How to Create a Survey Challenge

Survey challenges are challenges that prompt a user with a question, to which there are multiple choices. Unlike a Quiz challenge, these challenges prompt the user with a question that is a matter of opinion, they have no correct answer. Users receive points for any answer they select.

Survey challenges are often not worth as many points as other challenges that require posts on social media, distributing physical promotions, etc. They are very useful for gathering data from your users and getting feedback as to what they want out of your brand. (ex. “What item from our spring clothing line are you most excited for?”) Survey challenges can also be very useful as a small challenge to publish during a lull when you want to drum up user engagement.

Need to see the results to your survey? Check out the Report titled Challenges - Survey Responses.

To create a Survey challenge, start by heading to your Challenges tab. Click the blue +CREATE button at the top of the Challenges screen, then select the Survey option from the challenge type menu.

Choose Type - Click Survey

Name - The first field is the Challenge Title field. Fill this in with the name of the challenge as users will see it in-app. In some cases, the challenge title might be the question you are asking for the survey.

Dates - Fill in the Start and End Dates & Times in their respective fields to set the duration you would like the challenge to run for.

Points & Cost - Fill in the number of points you would like to give each user for completing this challenge.

Options - Enter the available survey responses here. You can choose to add images to the survey questions and choose the type of question you will be asking -- whether it will ambassadors the option to choose one of the options listed or whether it will be a fill-in-the-blank question and ambassadors can type in their answers. You’ll also have the option to rearrange any of the options and add more questions, which you can also rearrange the order of.

Instructions - You will see the Challenge Image. It defaults to a stock photo which can be replaced with the Upload Image button directly under it. Fill in the text of how you would like users to complete this challenge. You want to make this as detailed as possible for users! It may be worthwhile to restate the question in the Call to Action, or to provide some additional context for the question. Note that the Challenge Description is not editable, so there’s no need to provide any information or instruction that is already listed there.

Advanced - Choose if you would like to make this challenge available for a specific segment, part of a campaign, required, sign-up required or limited.

Finish - Click Save and Publish if you’re ready for your challenge to go live.

For any other questions about this feature, click on the blue chat icon at the bottom of the SocialLadder Admin Web Portal to activate the Intercom chat feature.