Enabled ambassadors to upload and send videos in public and private room conversations, mirroring the existing image upload flow with video-appropriate behavior. This update lets users share short clips directly in messages with inline playback, improving expressiveness and engagement across community discussions.

Enhanced the deep link creation process with stricter validation to ensure destination URLs are valid and free of spaces or invalid characters. This prevents broken links when tracking parameters are appended, giving ambassadors more reliable referral links and improving the overall user experience with Conversion 2.0 campaigns.

New Behavior: Open Message from Notification View

Improved navigation from notifications so users land on the exact message reliably. When opening from “View,” the page shows a focused “Loading Message” state (hiding room headers) and, if the post isn’t in the recent list, it fetches that specific message directly. If the message was deleted, the user sees a clear notice. The back button restores the standard view, and normal behavior remains unchanged when accessing the community via the tab.

When a payment batch is locked, the system automatically emails designated recipients a secure, time-limited link to download the batch’s invoice PDF. The link supports multiple recipients, expires after a set period with a clear expiry message, and generating a new link for the same batch automatically disables any previous ones—streamlining distribution while keeping access controlled.

Optimized the Conversion Dashboard to handle large volumes of referral and transaction data more efficiently. While keeping all existing functionality intact, the report now loads faster and responds more quickly to filters, improving the overall user experience when analyzing conversions across legacy models, ITB challenges, and Conversion 2.0.

Introduced a dedicated Payments tab in the ambassador dashboard to separate payment transactions from earnings data. By moving payment details out of the Earnings tab, this update improves clarity, usability, and visibility, giving ambassadors a clearer overview of their financial information. This is the first step in a broader plan to restructure the summary tabs for a more organized experience.

Earnings Tab Overhaul for Cash-Only Transactions and Improved Clarity

Redesigned the Earnings tab in the ambassador dashboard to exclusively display cash-based transactions, such as referral commissions, manual updates, and challenge completions tied to cash. Non-cash items like points or rewards are excluded to avoid confusion. The update also improves labeling, readability, and tooltip definitions, creating a clearer and more consistent experience across summary tabs.

Redesigned the Points tab in the ambassador dashboard for greater clarity and consistency. The home page now displays summary blocks in the order: Points, Orders, and Balance, while the Points detail page features a new header with dynamic labels for available or monthly points alongside all-time points earned. The transaction feed provides clearer breakdowns, including referral commission details with order information, and introduces improved empty state messaging. These updates streamline navigation, improve readability, and align the Points tab with the overall dashboard design.

Restored the QR code display on the Connect Device screen when accessed from mobile. Added instructional text to clarify when and how the QR code can be used, making the flow clearer for users with multiple devices (e.g., phone and tablet). This update aligns the mobile experience with the web version while maintaining existing QR code generation, expiration, and regeneration behavior.

Updated the login screen in the Community mobile app to provide clearer instructions on how to connect. The new design explains both login methods—scanning a QR code when using another device, or clicking “Connect” when on the same device—reducing confusion for ambassadors and improving the overall onboarding experience without changing existing functionality.

Added the ability for brands to set a custom landing page URL at the campaign level, overriding the default shop URL used in referral links. This gives marketers more flexibility to drive ambassadors and referred users to optimized pages tailored for conversions. The system validates the entered URL and warns when cross-domain setups are detected, helping brands maintain clarity and control over referral experiences.

Introduced a new notification to inform ambassadors when one of their posts or messages is deleted by program admins. This update improves transparency in the community by ensuring ambassadors understand when and why their content is removed, reducing confusion and frustration.

Improved the Linked Community experience by ensuring ambassadors return to the last area they visited when accessing the dashboard. The system now validates user sessions across SSO and non-SSO logins, checking linked community settings and device data to load the correct area automatically. This update makes navigation smoother and more consistent for users in multi-level or linked community environments.

Introduced reengagement notifications to bring ambassadors back into the community after periods of inactivity. The system now tracks user activity, sends personalized messages at optimal times, and avoids over-notifying. Responses are logged to measure effectiveness and support A/B testing, ensuring continuous improvement in keeping ambassadors active and engaged.

Updated the status label for challenges requiring multiple submissions to make it clearer that ambassadors still need to take action. The previous label, “[x] Pending Submissions,” was often misinterpreted as waiting for approval. The new wording removes this confusion, ensuring ambassadors understand when additional submissions are required to complete a challenge.

Added a backend configuration option that lets brands define the default landing page for ambassadors when they log in. Instead of always starting on the Dashboard, brands can now choose other sections such as Challenges, Rewards, Community, Chat, Notifications, or Settings. If the configured page isn’t available for a brand, the system safely redirects ambassadors to the Dashboard, ensuring flexibility without disrupting existing experiences.

Introduced an auto-translation feature to support multilingual accessibility in the dashboard. When a language code (e.g., en-US, fr-FR) is passed, the interface automatically translates to the selected language. This update ensures smoother experiences for international users, starting with French and extendable to additional languages.

Added the ability to view images and videos in fullscreen mode with zoom capabilities across web, embedded, mobile web, and mobile app. On mobile, users can pinch to zoom, while desktop users have zoom controls. Media opens in a centered overlay with playback and close options, without affecting the tap-to-open-thread behavior. This update improves the viewing experience and makes media interactions more engaging and intuitive.

Expanded the pinned posts functionality beyond the Announcement Room, allowing portal admins to pin posts in both public and private rooms. Admins can now choose the target room when creating a post, with pinned posts displayed at the top of that room for a set period. Ambassadors see the pinned content in a familiar format, with the option to drill down into the full list of pinned messages, ensuring important updates remain visible across different community spaces.

Introduced AI-based moderation to block pornographic or NSFW images from being shared in community spaces. When users attempt to post an image, the system automatically evaluates its content against a configurable confidence threshold. Posts flagged as inappropriate are rejected, and users receive a clear error message prompting them to adjust or replace the image. This update strengthens platform safety and ensures a more secure, brand-friendly community environment.

Launched an AI-driven moderation system to automatically detect and flag harmful or inappropriate content in community spaces. Messages, replies, and posts are now reviewed against predefined criteria—including harassment, hate speech, nudity, sexual activity, and spam. Flagged content is routed to the Requires Attention section of the admin portal with SocialLadder AI listed as the reporter, helping brands maintain a safe, respectful, and compliant community environment.

April 22, 2025

Enhanced the pinned posts feature in the Announcement Room by displaying a preview of the most recent pinned message along with the count of additional pinned posts. A fixed header keeps this information visible at the top, and tapping it takes users to the full list of pinned posts, making important updates easier to find and access.

Introduced deep link functionality for Conversion 2.0 campaigns. When enabled, ambassadors can generate deep links tied to active campaigns, driving referrals directly through shop domains configured in their area. This works similarly to ITB deep links, ensuring links are validated and aligned with the shop URL, making referrals more seamless and effective.

Introduced the ability for ambassadors to edit their own posts and replies across community rooms and chat, reducing the need to delete and repost. Editing is accessed from the message options on web and mobile, and edited messages are clearly marked with “(edited)” to maintain transparency.

Introduced the ability to mute or unmute individual threads so users can control notification noise. From the thread header menu, users can mute a thread to stop receiving reply notifications (mute is user-specific and reversible via “Unmute Thread”). Where feasible, the option may also appear in the room’s action sheet to streamline access.

Redesigned the notification system to reduce spam and improve relevance. Instead of sending alerts for every single message, notifications are now aggregated by type and channel (push, SMS, email), with tailored cadences and formats per medium. High-priority items like new challenges continue to send instantly, while conversations and community updates are grouped into summaries. The system also avoids sending redundant notifications to users already active on the relevant page and filters out inactive users, ensuring messages reach the right audience at the right time.

Enhanced the Announcements Room by introducing AI-powered improvements to challenges. Each new challenge of supported types now includes a concise AI-generated summary (up to 100 characters) to give ambassadors clearer context when viewing multiple submissions. Additionally, AI evaluates whether a challenge should be suppressed from the feed, reducing syndicated or low-value content. These updates help ambassadors focus on meaningful challenges while streamlining the browsing experience.

Added the ability to @mention users in rooms and DMs to trigger notifications. When typing “@”, users can search and select participants (with profile pictures) from the current room or conversation; the mention appears as a linked @Username in the message. Mentioned users receive a notification with a preview of the message, based on their preferred channel (email/SMS or push), helping conversations reach the right people faster.

April 2, 2025

Introduced full room management capabilities in the admin portal, enabling brands to create and edit community rooms with customizable settings such as privacy, segments, open/close dates, and ambassador contribution permissions. The Announcements room is provided by default and cannot be deleted or edited. This update gives brands greater control over how they organize and manage their community spaces.

Launched the new Email Center, a dedicated space for clients to manage both scheduled and sent emails. The feature provides an organized view of email status, with options to create, edit, or delete scheduled emails, and to review sent ones in read-only mode. A three-step creation process—compose, define subject & title, and select audience—makes it easy for clients to design and schedule campaigns for their chosen segments, improving flexibility and control over communications.

Introduced a new user interface to display campaigns within the Conversion module. The list view allows users to see campaign details such as status, ambassadors, conversions, and rules, all organized in easy-to-read cards. Campaigns are sortable, filterable by status, and expandable for rule details, making it simpler for brands to understand and manage their referral programs. This update represents the first step toward a fully self-service Conversion 2.0 experience.

Enhanced the mobile experience for community interactions by introducing an action sheet when users long-press a message. Depending on ownership, users can now react, reply, delete, or report messages, as well as start a direct chat. Additionally, tapping on a message in a room redirects users directly to the respective thread, creating a smoother and more intuitive navigation flow.

Improved transparency in community interactions by allowing users to see who reacted to messages. On web, clicking the reaction count opens a popup with the full list of users, while on mobile, a long press on the reactions provides the same visibility. This update helps ambassadors feel more connected and acknowledged within community discussions.

Updated the reactions picker to better align with the platform’s look and feel. Enhancements include highlighting the user’s selected reaction, expanding the picker for easier selection, and adding floating icons on hover. On web, ambassadors can now quickly add reactions or reply to messages directly from the hover menu, improving usability and engagement in community conversations.

Extended Community: Threads on the Admin Portal

Introduced thread functionality to the Community Module in the admin portal, enabling brands to actively participate in community discussions. Admins can now view and engage in threads, track unread messages, and interact with ambassadors directly within the platform. This update strengthens brand-to-ambassador communication and lays the foundation for future enhancements like direct messages.

Enhanced the notification center with deep linking, allowing users to jump directly to posts, direct messages, or threads from their notifications. This update streamlines navigation, reduces friction, and improves engagement by making it easier for ambassadors to respond to new content right away.

Launched the first phase of the Rooms functionality in the admin portal, allowing brand admins to view existing rooms and their content. The #Announcements room is always prioritized, while other rooms are displayed alphabetically. This update gives brands visibility into community discussions and shared content, laying the groundwork for future capabilities like room creation, management, and posting.

Introduced room management features in the admin portal, giving brands the ability to create and edit community rooms. Brands can now configure room settings such as name, privacy, access segments, open/close dates, and ambassador contribution permissions. This update empowers brands to organize their communities more effectively and tailor engagement spaces to their specific needs.

Revamped the community chat experience by introducing Direct Messages (DMs) and threads. Ambassadors can now connect privately through 1:1 or group conversations, as well as reply directly to posts in rooms with threaded discussions. This update creates a more engaging and interactive community space within the platform, reducing the need for external tools and strengthening ambassador-to-ambassador connections.

[Extended Community] Unread Message Badges

Enhanced the platform with improved unread message badges that highlight new content across different areas of the community. This update makes it easier for ambassadors to notice unread posts and messages, encouraging higher engagement and more active participation in the community.

Introduced a leaderboard ranked by points in the ambassador dashboard. Ambassadors can now see their position, the top 3 rankings, and both monthly and all-time scores. This feature enhances engagement by allowing ambassadors to track their progress, compare with peers, and stay motivated through visible recognition.

When a reward redemption is blocked due to an invalid address, the system now stores the validation result and displays it in the verification popup. This gives ambassadors clear guidance on what needs to be corrected and helps ensure smoother reward fulfillment.

Introduced a new way to attribute sales for customers using headless Shopify integrations. Instead of relying on cookies, sales are now attributed through data stored directly in Shopify orders, ensuring more reliable tracking for these customers.

To enhance customer support, we're adding a section in the ambassador dashboard with frequently asked questions. This provides ambassadors with an instant self-service solution for their most common inquiries.

We offer multiple ways to track transactions through integrations, but sometimes brands need to manually add or adjust a transaction.

With our latest user experience improvements, you can now enter transactions with past dates and easily update attributions for existing entries.

Following the recent introduction of sales breakdowns for Shopify sales to ambassadors, this feature is now available to portal admins. You can view detailed insights into purchases, including which products are selling and which are not.

If your brand uses referral links but offers indirect compensation for conversions, you can now explain your commission structure directly to ambassadors. Brands can customize the message displayed on the ambassador dashboard when no direct compensation is offered. Simply update the WebDashRefLinkDefaultDesc text.

Ambassador referral links include promo codes for tracking, but these aren’t always necessary for the customer. You can now easily hide the promo code from ambassadors by toggling the option in Account Settings > Advanced Configurations > Conversions.

This innovative feature is designed to support the essential human elements of ambassador management, significantly reducing the time and effort needed to review and approve your ambassador's content.

By providing precise AI-driven feedback and recommendations, you can look forward to getting back more of your precious time while simultaneously achieving higher-quality results.

Key Highlights:

We’ve significantly reduced load times on the ambassador dashboard across all devices, ensuring a faster and smoother experience for all users.

This update allows you to customize the gauges on your conversion dashboard, making your data more relevant and accessible to meet your brand’s specific needs.

Now, brands that use Shopify to track conversions have the ability to decide to show to the ambassador breakdown details of the referrals they have.

They'll find this option under Advanced Configurations > Conversions:

And this is how sales will be displayed to ambassadors:

Brands now have the ability to customize notification messages sent to ambassadors when referrals occur.

To tailor these messages, navigate to Account Settings > Branding > Message Text. Simply search for the message you wish to customize, save your changes, and all new referral messages will reflect your latest updates.

The Invite to Join (ITJ) challenge now have the same compensation options other challenges have:

This tool provides an in-depth look at your conversion data, offering key performance indicators (KPIs) and detailed transaction information. With advanced filtering and export options, this dashboard is not only a window into your data but also a practical tool for data conciliation and analysis.

For more information see our full Conversion Dashboard Overview

Now, chat conversations involving admins can automatically respond to users when they reach out for the first time or if there is no response within a 7-day timeframe.

This configuration is managed by the brands on their advanced settings.

Our portal now offers seamless authentication through Okta Single Sign-on (SSO) for admin users. Brands can conveniently manage access, eliminating the need for separate credentials within SocialLadder.

Enhancing application review, we've introduced new filters. Brands can now categorize applicants based on their responses, streamlining workflow organization and enabling tailored approaches based on specific answers.

Improving user experience, we've streamlined content filtering on the User-Generated Content and Content Explorer pages. Challenges now display only when content has been submitted, resulting in a cleaner interface.

We've enhanced our Complete Action challenge to provide real-time completion. Now, brands can monitor and link external actions to challenges instantly, eliminating delays in challenge completion.

In response to feedback, we've refined the display of expired challenges. They now appear grayed out and are relocated to the bottom of the challenge list, ensuring better visual hierarchy and clarity.

Now, brands can easily export the list of promo codes they have into SocialLadder, with their respective statuses, so can use it to integrate with other solutions.

We added a powerful tool to allow brands to invite lots of qualified applicants quickly, saving them time and effort.

We also created a dedicated space to spot application-related validations and situations that require attention from brands, making fixes more actionable for them. So, while trying to invite someone, if any issues arise, they will be centralized in this new page.

Ambassadors can now request deletion of their accounts and data in compliance with GDPR regulations.

The functionality can be found at the bottom of the ambassador profile page:

Brands can now choose to allow rejected ambassadors to reapply, providing greater control and inclusivity in managing their ambassador program.

If the program allows reapplications, ambassadors will be prompted with an alert telling that:

This way, brands can increase their pool of prospect ambassador by nurturing rejected applicants with instructions, so they have better chances in their next application.

Ambassadors can now conveniently preview chat messages directly within their SMS notifications, enhancing accessibility to key information, that was once available on their dashboard.

Brands can seamlessly exchange ambassador information with us, through our APIs. They could, for example, set up an integration to add specific tags to ambassadors whenever an action is taken on their website, or even retrieve ambassador information as input for their businesses.

Previously, brands were required to manually maintain ambassador lists. Now, they can effortlessly retrieve specific ambassadors using email or phone number queries.

We have 2 new API endpoints.

Firstly, we have an endpoint to track application status using APIs. This can be used to build application status trackers.

Secondly, We have an endpoint to tag ambassador applications. This allows you to better review the application based on the tags assigned.

You can access complete area summary with all info such as various social media performance summary, Best social media posts, Best ambassadors etc.

This report can be accessed directly from your Socialladder Home Dashboard.

We are introducing an Opt-in Challenge that allows you to ask ambassadors for their interest to opt in to various tasks. Ambassadors can choose to opt-in to these tasks/ activities. These ambassadors can be tagged in our platform.

For all conversion challenges for areas in Shopify stores, We can apply bonuses on chosen products. These challenges give extra bonus for these challenges and can only be finished by ambassadors by getting sales for specific products.

Ambassadors can now directly submit content with hashtag/page tag as stickers for IG Stories/Posts/Reels instead of editing story/post info.

Checks code leaks by comparing sales made in two time periods. By default, It compares sales activity of users in the last 24 hours compared to the previous 72 hours. You will also have the ability to change the hours of comparison.

A new report that displays info on user activity such as last login date, last challenge submission date, last sale date etc.

In the mobile app FAQ page, You can access the wallet link from the Payouts section.

We added a new menu item in the Settings page to view Socialladder Payment History. It displays the current balance, transaction type, fees, estimated fees and destination.

Add Auto tag based on percentage range of UGC score. UGC score is User generated content score which rates ambassadors based on the quality of their content.

You can now create a new challenge to compensate ambassadors for their referral sales, defining goals with incentives according to their performance in the period of the challenge.

The Conversion Bonus will work along with our current commission system, acting as extra compensation.

So let's say you want to give an extra 1% commission to ambassadors who sell $500 in January. If they go beyond and sell $1,000 the commission turns into 3%. Finally, those who are capable of selling at least $2,000 will receive 5% of the total sales. That's what this challenge will look like to ambassadors:

They'll be compensated, by the end of the challenge, according to the best-ranked goal they achieve.

Now, you can create customized integrations to track actions that ambassadors make outside of SocialLadder's platform, such as in your app or website.

This tracking system, along with our new Complete Action challenge, allows you to define how many times you want the ambassador to perform a specific action or group of actions until they receive a prize for that.

Let's say ambassadors can leave comments on your website, talking about your products, and you want to reward them the first time they write a review. Now you can do that!

Let's say you have a group of product engagement actions with things such as: comment, like, and share. You could also have a challenge that rewards people that complete these actions 5 times, regardless if they commented 5 times, or liked 3 products and shared 2.

Finally, ambassadors will be able to track their progress against the defined goal:

You can now define a list of countries you'll accept in applications. If you have legal restrictions, for example, to work with certain countries, you can exclude them from the list of allowed counties, and that will solve your problem.

You can now create a new challenge to compensate ambassadors for their referral sales, defining a goal and an incentive that will be given to them as soon as they hit the target.

The Conversion Milestone will work along with our current solution to reward sales with a commission percentage, acting as extra compensation.

And finally, ambassadors will be able to track their progress against the defined goal.

One of our main goals as a product is to automate activities, saving your time. One way we do this is by automatically assigning tags to people who apply to become ambassadors, so in the future, when you're creating segments, you already have the information in place.

To make a clear distinction between the tags added by SocialLadder and the ones added by you, we're creating the concept of system tags, which will have their own space on the tag management page, the ability to be filtered out, and a different look & feel across the platform - with a bluish background.

Finally, we're also adding details of a tag when you hover it, so the UI is cleaner and still informative.

You can now override commissions for a large number of products in Shopify by adding them to a tag in Shopify. You can then setup new override commissions for all the products under the product tag.

We can now set up ambassador applications to be accessible to only ambassadors in selected countries.

Note: If this option is not selected. The application will be available to all countries by default.

All newly generated campaign reports are all password protected. The existing reports won't have a password.

Ambassadors can now access the login page from the Ambassador Application.

Ability to toggle logo background and logo border added.

Challenges are now automatically grouped into Categories by type on the ambassador dashboard to make them easier to navigate. These categories can be customized on the admin portal.

When reviewing applicants you can now filter by Score and Promo Code

Customers using our Shopify Integration for conversion tracking now have two options for handling returns.

When installing the ambassador dashboard in an embedded or SSO experience, admins can now pull the preconfigured code directly out of their admin portal to make installations as easy as copy and paste.

Paying your ambassadors just got a whole lot simpler. Your ambassadors no longer require an SMS number to be paid. When paying your ambassadors they will receive a link which will be sent via SMS or Email (depending on their notification preferences) and will also be made available directly inside of their dashboard

You can now create Surveys that can be shared with your ambassadors.

For more information see the detailed article here

You can now create Quizzes that you can have your ambassador take.

For more informations see the detailed article here
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Require your ambassadors to upload a file.

IMPORTANT: Currently on only PDFs are supported, but additional file types are planned to roll out in the near future.

Require your ambassadors to submit a link.

Require your ambassadors to confirm they completed a task. No evidence is required to complete this task.

Require your ambassadors to submit a link to a google document or add document to a google drive folder.

Require your ambassadors to submit a photo or video as evidence of completing a task.

This challenges replaces the existing Manual challenge which will be phased out of SocialLadder.

Require your ambassadors to submit a photo or video as evidence of completing a task.

This challenges replaces the existing Manual challenge which will be phased out of SocialLadder.

Require your ambassadors to submit a photo or video as evidence of completing a task.

This challenges replaces the existing Manual challenge which will be phased out of SocialLadder.

Admins can not collect phone numbers from ambassadors on their next login if they previously were not required to collect phone numbers but now would like to collect them.

When reviewing an Ambassador in the portal, you can now see all of the Badges this ambassador has right on their profile.

Better visibility into ambassador social metrics updates

You can now see the last and the next refresh time for social media analytics. These analytics update periodically in certain intervals. You can see that information on this hover button.

We added a new filter on the review applicants page i.e. using content keywords.

When editing an ambassador's address from the Admin Portal, Country is now a drop down to select a country instead of a free text field. The State field is also now a drop down to select a state based on the Country selected instead of a free text field.

When using Shopify Fulfillment as the redemption option for rewards, SocialLadder now supports cases where multiple items have the same SKU within Shopify and will allow you to select the specific product with that SKU to connect to this reward.

On the Review Applicants page options to Country and State have been added.

Portal admins can now remove users from a group chat they are part of.

When editing a challenge, admins can now update more fields without being required to unpublish the challenge.

You can now view access the Hosted Ambassador Dashboard URL on the Portal Home Dashboard. NOTE: This is only available when using SocialLadder Hosted experience. This URL will not be available for SSO / Embedded experiences.

You can now search for ambassadors in the Ambassador list by their social media handle.

When viewing an ambassador's details, you can now see the segment they are a part of.

Updated password requirements for ambassadors and portal admins to require 16 character minimum.

Improvements to layout of Application configuration page to make important information available at the top and easy to copy to the clipboard to share externally.

Ambassadors can add a profile picture on their ambassador dashboard.

Ambassadors can edit their email address from the ambassador dashboard. Important: for SSO installations this will NOT update their login on the platform they are logging in with.

This update allows portal users to test email templates with various Branding Profiles.

When using the bulk sale upload feature, you can now specify the date this sale occurred. This field is optional and if not set will default to the date the sale was uploaded.