This article introduces the new Email Center in SocialLadder—a streamlined tool for marketing and community management teams to send direct communications to brand ambassadors.
The Email Center enables teams to send customized, one-off emails outside of SocialLadder’s automated triggers, helping to speed up onboarding and keep communities aligned and informed.
Getting Started with the Email Center
Overview
Send one-off emails
Choose to send emails immediately or schedule them
Target one or multiple ambassador segments
Accessing the Email Center
To begin using the Email Center:
Contact your SocialLadder account manager to request access.
Ensure your custom domain is authenticated.
For step-by-step instructions, see our guide: Setting Up Domain Authentication
⚠️ The Email Center will not be available until your domain setup is complete.
Creating and Managing Emails
1: Create a New Email
Navigate to the Email Center in the admin panel.
Click + New Email.
Enter your subject line and email body using the rich text editor.
Select one or more ambassador segments to target and choose whether to send now or schedule for later.
Click Send or Schedule.
2: Manage Scheduled Emails and Review Sent Emails
Go to the Scheduled Emails tab to:
Edit email content or recipients before the scheduled time.
Delete emails you no longer want to send.
Duplicate an email to reuse its structure or content.
Under the Sent Emails tab, you can:
Duplicate a previously sent email to reuse its format.
Best Practices
Use clear, engaging subject lines to increase open rates.
Personalize emails with ambassador-specific content where possible.
Schedule emails to align with ambassador activity (e.g., before major campaign launches).
Test emails using a small internal segment before sending to your full list.
Conclusion
The Email Center empowers your team to send targeted, timely communications without external tools. Whether you're onboarding new ambassadors or keeping your community informed, this feature offers flexibility and control.
Next Steps:
Request access through your account manager
Authenticate your domain
Start engaging ambassadors with custom messages today