What Are Briefings?
Briefings are a powerful tool in SocialTalk that help you share clear, detailed campaign guidelines with influencers. They ensure everyone involved in your campaign understands the objectives, creative direction, and requirements, making collaborations smoother and more effective.
With Briefings, you can include:
Brand & product details – What’s being promoted and why it matters.
Content goals, tone of voice, and style – How the campaign should look and feel.
Do’s and don’ts – Key rules to follow.
Key dates and calls to action – Deadlines and important messages.
Compensation details – Fixed fees, performance-based payments, products, or services.
Visuals & supporting materials – Images, videos, and reference documents.
How to Send a Briefing
You have two ways to share your briefing with influencers:
1. Handpicked Influencers
Choose from your existing team and send them the briefing directly.
Perfect for working with trusted creators you already know.
Keeps communication targeted and personal.
2. Open Market
Publish your briefing so that it’s visible to qualified influencers who match your target audience.
Influencers can apply to participate.
You review their profiles and decide who joins.
With potential access to over 200 million influencers worldwide, it’s a simple and scalable way to discover new talent.
Where to Find Briefings in SocialTalk
Go to your Campaign.
Navigate to the Planning tab.
Click on Briefings to create, edit, or manage them.
Tips for Successful Briefings
Be clear and specific — avoid vague instructions.
Include reference visuals or examples when possible.
Clearly state deadlines, deliverables, and approval steps.
Use the Open Market if you want to expand your influencer pool.
Need Help?
If you have any questions or need help setting up your first briefing, our support team is available via the in-app chat.