Yes, MSGHero definitely works with Facebook ads. In fact it might be how you found us, or we found you ;)

The way MSGHero connects with a Facebook ad is either through:

Messenger Ads

Messenger ads basically allow you to initiate a conversation with a prospect when they click one of your Facebook ads. As soon as they click your ad, a message of your choice will appear inside their main Facebook inbox. From this point onwards, you can use MSGHero to set up automated responses using keyword triggers and more (for more information on keyword triggers and our funnel types please go to the "Features Explained" section of the knowledge base).

We have a fully detailed step-by-step tutorial on setting up messenger ads with MSGHero at the bottom of the following page: (Click here to view the tutorial)

Comment Response Campaigns

For MSGHero to work with a Facebook ad (comment response campaign), it needs to be a Facebook post. This can be an unpublished/hidden/dark post or a unhidden post. 

As long as it's a post, it will work. 

If you can't see your specific Facebook post amongst the rest of your posts please perform the following steps:

In order to set up a comment response campaign, we need to click on "Grow" in the top navigation menu and then select "Comment Response".

This will take you to your comment response campaign dashboard where you can add/edit/delete campaigns.

You're also able to filter your campaigns by your Facebook page.

Click on the "Add New Campaign" orange button next to "Campaigns".

Select the Facebook page you'd like to set up a comment-response campaign on by clicking the "Select Facebook Page" drop-down menu. (Side note: MSGHero automatically syncs all Facebook pages you have admin rights to into the software on your behalf).

Select the Facebook page you'd like to set up a comment-response campaign on.

Our customers love the user-friendliness of this! You can set up a brand new campaign in 2 simple steps.

When you select your Facebook page from the drop-down menu, all of your posts will be automatically loaded in a column below.

Select a Post

MSGHero automatically pulls all of your Facebook page posts for you so that you can easily select which post you'd like to set up a comment response campaign on. 

Please note: we also have a "Search by Post ID" so that if your post does not show up in the post feed, you can search for it by post ID. Not sure how to find your post ID? Click here to view our article explaining that for you.

Here's another resource provided by Facebook for finding your post ID.

You can only select one post at a time, you aren't able to select multiple Facebook posts at once for the comment response campaign type.

Find your post and click anywhere on the post (except the image) and it will show as "Post Selected"

When you select a post, the right column will appear where you can customize the message that will be sent to everyone who comments on your post or ad.

Enter your campaign name in the campaign name field for future reference.

You'll see a "Message" box as shown in the screenshot above. This is where you can set your new custom message to be automatically sent to people who comment.

When you click inside the "Message" box you'll notice a black menu in the bottom right corner. From left to right we have the following:

  • Emoji Menu (you can add custom emojis to your messages)
  • Dynamic Personalization (you can address people by their first names etc)
  • Character Limit (this is a limit imposed by Facebook)

Anti-Duplication Setting (Optional)
The purpose of the anti-duplication setting is to avoid responding to the same person twice, if they comment multiple times. This is very common, as people like to comment and then come back and tag friends in another comment.

This works on a user-level, meaning if the person comments twice with two different comments, MSGHero is intelligent enough to know not to respond to the second/third/fourth comment regardless of the content of the comment.

Inclusion/Exclusion Keyword Setting (Optional)

These two features are completely optional but you can set keywords here for your messaging criteria.

Please note, you are allowed to use multiple keywords/phrases in these fields when setting up your campaigns.

1. Inclusion Keywords

MSGHero will only send automated messages to comments that contain the keywords your specify here. For example, if your keyword or phrase "support" then MSGHero will only respond to comments with this keyword/phrase instead of replying to ALL comments.

Very Important: If you specify keywords/phrases in this field, any comments WITHOUT these keywords/phrases will NOT be responded to.

Leave this field empty if you'd like all your comments responded to.

2. Exclusion Keywords

Enter keywords here that the software will know to skip when sending automated messages. For example, if you use "hate" as one of your exclusion keywords then when MSGHero finds a comment with the word "hate" in it, it will not send a message to that person.

Once you have completed all of your settings as explained above, click on "Publish".

Now, if you'd like to set up follow up responses, please navigate to the "Messaging Funnel (Follow Ups)" article. 

A messaging funnel is triggered by a keyword. So all you need to do is ask your user in your comment-response message to reply with a certain keyword and when they do, they'll be triggered by that keyword into your messaging funnel :)

That's it! :)


Have any questions? Feel free to reach out using the chat widget in the bottom right hand corner! One of our heroic support agents will be able to help you out!

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