Understanding how an influencer performs over time is key to making informed decisions. With SocialTalk, you can now view engagement rate, reach, and impressions for any influencer profile using flexible date ranges: 30, 60, 90, or 180 days.
This feature gives you a more complete and contextual analysis of content performance and influencer consistency.
Why use different date ranges?
Each date range offers a unique lens into influencer activity:
30 days – Best for recent performance. Ideal when preparing for upcoming campaigns or reviewing recent activity.
60 days – A balanced view of recent and mid-term content trends.
90 days – Useful for understanding consistency and spotting trends that extend beyond a short window.
180 days – Great for evaluating long-term engagement and identifying sustained performance.
Metrics you can explore
When using this feature, you can view data per time range, such as:
Engagement Rate by Followers
Engagement Rate by Reach
Engagement Rate by Impressions
Total Reach & Impressions
Audience interactions (likes, comments, shares, etc.)
You can switch between ranges anytime directly in the influencer profile view.
Important: Audience Metrics do not change with the date range.
Benefits of Using Time-Based Metrics
Identify performance trends: Spot influencers who are growing or declining over time.
Avoid one-hit wonders: Focus on consistency instead of viral spikes.
Plan smarter: Know when an influencer is most active and how their audience engages over time.
Compare fairly: Use the same time frame to benchmark influencers against each other.
How to Use It
Go to the Influencer Profile view.
In the top-right section, select your preferred date range: 30 / 60 / 90 / 180 days.
The metrics and visualizations will update instantly to reflect the selected period.
No extra setup is required — it's available to all users with analytics access.
Need Help?
If you have any questions or need help understanding the data, don’t hesitate to contact our support team via chat.