SocialTalk credits can be used for different data collection, update, and analysis operations for non-connected accounts.

The goal is to give you greater control over the information you need: you can decide when to update a profile, refresh content metrics, request an Audience Report, or capture campaign content and Stories.

Important: this credit consumption model applies to non-connected accounts. For accounts connected through the social networks’ official APIs, data collection and update operations do not consume credits.

A connected account is an account that a creator has authorized on SocialTalk through the official Instagram, TikTok, or YouTube API.

Connecting an account allows SocialTalk to receive information directly from the social networks, automate updates, and access more complete data.

For connected accounts, profile and content data collection and update operations do not consume credits.

Connecting an account is completely free for the creator and, whenever possible, is the recommended way to work with creator data on SocialTalk.

You can also search, analyze, and work with creators who have not connected their accounts to SocialTalk.

In these cases, SocialTalk uses the available mechanisms to collect public information from social networks.

The first data collection when searching for or adding a new profile is free. After that, you can decide when you want to use credits to retrieve new information or update existing data.

Credit consumption depends on the social network and the operation performed.

You can request an update of a non-connected account whenever you need to work with the latest available public information.

The credit consumption depends on the social network:

A full account update allows SocialTalk to retrieve the latest available public profile and content data.

This is particularly useful before evaluating a creator, preparing a campaign, or whenever you want to make sure you are working with up-to-date information.

The first update of a new profile is free. Credits are only consumed for subsequent updates.

You can also update the metrics of individual content from non-connected accounts.

The cost per content update is:

This means you do not need to update an entire profile when you only need the latest metrics for a specific post.

For example, you can update an Instagram Reel, TikTok video, or YouTube video before finalizing a campaign report.

SocialTalk can also search for and automatically capture new content published by non-connected accounts.

For Instagram:

This is particularly useful in campaigns, allowing SocialTalk to identify and add creator content without requiring you to add each publication manually.

After the content has been captured, if you want to refresh its metrics again, the standard 0.003-credit content update cost applies.

Stories require a specific capture process because they are only publicly available for a limited period of time.

For non-connected Instagram accounts, SocialTalk can automatically capture Stories:

For connected Instagram accounts, Stories can be collected through the official API and do not consume credits.

You can request an Audience Report to analyze a creator's audience in greater detail.

The cost is:

1 credit per Audience Report, whether for Instagram, TikTok, or YouTube.

Audience Reports provide additional insights into a creator's audience and can help you make more informed creator selection and campaign decisions.

The generation of Lookalikes associated with an Audience Report is a SocialTalk system process and does not consume additional credits.

The credit model gives you greater flexibility to decide when you need new or updated information.

For example:

Before selecting creators
Update only the profiles you want to analyze in greater detail.

Before a campaign
Make sure you are working with the latest available public data for the selected creators.

During a campaign
Use automatic capture to collect content and Stories from non-connected accounts.

During or after a campaign
Update specific content to retrieve the latest metrics before analyzing results or preparing a report.

When you need deeper audience insights
Request an Audience Report for the creators you want to analyze in greater detail.

This way, instead of depending on predefined update cycles, you decide where and when it makes sense to use your credits.

The easiest way is to invite creators to connect their accounts to SocialTalk.

When an account is connected through the social network's official API, SocialTalk can automate most data collection and update processes without relying on the mechanisms used for public, non-connected accounts.

This means:

Connected account = more data + greater automation + no credit consumption for these operations.

Connecting an account is also completely free for the creator.

Accessing public information from social networks is becoming increasingly complex, and each social network makes its data available in different ways.

As a result, the resources required to update an Instagram account, capture a Reel, or update a YouTube video are different.

The credit model allows SocialTalk to provide these different operations directly within the platform while giving you control over when you want to use each one.

The number of credits available depends on your SocialTalk subscription.

You can check your available credit balance directly on the platform and purchase additional credits whenever necessary.

If you have any questions about credit consumption or the most efficient way to manage connected and non-connected accounts, contact us through the SocialTalk chat.