On SocialTalk, performance is broken down into three categories to give you a clear and structured view of your influencer or brand activity. Each type reflects different data points depending on what you're trying to analyze.
Account Performance
What it shows:
This section gives you an overview of your audience base and content output during the selected time frame.
Includes:
Total followers
New followers gained during the period
Number of posts published
Use it to:
Track audience growth and publishing frequency over time.
Content Performance
What it shows:
Content Performance focuses on the performance of posts that were published during the selected period only.
Includes:
Number of contents published
Estimated reach
Estimated impressions
Engagement rate by followers
Engagement rate by impressions
Engagement rate by reach
Use it to:
Evaluate the success of your latest posts and compare performance between campaigns.
Visitors Performance
Only available for connected accounts. Check this article to learn how to ask an influencer to connect.
What it shows:
This section tracks how users interacted with your account during the selected timeframe, regardless of when the content was posted.
Includes:
Visualizations (views)
Reach (unique viewers)
Interactions (likes, comments, shares, etc.)
Use it to:
Understand audience behavior and interest in your account as a whole during a given period.