published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post through organic means. |
Paid reach | The number of people that saw the post in their feed trough paid means published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post trough paid means. |
Frequency | On average how many times a person saw your post. Formula: Impressions / Reach. |
Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Shares(not PI) + Saves (IG , X and PI)) / Impressions. Organic and paid for Facebook. |
Engagement rate (reach) | Total engagements as a percentage of the reached people. Formula: 100 * (Reactions + Comments + Shares / Reach. Organic and paid for Facebook. |
Link clicks | The number of clicks on a link in the post. |
Link CTR | The link clicks as a percentage of the impressions. Formula: 100 * Link clicks / Impressions |
Engagement and link rate | Total engagements and link clicks as a percentage of impressions. Formula: 100 * (Engagements + Link Clicks) / Impressions. |
Engagement and link rate (reach) | Percentage of people reached who engaged or clicked a link. |
Clicks | Any clicks are counted except for clicks to comment, like, or share the post. |
CTR | The clicks as a percentage of the impressions. Formula: 100 * Clicks / Impressions. |
Interactions | The Reactions, Comments, Shares, and clicks on a post. |
Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions(Views). |
Interaction rate (reach) | Total engagements and clicks as a percentage of the people reached. Formula: 100 * (Engagements + Clicks) / Reach. |
Engaged users rate | Percentage of users who engaged with the post out of all users reached. Formula: 100 * Engaged Users / Reach. |
Weighted engagement rate | Weighted engagements as a percentage of impressions. Formula: 100 * (Reactions + 2 * Comments + 3 * (Shares + Saves)) / Impressions. |
Weighted engagement rate (Reach) | Weighted engagements as a percentage of people reached. |
Spam rate | The percentage of all clicks that led to negative feedback actions. Formula: 100 * Negative Feedback / Clicks. |
Photo view rate | Photo views (larger format) as a percentage of impressions. Formula: 100 * Photo Views / Impressions. |
Viral amplification | The ratio of viral impressions compared to paid and non-viral impressions, indicating how much distribution came from friend-to-friend sharing. |
Video play clicks | Clicks to start playing a video. Autoplayed videos are not counted. |
Video views click to play | Video views where the user clicked on the play button to start it. |
Photo view clicks | The number of times people clicked on a photo to view it in a larger size. |
Other clicks | Clicks that are not a comment, like, share, negative feedback, link, video, or photo. Examples include hashtags, view profile, like page, and app install. |
Video autoplays | Video views that started playing automatically. |
Video views | Total number of times the video has been watched (Counts after 3 seconds of viewing). Video view is defined according to the network definition. |
Organic video views | Video views watched directly on the page or virally. |
Paid video views | The number of times the promoted video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. |
Video viewers | The number of people that watched the video. Facebook and LinkedIn count video viewed if at least 3 seconds has been played. Organic and paid for Facebook. Use the average to get accurate aggregated number of viewers on average per post published during the period. |
Organic video viewers | The number of people that viewed the video directly on the page or virally. |
Paid video viewers | The number of people that viewed the promoted video. |
Average watch time | The average amount of seconds that people viewed a video, reel or pin. Organic and paid for Facebook. |
Watch time | The total minutes that a video, reel or pin was watched, including any time spent replaying it. |
Organic watch time (min) | The total minutes the video was watched organically (not promoted). |
Paid watch time (min) | The total minutes the promoted video was watched boosted by an ad. |
Video completions | The number of times your video post was watched in its entirety. |
Organic video completions | Organic views that watched the entire video. |
Paid video completions | Promoted video views where the full video was watched. |
Video completion rate | The percentage of times your video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Video views (100%)/Video views * 100 |
Organic video completion rate | The percentage of times your organic video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Organic Video views (100%)/ Organic Video views * 100 |
Paid video completion rate | The percentage of times your paid video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Paid Video views (100%)/ Paid Video views * 100. |
Video view rate | The percentage of video views compared to how often the video appeared in users' feeds. Formula: 100 * Video Views / Impressions. Organic and paid for Facebook. |
Video length | The length of a video post in minutes and seconds (or hours, minutes and seconds). |
Organic video completion viewers | Unique viewers who watched the entire video organically. |
Paid video completion viewers | The number of people that watched the complete promoted video. |
Video frequency | The average number of times a video was watched and rewatched per person. Formula: Video views / Video viewers. Organic and paid for Facebook. |
Video views (10s) | The number of times your video was viewed for at least 10 seconds or more. |
Video viewers (10s) | The number of people that watched the video for at least 10 seconds. |
Video click to play (10s) | Video views for at least 10 seconds after people clicked on the play video button. |
Video autoplays (10s) | Video views that started playing automatically and continued for at least 10 seconds. |
Organic video views (10s) | The number of people that viewed a video for at least 10 seconds directly on the page or virally. |
Paid video views (10s) | Promoted video views that played for at least 10 seconds. |
Video views with sound on (10s) | Video views that played for at least 10 seconds with sound turned on. |
Video viewers (30s) | Unique viewers who watched a video for at least 30 seconds. |
Paid video views (30s) | Promoted video views that played for at least 30 seconds. |
Organic video views (30s) | Organic video views that lasted at least 30 seconds. |
Video autoplays (30s) | Autoplayed video views that lasted at least 30 seconds. |
Own watch time (min) | The total minutes a video was watched from the page's fans. |
Shared watch time (min) | The total minutes a Facebook video was watched through shared posts. |
Video views with sound on | Video views with the sound turned on. |
Non-viral impressions | The number of times your post was seen without social context (e.g.:a friend liked this). |
Viral impressions | The number of times your content was seen because someone else interacted with it — and that interaction caused Facebook to show it to their friends/followers with social context. |
Non-viral reach | The number of people who saw your post at least once, without any attached social context (likes, shares, comments from friends). |
Viral reach | The number of people who saw your content with social context attached. |
Fan impressions | The number of times the post was shown directly to the page's fans. |
Non-fan impressions | The number of times the post was shown to non fans. |
Fan reach | The number of fans that saw the page post. |
Non-fan reach | The number of non fans that saw the page post. |
Supported Instagram metrics
Metric | Description |
Number of posts | Number of posts published during during the selected period |
Engagements | Instagram (Organic): Reactions, Comments, Shares and Saves.
|
Organic engagements | The reactions, comments and shares (organic saves not supported) trough organic means. |
Reactions | The number reactions or likes in your posts published during the selected period. Organic for Instagram. |
Organic reactions | The number of reactions or likes in posts of your page (excluding ads) published during the selected period. |
Paid reactions | The number of reactions or likes in ads posts published during the selected period. |
Comments | The number comments in your posts published during the selected period. Organic for Instagram. |
Organic comments | The number of comments in posts of your page (excluding ads) published during the selected period. |
Shares | The number shares in your posts published during the selected period. Organic for Instagram. Stories not supported. |
Organic shares | The number of shares in posts of your page (excluding ads) published during the selected period. Stories not supported. |
Saves | The number saves or bookmarks in your posts published during the selected period. Organic for Instagram. |
Save rate | The percentage of post/pin saves relative to the total number of impressions. |
Impressions | The number of times the post/story was shown in a person’s screen. Impressions are equal to Views for Instagram. This metric is organic for Instagram. |
Organic impressions | Impressions delivered through unpaid means. |
Views | Total number of times the post has been viewed. For Instagram Stories, this corresponds to the Impressions value. |
Reach | The number of people that saw the post/story/reel in their feed published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post. Organic for Instagram. |
Organic reach | The number of people that saw the post/story/reel in their feed trough organic means published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post through organic means. |
Frequency | On average how many times a person saw your post. Formula: Impressions / Reach. |
Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Shares + Saves (IG) / Impressions. Organic for Instagram. |
Organic engagement rate | Total organic engagements as a percentage of the organic impressions. Formula: 100 * (Organic Reactions + Organic Comments + Organic Shares) / Organic Impressions. |
Engagement rate (reach) | Total engagements as a percentage of the reached people. Formula: 100 * (Reactions + Comments + Shares + Saves (IG)) / Reach. Organic for Instagram. |
Interactions | The Reactions, Comments, Shares, Saves (IG) on a post. |
Organic interactions | Total reactions, comments, shares, saves, and clicks from organic reach. |
Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions (Views). |
Organic interaction rate | Percentage of organic impressions that resulted in interactions. |
Interaction rate (reach) | Total engagements and clicks as a percentage of the people reached. Formula: 100 * (Engagements + Clicks) / Reach. |
User follows | The new followers gained from the post/pin. |
Profile visits | The visits to your profile from the post/pin. |
Profile activity | Actions taken on your profile after users engage with a post. |
Exits | The number of times the user existed from the story. |
Taps forward | The number of taps to see the next story. |
Taps back | The number of taps to see the previous story. |
Exit rate | The percentage of users that exited the story. Formula: 100 * Exits / Impressions |
Weighted engagement rate | Weighted engagements as a percentage of impressions. Formula: 100 * (Reactions + 2 * Comments + 3 * (Shares (not PI) + Saves)) / Impressions. |
Weighted engagement rate (Reach) | Weighted engagements as a percentage of people reached. |
Average watch time | The average amount of seconds that people viewed a video or reel. Organic for Instagram. |
Watch time | The total minutes that a video, reel or pin was watched, including any time spent replaying it. |
Organic watch time (min) | The total minutes the video was watched organically (not promoted). |
Supported LinkedIn metrics
Metric | Description |
Number of posts | Number of posts published during during the selected period. |
Engagements | LinkedIn (Organic): Reactions, Comments, Shares
LinkedIn natively Reaction, Comments, Shares, Follows and Clicks.
Follows is not supported by LinkedIn API.
For Clicks, refer to our Interactions metric. |
Organic engagements | The reactions, comments and shares (organic saves not supported) trough organic means. |
Reactions | The number reactions or likes in your posts published during the selected period. Organic for LinkedIn. |
Organic reactions | The number of reactions or likes in posts of your page (excluding ads) published during the selected period. |
Comments | The number comments in your posts published during the selected period. Organic for LinkedIn. |
Organic comments | The number of comments in posts of your page (excluding ads) published during the selected period. |
Shares | The number shares in your posts published during the selected period. Organic for LinkedIn. |
Organic shares | The number of shares in posts of your page (excluding ads) published during the selected period. |
Impressions | The number of times the post/story/pin was shown in a person’s screen. Organic for LinkedIn. |
Organic impressions | Impressions delivered through unpaid means. |
Reach | The number of people that saw the post in their feed published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post. Organic for LinkedIn. |
Organic reach | The number of people that saw the post in their feed trough organic means published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post through organic means. |
Frequency | On average how many times a person saw your post. Formula: Impressions / Reach. |
Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Shares / Impressions. Organic for LinkedIn. |
Organic engagement rate | Total organic engagements as a percentage of the organic impressions. Formula: 100 * (Organic Reactions + Organic Comments + Organic Shares) / Organic Impressions. |
Engagement rate (reach) | Total engagements as a percentage of the reached people. Formula: 100 * (Reactions + Comments + Shares / Reach. Organic for LinkedIn. |
Clicks | Any clicks are counted except for clicks to comment, like, or share the post. |
CTR (clickthrough rate) | The clicks as a percentage of the impressions. Formula: 100 * Clicks / Impressions. |
Interactions | The Reactions, Comments, Shares, and clicks on a post. |
Organic interactions | Total reactions, comments, shares, and clicks (excluding saves) from organic reach. |
Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions(Views). |
Organic interaction rate | Percentage of organic impressions that resulted in interactions. |
Interaction rate (reach) | Total engagements and clicks as a percentage of the people reached. Formula: 100 * (Engagements + Clicks) / Reach. |
Weighted engagement rate | Weighted engagements as a percentage of impressions. Formula: 100 * (Reactions + 2 * Comments + 3 * (Shares + Saves) / Impressions. |
Weighted engagement rate (Reach) | Weighted engagements as a percentage of people reached. |
Video views | Total number of times the video has been watched. Video view is defined according to the network definition. Counts after 3 seconds of viewing. |
Organic video views | Video views watched directly on the page or virally. |
Video viewers | The number of people that watched the video. LinkedIn counts the video viewed if at least 3 seconds has been played. Organic for LinkedIn. Use the average to get accurate aggregated number of viewers on average per post published during the period. |
Watch time | The total minutes that a video was watched, including any time spent replaying it. |
Organic watch time (min) | The total minutes the video was watched organically (not promoted). |
Video view rate | The percentage of video views compared to how often the video appeared in users' feeds. Formula: 100 * Video Views / Impressions. Organic for LinkedIn. |
Organic video view rate | The percentage of organic video views compared to how often the video appeared in users' feeds. Formula: 100 * Organic Video Views / Organic Impressions. |
Video frequency | The average number of times a video was watched and rewatched per person. Formula: Video views / Video viewers. Organic for LinkedIn. |
Watch time for video views | Total watch time (in minutes) from video views lasting at least 3 seconds. |
Supported TikTok metrics
Metric | Description |
Number of posts | Number of posts published during during the selected period |
Engagements | TikTok (Total): Reactions, Comments and Shares |
Reactions | The number reactions or likes in your posts published during the selected period. Organic and paid for TikTok. |
Comments | The number comments in your posts published during the selected period. Organic and paid for TikTok. |
Shares | The number shares in your posts published during the selected period. Organic and paid for TikTok. |
Impressions | The number of times the post was shown in a person’s screen. Impressions are equal to Video views in Tiktok. Organic and paid for TikTok. |
Views | Total number of times the post has been viewed. For TikTok, corresponds to video views. |
Reach | The number of people that saw the post in their feed published during the selected period. Use the average to get accurate aggregated number of people reached on average per published post. TikTok data can take up to 48 hours. Organic and paid for TikTok. |
Frequency | On average how many times a person saw your post. Formula: Impressions / Reach. |
Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Shares / Impressions. Organic and paid for TikTok. |
Engagement rate (reach) | Total engagements as a percentage of the reached people. Formula: 100 * (Reactions + Comments + Shares / Reach. Organic and Paid for TikTok. |
Interactions | The Reactions, Comments, and Shares on a post. |
Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions (Views). |
Interaction rate (reach) | Total engagements and clicks as a percentage of the people reached. Formula: 100 * (Engagements + Clicks) / Reach. |
Weighted engagement rate | Weighted engagements as a percentage of impressions. Formula: 100 * (Reactions + 2 * Comments + 3 * Shares / Impressions. |
Weighted engagement rate (Reach) | Weighted engagements as a percentage of people reached. |
Video views | Total number of times the video has been watched. Video view is defined as Impressions for TikTok. Counts after the first frame of the video has played. |
Video viewers | The number of people that watched the video. TikTok counts video as viewed if the first frame has been played. Organic and paid for TikTok. Use the average to get accurate aggregated number of viewers on average per post published during the period. |
Average watch time | The average amount of seconds that people viewed a video. Organic and paid for TikTok. |
Watch time | The total minutes that a video was watched, including any time spent replaying it. |
Video completions | The number of times your video post was watched in its entirety. |
Video completion rate | The percentage of times your video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Video views (100%)/Video views * 100 |
Video length | The length of a video post in minutes and seconds (or hours, minutes and seconds). |
Video frequency | The average number of times a video was watched and rewatched per person. Formula: Video views / Video viewers. Organic and paid for TikTok. |
For You video views | Video views from the user’s ‘For You’ feed on TikTok. |
Follow video views | Video views originating from a user’s ‘Following’ feed. |
Hashtag video views | Video views originating from a hashtag search. |
Sound video views | Video views originating from the video’s sound. |
Profile video views | Video views originating from users visiting your profile page. |
Discovery video views | Video views originating from a search on ‘Discover’ section. |
Supported X (Twitter) metrics
Metric | Description |
Number of posts | Number of posts published during during the selected period |
Engagements | X (Twitter) (Total): Reactions, Comments, Shares and Saves
|
Organic engagements | The reactions, comments and shares (organic saves not supported) through organic means. |
Paid engagements | The reactions, comments and shares (paid saves not supported) trough paid means. |
Reactions | The number reactions or likes in your posts published during the selected period. Organic and paid for X (Twitter). |
Organic reactions | The number of reactions or likes in posts of your page (excluding ads) published during the selected period. |
Paid reactions | The number of reactions or likes in ads posts published during the selected period. |
Comments | The number comments in your posts published during the selected period. Organic and paid for X (Twitter). |
Organic comments | The number of comments in posts of your page (excluding ads) published during the selected period. |
Paid comments | The number of comments in ads posts published during the selected period. |
Shares | The number shares in your posts published during the selected period. Organic and paid for X (Twitter). |
Organic shares | The number of shares in posts of your page (excluding ads) published during the selected period. |
Paid shares | The number of shares in ads posts published during the selected period. |
Saves | The number saves or bookmarks in your posts published during the selected period. Organic and paid for X (Twitter), |
Save rate | The percentage of post saves relative to the total number of impressions. |
Impressions | The number of times the post/story/pin was shown in a person’s screen. Impressions are equal to Views for X (Twitter). Organic and paid for X (Twitter). |
Organic impressions | Impressions delivered through unpaid means. |
Paid impressions | Impressions delivered through paid means. |
Views | Total number of times the post has been viewed. |
Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Shares + Saves / Impressions. Organic and paid for X (Twitter). |
Organic engagement rate | Total organic engagements as a percentage of the organic impressions. Formula: 100 * (Organic Reactions + Organic Comments + Organic Shares) / Organic Impressions. |
Paid engagement rate | Total paid engagements as a percentage of the paid impressions. Formula: 100 * (Paid Reactions + Paid Comments + Paid Shares) / Paid Impressions. |
Link clicks | The number of clicks on a link in the post or pin. Outbound clicks on Pinterest |
Organic link clicks | Clicks on a URL or preview card in a post (tweet) through organic (non-promoted) reach. |
Paid link clicks | Clicks on a URL or preview card in a post (tweet) through paid (promoted) reach. |
Link CTR | The link clicks as a percentage of the impressions. Formula: 100 * Link clicks / Impressions |
Organic link CTR | Percentage of organic impressions that resulted in a link click. |
Paid link CTR | Percentage of paid impressions that resulted in a link click. |
Engagement and link rate | Total engagements and link clicks as a percentage of impressions. Formula: 100 * (Engagements + Link Clicks) / Impressions. |
Clicks | Any clicks are counted except for clicks to comment, like, or share the post. |
CTR | The clicks as a percentage of the impressions. Formula: 100 * Clicks / Impressions. |
Interactions | The Reactions, Comments, Shares, Saves and clicks on a post. |
Organic interactions | Total reactions, comments, shares, and clicks (excluding saves) from organic reach. |
Paid interactions | Total reactions, comments, shares, and clicks (excluding saves) from paid means. |
Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions (Views). |
Organic interaction rate | Percentage of organic impressions that resulted in interactions. |
Paid interaction rate | Percentage of paid impressions that resulted in interactions. |
Quote reposts (retweets) | Reposts (retweets) with a comment from the author.
A count of how many times the post has been reposted with a new comment (message). There are no quote posts from a paid context, so all quote posts are organic. |
Profile visits | The visits to your profile from the post/pin. |
Organic profile visits | The visits to your profile from the organic post. |
Paid profile visits | The visits to your profile from the paid post. |
Weighted engagement rate | Weighted engagements as a percentage of impressions. Formula: 100 * (Reactions + 2 * Comments + 3 * (Shares + Saves)) / Impressions. |
Photo view rate | Photo views (larger format) as a percentage of impressions. Formula: 100 * Photo Views / Impressions. |
Video views | Total number of times the video has been watched. Video view is defined according to the network definition.
Counts after 3 seconds of viewing. |
Organic video views | Video views watched directly on the page or virally. |
Paid video views | The number of times the promoted video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. |
Video completions | The number of times your video post was watched in its entirety. |
Video completion rate | The percentage of times your video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Video views (100%) / Video views * 100. |
Organic video completion rate | The percentage of times your organic video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Organic Video views (100%) / Organic Video views * 100. |
Paid video completion rate | The percentage of times your paid video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Paid Video views (100%) / Paid Video views * 100. |
Video view rate | The percentage of video views compared to how often the video appeared in users' feeds. Formula: 100 * Video Views / Impressions. Organic and paid for X (Twitter). |
Organic video view rate | The percentage of organic video views compared to how often the video appeared in users' feeds. Formula: 100 * Organic Video Views / Organic Impressions. |
Video start | Video starts in the post (tweet), either due to autoplay or being tapped to start. |
Organic video start | Video starts in the organic post (tweet), either due to autoplay or being tapped to start. |
Paid video start | Video starts in the organic post (tweet), either due to autoplay or being tapped to start. |
Video views (25%) | 25% of a video in the post (tweet) was viewed. |
Organic video views (25%) | 25% of a video in the organic post (tweet) was viewed. |
Paid video views (25%) | 25% of a video in the paid post (tweet) was viewed. |
Video views (50%) | 50% of a video in the post (tweet) was viewed. |
Organic video views (50%) | 50% of a video in the organic post (tweet) was viewed. |
Paid video views (50%) | 50% of a video in the paid post (tweet) was viewed. |
Video views (75%) | 75% of a video in the post (tweet) was viewed. |
Organic video views (75%) | 75% of a video in the organic post (tweet) was viewed. |
Paid video views (75%) | 75% of a video in the paid post (tweet) was viewed. |
Supported YouTube metrics
Metric | Description |
Number of posts | Number of posts published during during the selected period |
Engagements | Youtube (Total): Reactions, Comments, Shares
|
Reactions | The number reactions or likes in your posts published during the selected period. Organic and paid for Youtube. |
Dislikes | The total number of dislikes on a YouTube video. |
Comments | The number comments in your posts published during the selected period. Organic and Paid for YouTube. |
Shares | The number of shares in your posts published during the selected period. Organic and paid for YouTube.
|
Impressions | The number of times the post was shown in a person’s screen. Impressions are equal to Video views in Youtube. Organic and paid for YouTube. |
Organic impressions | Impressions delivered through unpaid means. |
Paid impressions | Impressions delivered through paid means. |
Views | Total number of times the post has been viewed. |
Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Shares) / Impressions. Organic and paid for Youtube. |
Interactions | The Reactions, Comments, and Shares on a post |
Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions (Views). |
User follows | The new followers gained from the post. |
Followers lost | The people that unfollowed the account from the post. |
Net new follows | Net change in followers from the post. Formula: Follows - Unfollows. |
Video views | Total number of times the video has been watched. Video views are equal to Impressions for YouTube.
Shorts count as viewed after the first frame of the video has played.
Long videos count as viewed after 30 seconds of viewing. |
Organic video views | Video views watched directly on the page or virally. |
Paid video views | The number of times the promoted video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first. |
Average watch time | The average amount of seconds that people viewed a video. Organic and paid for YouTube. |
Watch time | The total minutes that a video was watched, including any time spent replaying it. |
Organic watch time (min) | The total minutes the video was watched organically (not promoted). |
Paid watch time (min) | The total minutes the promoted video was watched boosted by an ad. |
Average watch percentage | The average percentage of a video watched, excluding replays. |
Supported Pinterest metrics
Metric | Description |
Number of posts | Number of posts published during during the selected period |
Engagements | Pinterest (Total): Reactions, Comments, Saves.
Pinterest natively includes Clicks in their definition of Engagement. User our Interaction metric to include Clicks. |
Reactions | The number reactions or likes in your posts published during the selected period. Organic and paid for Pinterest. |
Comments | The number comments in your posts published during the selected period. Organic and paid for Pinterest. |
Shares | The number shares in your posts published during the selected period. Organic and paid for Pinterest.
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Saves | The number saves or bookmarks in your posts published during the selected period. Organic and paid for Pinterest. |
Save rate | The percentage of post/pin saves relative to the total number of impressions. |
Impressions | The number of times the post/story/pin was shown in a person’s screen. Organic and paid for Pinterest. |
Engagement rate | Total engagements as a percentage of the impressions in posts published during the selected period. Formula: 100 * (Reactions + Comments + Saves / Impressions. Organic and paid for Pinterest. |
Link clicks | The number of clicks on a link in the post or pin. Outbound clicks on Pinterest. |
Link CTR | The link clicks as a percentage of the impressions. Formula: 100 * Link clicks / Impressions |
Engagement and link rate | Total engagements and link clicks as a percentage of impressions. Formula: 100 * (Engagements + Link Clicks) / Impressions. |
Clicks | Any clicks are counted except for clicks to comment, like, or share the post. Pinterest includes pin clicks and outbound clicks. |
CTR | The clicks as a percentage of the impressions. Formula: 100 * Clicks / Impressions. |
Pin clicks | Total number of clicks on your pin. |
Pin click rate | The percentage of clicks on your Pin relative to the total number of impressions. |
Interactions | The Reactions, Comments, Shares, Saves and clicks on a post. |
Interaction rate | Total engagements and clicks as a percentage of the impressions. Formula: 100 * (Engagements + Clicks) / Impressions (Views). |
User follows | The new followers gained from the post/pin. |
Profile visits | The visits to your profile from the post/pin. |
Weighted engagement rate | Weighted engagements as a percentage of impressions. Formula: 100 * (Reactions + 2 * Comments + 3 * Saves / Impressions. |
Video views | Total number of times the video has been watched. Video view is defined according to the network definition.
Counts after 2 seconds with 50% of the video in view. |
Watch time | The total minutes that a video, reel, or pin was watched, including any time spent replaying it. |
Video completions | The number of times your video post was watched up to 95%. |
Video completion rate | The percentage of times your video post was watched in its entirety, calculated by dividing the number of complete views by the total number of views. Formula: Video views (100%) / Video views * 100. |