We’re proud to launch Community —This marks a major shift from task-focused workflows to a community-driven experience where connection, engagement, and belonging are at the core.
💡 Why it matters:
This new feature gives your ambassadors a space to:
Connect with each other in real-time
Engage in brand-driven conversations and activities
Feel part of something bigger than just tasks or transactions
📱 Best bonus ever?
These great new gestures are part of the ambassador portal that can now be accessed not just through a web browser on mobile or desktop, but also on a dedicated Community App. This way, ambassadors can stay active and inspired from anywhere.
Now, let’s dive into how you can strategically set up and scale your brand’s Community hub.
🔧 Step 1: Plan the Structure & Purpose of Your Rooms
You can set up any number of rooms in your community with each room having the following customizations:
Room Name (30 characters)
Accessibility to everyone in the community or private to specific segments
Each room’s visibility dates- some rooms may be seasonal while others evergreen
Room notifications- Should notifications be mutable or compulsory for room posts?
Should ambassadors be allowed to make their own posts in the room or only respond to the admin’s posts? In some rooms you will want to keep the focus on the admin’s posts!
Each room should serve a specific purpose. Start by defining your community goals (e.g., engagement, learning, content sharing) and match them with the right room types.
Recommended Room Types:
Room | Purpose |
📣 #announcements | Brand-only updates (read-only). (Default room that cannot be removed) |
💬 #general-chat | Casual conversation and intros |
📸 #content-drop | Share UGC, social posts, selfies |
🤝 #collab-requests | Find other ambassadors to co-create |
💡 #ideas-feedback | Suggest improvements, give input on the program, on your brand or new products |
🧠 #tips-tricks | Brand and content creation advice |
🎯 Step 2: Customize Room Ideas by Brand Type
🛍️ DTC Shopify Brand (Beauty/Lifestyle)
#GlowUp-Gallery – skincare or makeup looks
#Ask-the-Experts – beauty tips or Q&A
#Launch-Alerts – early product previews
#Brand-Banter – lifestyle convos & hot takes
#Content-Collabs – pair up with other creators
🎟️ Event or Festival Brand
#Show-Off-Your-Style – festival outfits
#Next-Stop – upcoming events
#Live-From-The-Fest – IRL updates during events
#Ride-Share & Plans – coordinate logistics
#Creator-Circle – content creation tips
🏪 Enterprise CPG (Retail-Focused)
#Retail-Shelfies – in-store product photos
#InTheWild – spot the brand IRL
#Ambassador-Wins – celebrate top performers
#Promo-Toolkit – share marketing materials
#Feedback-Forum – real-time field insights
📣 Step 3: Prepare Communication Assets
Please note that these templates assume that you will have a room called #general-chat for ambassador intros. If you will not have this room, please adjust these templates accordingly.
✉️ Email Announcement
Subject: 🎉 Your New Ambassador Community Is LIVE!
Hi [First Name],
We’ve just launched something exciting — your very own Community Space where you can chat with other ambassadors, share content, get updates, and feel part of something bigger 💬💖
What’s Inside:
Real-time rooms for chats, collabs & content
Ability to access your ambassador portal- now also via an app 📱
A new way to level up your ambassador journey
👉 Head to your ambassador portal > community tab > #general-chat to introduce yourself now!
[Check it out now!] (link your ambassador portal log in link here)
Can’t wait to see you there,
— The [Brand Name] Team
🔔 Notification Format
🚨 Our New Ambassador Community is LIVE! Chat, share, and connect in real time. Say hi in #general-chat to get started! 💬💥
📌 Welcome Post Template (Pinned in Each Room)
Title: 👋 Welcome to #[Room Name]!
Hey there! This space is all about [room’s purpose].
💡 Post ideas:
[2–3 relevant suggestions]
Be kind, stay on topic, and have fun!
Let’s build something amazing together 💫
🔁 Step 4: Engagement Cadence & Moderation Tips
Action | Frequency |
Post brand-led content per room | 1-2x per week |
Reply/react to ambassador posts | Daily (M–F) |
Run engagement prompts (see ideas below) | Weekly or biweekly |
Check reported content tab | 3x per week |
Feature top contributors | Monthly |
Run quick polls or check-ins | Monthly |
Prompt ideas:
“Drop your current fave product 👇”
“Tag an ambassador who inspires you 💫”
“Who’s planning content this week?”
By shifting from transactional tasks to meaningful connection, your community becomes more than just a platform—it becomes a movement. Whether you're just getting started or looking to elevate what you've already built, this blueprint is your foundation for creating a space where ambassadors feel inspired, seen, and excited to participate. With the right structure, consistent engagement, and a little creativity, you’re well on your way to building a vibrant, self-sustaining community that fuels lasting brand love. Let’s make it unforgettable. 💫
📲 Step 5: Drive App Downloads for Real-Time Engagement
To give your ambassadors the best possible experience—and keep them plugged into your community—encourage them to download the SocialLadder Community App. With the app, they’ll receive real-time push notifications for new posts, replies, and updates in their rooms, helping boost engagement and keeping your brand top of mind.
Why it matters:
Push notifications = faster responses and more ongoing conversations
Easy access = higher daily engagement
Mobile-first = ambassadors can connect anytime, anywhere
The prompt for ambassadors to download the app will show up throughout the ambassador portal as they use it, however, we recommend making an additional push for your ambassadors to download the app.
How to encourage downloads:
Pin a welcome post in #general-chat with download instructions
Incentivize downloads (e.g., offer bonus points or shoutouts for first app users)
Suggested Message:
📲 Download the SocialLadder Community App for the best experience! Stay in the loop with real-time updates, content drops, and chats—all from your phone. Available now on iOS & Android.
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