Commission rate
Commission rate is the percentage of the product price you earn when a sale happens.
It's shown as a percent (for example, 10%, 20%, 30%).
It does not tell you how much money you'll make by itself.
A higher percentage doesn't always mean higher earnings.
Common mistake: assuming a higher commission rate automatically means more money per sale.
Earnings per sale
Earnings per sale is the dollar amount shown for one sale at the product's current price and commission.
It answers: "If I sell one, about how much do I make?"
This number can change if the product price or commission changes on TikTok.
Why these two numbers can point to different decisions
Two products can look very different depending on which number you focus on.
A product with a high commission rate but a low price can pay less per sale.
A product with a lower commission rate but a higher price can pay more per sale.
Example (simplified):
Product A: 30% commission on a $10 item → about $3 per sale
Product B: 10% commission on a $60 item → about $6 per sale
Looking only at commission rate would hide that difference.
How to use them together
When comparing products:
Use commission rate to understand the percentage.
Use earnings per sale to compare real dollars per sale.
Then check whether the product is actually selling and has stock.
Neither number predicts future sales. They only describe what a sale looks like if it happens.
What this means (quick version)
Earnings per sale only shows what one sale pays. It doesn't say how many sales you'll get.
Whether you earn anything at all depends on:
if people want the product
if your video gets shown
when TikTok pushes or slows distribution
Soco shows the payout per sale. TikTok controls whether sales happen.