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Tracking App Downloads

Incentivize your ambassadors for driving app downloads

Bob avatar
Written by Bob
Updated over 8 months ago

Within SocialLadder there are two options for tracking app downloads. This article will explain how each option works and additional considerations to help choose the best option for your specific needs.

Option 1: Tracking App Downloads using a referral code

This method of tracking app downloads works using a unique referral code assigned to each ambassador. The ambassador shares this referral code with their friends / followers, who enter this code into your app during their registration process. After registering with a referral code, data is passed back to SocialLadder with details about this new app registration driven from the ambassadors code and incentives the correct ambassador for driving this download.

Requirements to use this option

  • Your app must has a registration process

  • You must update your mobile app to create a place during the registration process to allow a user to enter a referral code

  • Optional, but highly recommended: Your app should provide some sort of incentive for users who sign up using an ambassadors referral code (examples: free trial of premium version or free credits / tokens for use within app)

Passing data back to SocialLadder

There are 2 ways to pass data back to SocialLadder about new app downloads:

  1. Integrate directly with the SocialLadder API using this endpoint.

  2. Manually export new downloads from your system and upload them onto the SocialLadder portal on some regular frequency

Option 2: Tracking App Downloads using a 3rd party link-based tracking tool

While SocialLadder does not have a native link-tracking capability for tracking app downloads, many brands combine a 3rd party link-based tracking tool they are already using to provide link-based tracking for app downloads to their ambassadors.

In this method, you will be required to use a 3rd party link-based tracking tool like AppsFlyer or comparable tool. (NOTE: SocialLadder is not affiliated with AppsFlyer or any other 3rd party link-based tracking tool.) Within this tool, you will generate a batch of tracking links large enough to facilitate your expected ambassador count. This links are then pre-loaded into SocialLadder and automatically assigned to ambassadors as they join your community. All the download driven by your ambassadors will be tracked within AppsFlyer for the associated link. On some regular frequency, you must export a report from AppsFlyer of the download driven by each link and upload it into the SocialLadder portal. SocialLadder will determine which ambassadors should be credited for each download and incentivize the appropriate ambassador.

Requirements to use this option

  • You must signup for AppsFlyer or a comparable link-based tracking tool and full integrate it into your mobile app

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