Market your business through Instagram, TikTok and Facebook to help grow your client base
If you already have a Facebook, Instagram or TikTok account, then you’re halfway there.
Use social media to your advantage and you can benefit from free marketing. Set up a Facebook page for your mobile business, and share this via friends and groups for your local area. Make sure to clearly direct customers to your booking website across all platforms you use:
"View my availability and book me through my website: booksolo.co/URL"
You can use social media platforms to:
⭐ Showcase your work
⭐ Share customer reviews or testimonials
⭐ Share industry expertise & tips
⭐ Direct new customers to your booking website
Showcase your work:
Keep your social media platforms up to date with fresh content showcasing your incredible skills. Customers love to see examples of work beforehand and this is a fantastic way to show people what you can do. You never know who might stumble across your Instagram account!
Having high quality, clean and professional images goes a long way with getting new clients. Follow our top tips on how to take the best photos of your work:
How to take a professional photo:
💡 Lighting - photo’s need to be well lit and in focus. It is great to use natural light, where possible
🏞️ Background - try to keep the backgrounds clean and tidy. Including branding items within a shot is a bonus!
◻️ No Filters - avoid using filters or editing the photos too much after you have taken them
💅 Finishing Touches - take care we recommend photographing the nails before applying cuticle oil to the fingers.
Share customer reviews:
Reviews are a hugely important part of businesses, particularly for self-employed professionals. Not only is it a fantastic way to demonstrate your skills, studies show that 93% of customers say that online reviews impact their purchase decision.
Share branded customer reviews to your social platforms to entice customers! Make sure to include your brand logo!
Share your industry expertise:
Sharing content about relevant topics can also be a great way of getting followers to engage – and then go ahead and make their first booking.
Make use of Instagram Reels or TikTok to share your top tips. This is a fantastic way to not only demonstrate your expertise and skill but to also attract new followers to your channel and in turn, direct them to your booking website.
Direct new customers to your website:
Across all social platforms, make sure you are including your booking website in each bio section. This will help direct new customers to your website and avoid customers messaging you directly with booking requests.
Click here for steps on how to do this.
If you would like more personalised advice please book in for a 1-1 coaching session here. We're here to help.