Influencer marketing is a key marketing communications tool and is growing day by day. It’s one of the most effective tools for leveraging brand awareness and conversion rates.

Most companies are running influencer marketing campaigns and have marketing team members dedicated to it. But not all of them are using the right tools for the job. If you still lose countless hours searching for the right influencers and rely on excel spreadsheets to manually gather all campaign data, then you are not doing it the proper way.

Here are 5 reasons why you need to use an influencer marketing software.

All influencer campaign starts by picking the right influencers for the job. Navigating countless hours on social platforms is not the way to do it. Do it the smartest way, with an AI powered software that lets you evaluate influencers and their audience based on their history, their demographic, psychographic and geographic data points, matching millions of profiles with your target audience. All of this in the same platform, no more need for dozens of open tabs on your browser.

Monitoring an influencer campaign can be time consuming and hard to measure. From the moment you get your campaign running, it is easy to track all posts and campaign results with an influencer marketing software. Stories, posts and videos are all automatically tracked and saved so you can easily access them any time you like and get a hold on the campaign results, keeping it on track with your goals.

An influencer marketing software will instantly give you an overview of your project data, allowing you to find out which influencers in your campaign are performing better on each social media platform, while measuring in real-time influencer post performance, including posts, reach, impressions and engagement. As for the reports, no need to copy and paste for hours on those Excel sheets and PowerPoint presentations. All data is live, real time updated and easily accessible and shareable with you team and your clients.

All current and past campaign data is stored so you can easily access it. No need to endlessly scroll your email or searching folders for that information you need. With a good influencer marketing software, you will even be able to message and email your influencers and keep track of all communication between you and them in one place.

Selecting your influencers, communicating with them, managing and tracking campaigns, monitoring results and reporting don’t need to be time consuming tasks. With an automated influencer marketing software all these are easily accessible and manageable in one place, saving you time and resources so you can use it on what is key: growing your business.

The best content in the hands of the right influencers can boost brand results, expand your audience, improve efficiency and reduce investment.

At Socialtalk, influencers with detailed demographical and psychographic information can be easily added to your campaigns.

Socialtalk helps you managing campaigns with high quality content, selecting the right consumers and monitoring the results for sharing such content easily.

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