Sonikit automatically shortens URLs included in your SMS messages to optimize character count, reduce costs, improve engagement, and track click-through rates. This feature ensures that your messages remain concise while providing valuable analytics on audience interaction.
How Link Shortening Works
Automatic Shortening: Any URL added to your SMS message is automatically replaced with a shortened link using Sonikit's built-in link shortener.
Character Count Reduction: Shorter URLs help keep messages within the SMS character limit (160 characters per message segment), reducing the number of segments required and lowering costs.
Click Tracking: Each shortened link is tracked, allowing you to monitor click-through rates and measure engagement.
Improved User Experience: A cleaner, more concise link enhances readability and increases the likelihood of engagement.
Benefits of Sonikit's Link Shortening
Lower Costs: By reducing character count, fewer message segments are used, minimizing additional SMS charges.
Engagement Insights: View detailed analytics on which links are clicked and how fans interact with your messages.
Seamless Integration: No additional setup is required—link shortening happens automatically when you compose a message.
Viewing Click-Through Data
To monitor engagement, navigate to Reports > SMS Analytics in your Sonikit dashboard. Here, you can see:
The number of clicks per shortened link
The percentage of recipients who engaged
Performance trends over time
By leveraging automatic link shortening, you can make your SMS campaigns more efficient and data-driven. If you have any questions, visit the Sonikit Help Center or contact support for assistance.