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Individuals who prioritize strong family bonds and value quality time with their loved ones. They are often involved in family activities and celebrations, and their decisions are influenced by the well-being of the entire family.

Individuals who declare to be parent and are characterized by their substantial family size. They may have multiple children and extended family members residing with them. Large families may face distinct challenges, including managing childcare duties and securing affordable housing and transportation solutions.

Individuals who declare to be parent and who are raising a child or children on their own, often taking on both parental roles and responsibilities.

The acronym for " High Net Worth Individual," referring to people who possess substantial wealth, often ranking among the richest in the world.

Socioeconomic group characterized by high income and advanced education, typically consisting of professionals and managers. They enjoy a high income and luxurious lifestyle, including quality leisure activities and goos, aiming for significant social and economic status improvements. This group values education, financial security, and aspires to improve their social and economic standing.

Socioeconomic group with moderate income and education, typically working in skilled trades or mid-level management. They lead a comfortable lifestyle focused on stability and quality of life, aspiring for upward mobility within the means.

Socioeconomic group situated above the poverty line but facing financial constraints and difficulties in meeting their needs. This group typically has lower levels of education and income compared to the middle class. The level of interest in leisure is very low for this socioeconomic group.

Individuals who enjoy collecting various items, such as stamps, coins or figurines. They revel in the thrill of the hunt and find satisfaction in completing their collections.

Individuals who prioritize convenience in their lives. They enjoy services and products that make their lives easier and more efficient.

Individuals who love the convenience of having items delivered directly to their doorstep, whether it be food, groceries, or other products.

Individuals who love gadgets, eagerly seeking out and acquiring new gadgets.

Individuals who love buying and receiving gifts.

Individuals who favor online shopping over stores, taking advantage of the convenience and variety offered by e-commerce platforms.

Individuals who actively seek out discounts, coupons and other promotions to save money on their purchases.

Likelihood or inclination of a consumer to buy a product or service.

Individuals who are committed to ethical and sustainable practices in their purchasing decisions, prioritizing fair trade principles. They worry about quality and safety of the things they purchase. They are label readers.

Individuals who are passionate about personalized and handcrafted items. They have a strong interest in creativity and value unique, one-of-a-kind products, whether it’s custom cars, exclusive clothing, or handmade jewelry.

Individuals who are loyal to specific brands and enjoy purchasing and using products associated with those brands.

Fans of social media influencers and online celebrities. They follow their favorite influencers across various platforms and keep up with their lives through vlogs, posts and live streams.

Individuals who regularly consume a lot of news and current events, often staying up-to-date with the latest developments in politics, business and global affairs.

Individuals who produce content across various social media platforms. They may have expertise in storytelling, creative expression, video editing, writing and audience engagement.

Individuals who dedicate a lot of time to posting content and interacting with others on social media platforms.

Influential individuals who hold significant sway in shaping public discourse and opinion. They are typically academics, journalists and professionals in communication.

Individuals deeply interested in the field of economics and the workings of financial systems. They focus on topics such as the economy, financial markets, money, foreign exchange, stock markets, and trade.

Individuals who start and run their own business and are interested in business, entrepreneurship and the growth of their business. People who have often a status of CEO, managing partner.

Individuals who are interested in investing their money in various financial instruments like stocks, mutual funds, and real estate. They are always looking for opportunities to grow their wealth and make smart investment decisions.

Individuals who are interested in entrepreneurship and startups, and may be involved in starting their own business or supporting others in their ventures.

Individuals who allocate their funds into real estate.

Individuals who allocate their funds into real estate managed according to socially responsible principles, prioritizing sustainable and ethical practices to combine financial returns with a positive impact on society and the environment.

Individuals who prioritize saving money and building wealth over spending on non-essential items. These consumers are often characterized by their frugality and may be motivated by long-term financial goals such as retirement, homeownership, or paying off debt.

Individuals who engage in buying and selling securities or other financial instruments, often with the goal of making a profit.

Individuals who prioritize environmentally friendly modes of transportation, primarily using bicycles and walking to navigate their surroundings.

Individuals who enjoy spending time at the beach and on boats. They love water, sun, and sand, and actively seek destinations with these features.

Individuals who love cars and everything about them. They may collect cars, attend car shows, or simply enjoy driving and learning about cars.

Individuals who travel regularly, typically from their home to their workplace or school, often over a significant distance. Commuting usually involves travelling by some form of transportation, such as a car, bus, train, bicycle or walking.

Individuals who love to travel and explore new places, cultures, and experiences.

Curious individuals who seek to learn about and experience new cultures, ideas, and environments, always on a quest for knowledge and understanding.

Individuals who seek out unique and charming guesthouses and bed-and-breakfasts for their vacations, rather than traditional hotels or resorts.

Individuals who prefer to use public transportation, such as buses or trains, rather than driving a personal vehicle.

Individuals who enjoy taking vacations at resorts and hotels to relax, unwind and rejuvenate.

Individuals who have a deep interest in technology, science fiction, comic books, and other “geeky” pursuits.

Individuals who are fascinated by the latest advances in technology and enjoy learning about and trying out new gadgets and softwares.

Individuals who are interested in immersive technologies, such as virtual and augmented reality, and enjoy exploring and experiencing new digital environments.

Individuals who possess exceptional aptitude for computer programming and an important interest in machine learning and artificial intelligence.

Individuals who are passionate about technology and enjoy exploring new gadgets, software and devices.

Individuals who have a fear or aversion to technology, often preferring more traditional or analog methods of communication and daily life.

Gamers who play video games from time to time. They’re not interested in competitive gaming.

Gamers who prefer to play games on their console.

Individuals who are passionate about competitive online gaming. They may even participate in tournaments and follow e-sport events.

Individuals who enjoy taking risks and placing bets, whether in a casino, sports betting, national lottery, or other gambling activities.

Individuals who like to play games, know the industry and are interested in game development.

Gamers who play video games regularly. They have a good knowledge of the industry and tend to be competitive.

Gamers who prefer to play games on their phones.

Individuals who enjoy playing video games, either alone or with others.

Gamers who prefer to play games on their computer.

People who enjoy playing and collecting video games and consoles from older generations. Typically, retro gamers are interested in video games from the 1980s, 1990s, and early 2000s, but the definition can vary depending on personal preferences and nostalgia.

Gamers who love playing video games with their friends and use games to socialize. They tend to prefer co-op games and MMOs.

Gamers who prefer to play video games on their own time. They usually stay clear of competitive gaming and co-op games.

Individuals who are passionate about beauty and skincare. They enjoy trying out new products, keeping up with the latest trends and taking care of their appearance.

Individuals who have a keen interest in fashion and follow the latest trends, often expressing themselves through their clothing choices.

Individuals who love to run and also enjoy the beauty and fashion. People who give a lot of importance to style and excellent physical condition.

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Individuals deeply passionate about skincare and cosmetics, approaching beauty with scientific mindset. They are modern individuals who value self-confidence and technology.

Individuals who are passionate about fashion design and aesthetics, often creating unique and imaginative styles or spaces.

Individuals passionate about personal care and wellness experiences. They frequently indulge in spa treatments and seek relaxation in resorts, restaurants and hotels.

Individual who are passionate about physical activities and sports. They enjoy exercising, playing sports, and pushing their limits.

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Individuals who are passionate about sports. They may enjoy watching live sporting events, or following their favorite athletes or teams. The sport addicts are not necessary actively sporty themselves. People do not have to play a sport to be a sport addict.

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Individuals who are interested in beverages, be it alcoholic or non alcoholic.

Individuals who love the convenience and taste of fast food and may indulge in it regularly.

Individuals who follow a mostly vegetarian or vegan diet, but can occasionally eat meat or animal products.

Individuals who love to taste new dishes in restaurants, have a passion for food and enjoy trying new and exotic flavors and ingredients.

Individuals who love to cook and experiment with new recipes and ingredients in their kitchen.

Individuals who are passionate about the culinary arts, specifically in the realm of baking and desserts.

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Individuals who love amusement parks and all the exhilarating rides and attractions they offer. They enjoy the thrill and excitement of these parks and seek out new ones to visit.

Individuals who love reading and enjoy participating in book clubs, author signings, or book fairs. They purchase their books in bookstores and/or online.

Individuals who love celebrating special occasions (father’s day, new year) and special events (wedding). They enjoy planning parties and living memorable experiences for themselves and others.

Individuals who love movies and cinema. They enjoy watching movies, analyzing them and discussing them with others.

Individuals who love dancing and enjoy participating in dance classes, performances, or competitions.

Individuals who enjoy reading manga, which is a japanese comic book style that often features distinctive artwork and storytelling.

Individuals who enjoy watching series, movies, and episodes in their free time.

The Meditation Lovers: Individuals who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

Individuals who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

Individuals who enjoy attending music festivals, which are events that typically feature multiple performers and genres of music.

Individuals who have a passion for music and enjoy listening to a variety of genres and styles.

Individuals who enjoy the nightlife scene, including bars, clubs and other entertainment venues.

Individuals who are passionate about outdoor recreation and adventure. They engage in a wide range of activities from mountain sports to water sports. They have a keen interest in nature and wildlife are deeply connected to the natural environment.

Individuals who enjoy streaming or watching online content, such as movies, TV shows or video games.

Individuals who enjoy reading comic books, watching superhero movies or TV shows, and collecting superhero memorabilia.

Individuals who have a strong interest in ghost stories, supernatural phenomena, and paranormal experiences. These individuals are avid enthusiasts of the paranormal genre.

Individuals deeply interested in scientific fields such as physics, math, biology and chemistry. They value data analysis, research and science journals.

Individuals who show an interest in fields like social sciences, psychology and sociology. They engage with humanities, philosophy, political science and anthropology and take a keen interest in the works of philosophers, scientific journals and research.

Individuals who enjoy classical music and classical music artists like Chopin, Mozart, etc.
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Individuals who enjoy country music, country subgenres and country artists like Kane Brown, Jake Owen, etc.

Individuals who enjoy Jazz & Blues music, subgenres and artists like Kamasi Washington, Wynton Marsalis, etc.

Individuals who enjoy K-pop music, K-pop artists like BTS, Red Velvet as well as Korean culture like korean language and korean dramas.

Individuals who enjoy Metal music, subgenres and metal artists like Iron Maiden, Death Punch, etc.

Individuals who enjoy pop music, subgenres and pop artists like Taylor Swift, Ariana Grande, etc.

Individuals who enjoy rap, its subgenres and rappers like Kanye West, Kendrick Lamar, etc.

Individuals who enjoy reggae music, subgenres and reggae artists like Bad Bunny, Bob Marley, etc.

Individuals who enjoy rock music, subgenres and rock artists like Linkin Park, The Beatles, etc.

Individuals who enjoy OSTs be it from movies, series, animes or games and famous soundtrack composers like Hans Zimmer, Danny Elfman, etc.

Individuals who enjoy Techno music, subgenres and EDM artists like Calvin Harris, Armin van Buuren, etc.

Individuals who love animals and may have one or more pets, often treating them as members of their family.

Individuals who enjoy the process of creating or fixing things themselves, whether it’s home improvement projects, crafting or other DIY endeavours.

Individuals who are interested in home decor and design. They are always looking for inspiration and ideas to decorate their homes and make them more stylish and comfortable.

Individuals entering the real estate market for the first time with the intention of purchasing their initial residential property.

Individuals who have a passion for gardening and cultivating gardens. They enjoy growing flowers, plants, vegetables and fruits for both aesthetic pleasure and practical benefits.

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Individuals who value education, learning, elegance, sophistication, and style. They may have a keen interest in fashion, design, grooming, wine and etiquette. They’re highly cultured.

Individuals who are passionate about history and enjoy learning and exploring the past through cultures, tradition or folklore.

Individuals who appreciate art and enjoy collecting art pieces. They enjoy visiting art museums and galleries and they may even invest in art pieces as a form of investment.

Individuals who live a simple and uncluttered lifestyle, often focusing on essentials and minimizing possessions.

Individuals who appreciate and enjoy various forms of visual arts, such as painting, sculpture, or photography.

Individuals who are deeply concerned about the health and well-being of the planet, the nature and takes action to reduce their environmental impact and promote sustainability.

Individuals who are aware of the threat of global warming and climate change and take action to reduce their carbon footprint and promote sustainability.

Individuals who are passionate about reducing reliance on fossil fuels and increasing the use of renewable energy sources, such as solar or wind power.

Individuals who take steps to reduce waste and increase recycling, such as separating recyclables from trash and composting organic materials.

Individuals who are committed to making a positive impact in their community or the world through charitable actions, volunteer work, or activism.

Individuals who are passionate about animal welfare and rights. They advocate for animal rights and work to protect and promote the wellbeing of animals.

Individuals who object to or criticize the budget policy of a government or other public entity. People who engage in this type of activity may have different motivations and may come from different backgrounds, such as economists, policy analysts, activists or concerned citizens.

Individuals who actively engage in speculating and promoting alternative narratives for significant events and phenomenon. They often distrust official explanations provided by mainstream media.

Individuals who are committed to making ethical choices in their consumption habits, whether it’s buying fair-trade products, supporting eco-friendly brands, or reducing their carbon footprint. They have a high interest in humanity and people.

Individuals who value traditional institutions, governmental institutions and law.

Individuals who place a high value on following rules and laws, often believing in strict adherence to regulations and guidelines.

Individuals who are committed to supporting local businesses, news, history and communities, often choosing to buy locally-made products, eat a local restaurants, and participate in local events. They refuse to use international freight transporter when choosing products.

Individuals who donate money or resources to support charitable causes and make a positive impact in their community or the world.

Individuals who are located outside of urban areas and cities and are typically associated with agriculture and farming activities. Rural areas are characterised by low population density, a high percentage of land used for agriculture. They contribute to the country’s cultural heritage.

Individuals who are concerned about national or personal security and take steps to protect themselves and their possessions, such as using security systems or carrying self-defense tools.

Individuals knowledgeable in tax laws and regulations, managing their taxes effectively.

Individuals who dedicate their time and effort to volunteer work, often supporting social or environmental causes.

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Individuals who strive for excellence in everything they do, aiming for success in their careers, hobbies, and personal development.

Individuals who seek excitement and adventure in their lives. They enjoy extreme sports, risky activities, and pushing themselves to their limits.

Individuals who are always looking for new and exciting experiences. They enjoy exploring new places, trying new things, and taking risks.

Individuals who are highly motivated and driven to succeed. They are ambitious in their careers and strive for success in all areas of their lives.

Individuals who like to be in control of their lives and their surroundings. They may have specific routines, give a lot of importance to rules, quality and insurance.

Individuals who are interested in and enjoy the finer things in life. Pleasure and happiness are the ultimate goals of life. They appreciate travel, well-being, quality of life, holidays, good relationships and always respecting nature.

Individuals who value independent thought, critical thinking and open-mindedness. Free thinkers are often interested in exploring new ideas. They may be skeptical of received wisdom and dogmatic thinking.

Individuals who value their independence and uniqueness. They prefer not to engage in relationships.

Individuals who love to laugh and have a good sense of humor. They enjoy watching comedy movies, TV shows, and stand-up comedy

Trend-savvy individuals who value luxury and innovation across various aspects of their lives. They are trendsetters and early tech adopters who enjoy high-end fashion and luxuries. They attach great importance to their appearance and share their lives with others.

Individuals motivated by social causes, possessing a strong sense of self-confidence and self-awareness. They embrace progressive ideologies and have a forward-thinking mindset.

Individuals who do not conform to societal norms or expectations, often choosing to express themselves in unique or unconventional ways.

Individuals who are nostalgic for things from the past, such as vintage clothing, music or technology.

Individuals who maintain structure, discipline and adherence to rules within an environment or group.

Individuals who are focused on fostering positive relationships and resolving conflicts.

Individuals driven by the pursuit of enjoyment and gratification in life. They prioritize experiences and activities that provides them with fulfillment.

Individuals who are forward thinking and with a keen interest in the future. They embrace change and believe Science and Technology can be the solution to contemporary challenges.

Individuals who are confident and self-assured, placing high value on their image and physical appearance. They tend to follow trends and enjoy comparing themselves to others, often as a way of gaining social validation. This group takes great care of themselves and places significant importance on being attractive and charming, using their charisma and confidence to influence and captivate those around them.

Individuals who enjoy socializing and meeting new people, often attending parties, events or gatherings.

Individuals who are interested in exploring and developing their spirituality, often through practices such as philosophy, astrology, meditation, reiki or yoga.

Individuals who value heritage and customs over modern innovations and technological advancements.

Individuals who think ahead, who invent the future based on tomorrow's technologies and who share high collective values.

Individuals who embrace a youthful and adventurous spirit, often taking risks and trying new experiences.

Individuals who are highly focused on their careers and work hard to advance professionally.