Social Studio: Enterprise Admin Guide
This guide provides an overview of the enterprise-level features of Social Studio, designed for Brokerage Admins. It covers how to manage branding, distribute content, and oversee agents within your team or brokerage network.
Getting Started
To access the Enterprise Admin features, follow these steps:
Log in to your RateMyAgent account.
From the left-hand menu, select "Social Studio."
In the top left corner, click on "Administration" to access the "Enterprise Admin" features.
Using Enterprise Admin
The core functionalities of Enterprise Admin are detailed below.
Content Library
The Content Library is where you will land when you first access Enterprise Admin. It allows you to manage and create content for your distribution groups.
Key features:
View existing content: You can see all the content you have previously created.
Distribution tags: Content tags indicate which distribution groups it has been shared with.
Drafts: Content in a 'Draft' state will be marked.
Release dates: Posts without a release date are not visible to your agents.
Editing: You can edit a post by clicking on it.
Creating New Content:
Name your post: This is for internal reference and will not be shown to users.
Upload an image: The recommended image size is a square aspect ratio of 1080x1080px minimum.
Add suggested text: This will be the caption for the social media post. You can also generate this with AI.
Add suggested hashtags: These can also be generated with AI.
Set a release date: This determines when the post will be available for agents to access.
Set recommended publish dates: Advise users on the best time to publish the content.
Choose who can access the post:
Agents in your Office/Team.
Agents in your Brokerage and any associated Teams/Offices.
Custom groups created in 'Distribution Groups'.
Create Content or Save as Draft.
Editing and Deleting Content:
To edit, click on the post you wish to modify, make the necessary changes, and then click Update Content or Save Draft.
You can also delete content from the edit screen.
Brand Setup
In this section, you can set up your default brand, which will assist your agents in creating Branding Bars.
Steps:
Add your logo.
Set your brand colors. You can preview sample branding bars on the right side of the screen.
Click Save.
These default settings will be available to your agents, Teams, and Offices on RateMyAgent and will pre-fill when they create new branding bars.
Distribution Groups
This feature allows you to view and create custom groups for content distribution.
Key points:
Every Brokerage, Office, and Team has a default distribution group that includes all its agents.
You can create new custom groups.
Managing Distribution Groups:
View existing groups: Click on 'Distribution Groups' and then 'View Details' to see the agents in a group. You can add or remove agents from this screen.
Create a new group:
Click 'New Group'.
Give the group a name and an optional description.
Select the agents to be included in the group.
Note: New groups are only accessible within the account or profile where they were created.
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User Management
The User Management section allows you to view all users attached to your brokerage and their account details.
Key features:
View all agents: You can see every agent associated with your Brokerage.
'Unclaimed' status: If an agent has not yet logged into the Social Studio, their status will show as 'unclaimed'.
Filtering: You can search for users by Name, Email Address, or Brokerage/Team.
View agent details: Once an agent logs in, you can click 'View Details' to see:
Basic information such as name, email, license, phone number, and profile avatar.
Whether they have a branding bar set up.
The social media accounts they have connected to.
Managing Agents and Admins:
All management of agents and admins, including adding, removing, and updating their details, is done through the 'Team Members' section of your RateMyAgent dashboard. A feature to impersonate agents for support purposes is a feature, too.