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Individuals who prioritize strong family bonds and value quality time with their loved ones. They are often involved in family activities and celebrations, and their decisions are influenced by the well-being of the entire family.

Individuals who declare to be parent and are characterized by their substantial family size. They may have multiple children and extended family members residing with them. Large families may face distinct challenges, including managing childcare duties and securing affordable housing and transportation solutions.

Individuals who declare to be parent and who are raising a child or children on their own, often taking on both parental roles and responsibilities.

The acronym for " High Net Worth Individual," referring to people who possess substantial wealth, often ranking among the richest in the world.

Socioeconomic group characterized by high income and advanced education, typically consisting of professionals and managers. They enjoy a high income and luxurious lifestyle, including quality leisure activities and goos, aiming for significant social and economic status improvements. This group values education, financial security, and aspires to improve their social and economic standing.

Socioeconomic group with moderate income and education, typically working in skilled trades or mid-level management. They lead a comfortable lifestyle focused on stability and quality of life, aspiring for upward mobility within the means.

Socioeconomic group situated above the poverty line but facing financial constraints and difficulties in meeting their needs. This group typically has lower levels of education and income compared to the middle class. The level of interest in leisure is very low for this socioeconomic group.

Individuals who enjoy collecting various items, such as stamps, coins or figurines. They revel in the thrill of the hunt and find satisfaction in completing their collections.

Individuals who prioritize convenience in their lives. They enjoy services and products that make their lives easier and more efficient.

Individuals who love the convenience of having items delivered directly to their doorstep, whether it be food, groceries, or other products.

Individuals who love gadgets, eagerly seeking out and acquiring new gadgets.

Individuals who love buying and receiving gifts.

Individuals who favor online shopping over stores, taking advantage of the convenience and variety offered by e-commerce platforms.

Individuals who actively seek out discounts, coupons and other promotions to save money on their purchases.

Likelihood or inclination of a consumer to buy a product or service.

Individuals who are committed to ethical and sustainable practices in their purchasing decisions, prioritizing fair trade principles. They worry about quality and safety of the things they purchase. They are label readers.

Individuals who are passionate about personalized and handcrafted items. They have a strong interest in creativity and value unique, one-of-a-kind products, whether it’s custom cars, exclusive clothing, or handmade jewelry.

Individuals who are loyal to specific brands and enjoy purchasing and using products associated with those brands.

Fans of social media influencers and online celebrities. They follow their favorite influencers across various platforms and keep up with their lives through vlogs, posts and live streams.

Individuals who regularly consume a lot of news and current events, often staying up-to-date with the latest developments in politics, business and global affairs.

Individuals who produce content across various social media platforms. They may have expertise in storytelling, creative expression, video editing, writing and audience engagement.

Individuals who dedicate a lot of time to posting content and interacting with others on social media platforms.

Influential individuals who hold significant sway in shaping public discourse and opinion. They are typically academics, journalists and professionals in communication.

Individuals deeply interested in the field of economics and the workings of financial systems. They focus on topics such as the economy, financial markets, money, foreign exchange, stock markets, and trade.

Individuals who start and run their own business and are interested in business, entrepreneurship and the growth of their business. People who have often a status of CEO, managing partner.

Individuals who are interested in investing their money in various financial instruments like stocks, mutual funds, and real estate. They are always looking for opportunities to grow their wealth and make smart investment decisions.

Individuals who are interested in entrepreneurship and startups, and may be involved in starting their own business or supporting others in their ventures.

Individuals who allocate their funds into real estate.

Individuals who allocate their funds into real estate managed according to socially responsible principles, prioritizing sustainable and ethical practices to combine financial returns with a positive impact on society and the environment.

Individuals who prioritize saving money and building wealth over spending on non-essential items. These consumers are often characterized by their frugality and may be motivated by long-term financial goals such as retirement, homeownership, or paying off debt.

Individuals who engage in buying and selling securities or other financial instruments, often with the goal of making a profit.

Individuals who prioritize environmentally friendly modes of transportation, primarily using bicycles and walking to navigate their surroundings.

Individuals who enjoy spending time at the beach and on boats. They love water, sun, and sand, and actively seek destinations with these features.

Individuals who love cars and everything about them. They may collect cars, attend car shows, or simply enjoy driving and learning about cars.

Individuals who travel regularly, typically from their home to their workplace or school, often over a significant distance. Commuting usually involves travelling by some form of transportation, such as a car, bus, train, bicycle or walking.

Individuals who love to travel and explore new places, cultures, and experiences.

Curious individuals who seek to learn about and experience new cultures, ideas, and environments, always on a quest for knowledge and understanding.

Individuals who seek out unique and charming guesthouses and bed-and-breakfasts for their vacations, rather than traditional hotels or resorts.

Individuals who prefer to use public transportation, such as buses or trains, rather than driving a personal vehicle.

Individuals who enjoy taking vacations at resorts and hotels to relax, unwind and rejuvenate.

Individuals who have a deep interest in technology, science fiction, comic books, and other “geeky” pursuits.

Individuals who are fascinated by the latest advances in technology and enjoy learning about and trying out new gadgets and softwares.

Individuals who are interested in immersive technologies, such as virtual and augmented reality, and enjoy exploring and experiencing new digital environments.

Individuals who possess exceptional aptitude for computer programming and an important interest in machine learning and artificial intelligence.

Individuals who are passionate about technology and enjoy exploring new gadgets, software and devices.

Individuals who have a fear or aversion to technology, often preferring more traditional or analog methods of communication and daily life.

Gamers who play video games from time to time. They’re not interested in competitive gaming.

Gamers who prefer to play games on their console.

Individuals who are passionate about competitive online gaming. They may even participate in tournaments and follow e-sport events.

Individuals who enjoy taking risks and placing bets, whether in a casino, sports betting, national lottery, or other gambling activities.

Individuals who like to play games, know the industry and are interested in game development.

Gamers who play video games regularly. They have a good knowledge of the industry and tend to be competitive.

Gamers who prefer to play games on their phones.

Individuals who enjoy playing video games, either alone or with others.

Gamers who prefer to play games on their computer.

People who enjoy playing and collecting video games and consoles from older generations. Typically, retro gamers are interested in video games from the 1980s, 1990s, and early 2000s, but the definition can vary depending on personal preferences and nostalgia.

Gamers who love playing video games with their friends and use games to socialize. They tend to prefer co-op games and MMOs.

Gamers who prefer to play video games on their own time. They usually stay clear of competitive gaming and co-op games.

Individuals who are passionate about beauty and skincare. They enjoy trying out new products, keeping up with the latest trends and taking care of their appearance.

Individuals who have a keen interest in fashion and follow the latest trends, often expressing themselves through their clothing choices.

Individuals who love to run and also enjoy the beauty and fashion. People who give a lot of importance to style and excellent physical condition.

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Individuals deeply passionate about skincare and cosmetics, approaching beauty with scientific mindset. They are modern individuals who value self-confidence and technology.

Individuals who are passionate about fashion design and aesthetics, often creating unique and imaginative styles or spaces.

Individuals passionate about personal care and wellness experiences. They frequently indulge in spa treatments and seek relaxation in resorts, restaurants and hotels.

Individual who are passionate about physical activities and sports. They enjoy exercising, playing sports, and pushing their limits.

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Individuals who are passionate about sports. They may enjoy watching live sporting events, or following their favorite athletes or teams. The sport addicts are not necessary actively sporty themselves. People do not have to play a sport to be a sport addict.

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Individuals who are interested in beverages, be it alcoholic or non alcoholic.

Individuals who love the convenience and taste of fast food and may indulge in it regularly.

Individuals who follow a mostly vegetarian or vegan diet, but can occasionally eat meat or animal products.

Individuals who love to taste new dishes in restaurants, have a passion for food and enjoy trying new and exotic flavors and ingredients.

Individuals who love to eat healthy and may follow a specific diet such as organic or natural food.

Individuals who love to cook and experiment with new recipes and ingredients in their kitchen.

Individuals who are passionate about the culinary arts, specifically in the realm of baking and desserts.

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Individuals who love amusement parks and all the exhilarating rides and attractions they offer. They enjoy the thrill and excitement of these parks and seek out new ones to visit.

Individuals who love reading and enjoy participating in book clubs, author signings, or book fairs. They purchase their books in bookstores and/or online.

Individuals who love celebrating special occasions (father’s day, new year) and special events (wedding). They enjoy planning parties and living memorable experiences for themselves and others.

Individuals who love movies and cinema. They enjoy watching movies, analyzing them and discussing them with others.

Individuals who love dancing and enjoy participating in dance classes, performances, or competitions.

Individuals who enjoy reading manga, which is a japanese comic book style that often features distinctive artwork and storytelling.

Individuals who enjoy watching series, movies, and episodes in their free time.

The Meditation Lovers: Individuals who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

Individuals who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

Individuals who enjoy attending music festivals, which are events that typically feature multiple performers and genres of music.

Individuals who have a passion for music and enjoy listening to a variety of genres and styles.

Individuals who enjoy the nightlife scene, including bars, clubs and other entertainment venues.

Individuals who are passionate about outdoor recreation and adventure. They engage in a wide range of activities from mountain sports to water sports. They have a keen interest in nature and wildlife are deeply connected to the natural environment.

Individuals who enjoy streaming or watching online content, such as movies, TV shows or video games.

Individuals who enjoy reading comic books, watching superhero movies or TV shows, and collecting superhero memorabilia.

Individuals who have a strong interest in ghost stories, supernatural phenomena, and paranormal experiences. These individuals are avid enthusiasts of the paranormal genre.

Individuals deeply interested in scientific fields such as physics, math, biology and chemistry. They value data analysis, research and science journals.

Individuals who show an interest in fields like social sciences, psychology and sociology. They engage with humanities, philosophy, political science and anthropology and take a keen interest in the works of philosophers, scientific journals and research.

Individuals who enjoy classical music and classical music artists like Chopin, Mozart, etc.
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Individuals who enjoy country music, country subgenres and country artists like Kane Brown, Jake Owen, etc.

Individuals who enjoy Jazz & Blues music, subgenres and artists like Kamasi Washington, Wynton Marsalis, etc.

Individuals who enjoy K-pop music, K-pop artists like BTS, Red Velvet as well as Korean culture like korean language and korean dramas.

Individuals who enjoy Metal music, subgenres and metal artists like Iron Maiden, Death Punch, etc.

Individuals who enjoy pop music, subgenres and pop artists like Taylor Swift, Ariana Grande, etc.

Individuals who enjoy rap, its subgenres and rappers like Kanye West, Kendrick Lamar, etc.

Individuals who enjoy reggae music, subgenres and reggae artists like Bad Bunny, Bob Marley, etc.

Individuals who enjoy rock music, subgenres and rock artists like Linkin Park, The Beatles, etc.

Individuals who enjoy OSTs be it from movies, series, animes or games and famous soundtrack composers like Hans Zimmer, Danny Elfman, etc.

Individuals who enjoy Techno music, subgenres and EDM artists like Calvin Harris, Armin van Buuren, etc.

Individuals who love animals and may have one or more pets, often treating them as members of their family.

Individuals who enjoy the process of creating or fixing things themselves, whether it’s home improvement projects, crafting or other DIY endeavours.

Individuals who are interested in home decor and design. They are always looking for inspiration and ideas to decorate their homes and make them more stylish and comfortable.

Individuals entering the real estate market for the first time with the intention of purchasing their initial residential property.

Individuals who have a passion for gardening and cultivating gardens. They enjoy growing flowers, plants, vegetables and fruits for both aesthetic pleasure and practical benefits.

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Individuals who choose electronic cigarettes as an alternative to traditional tobacco smoking.

Individuals who prioritize their health and well-being, healthcare and have a high interest in medicine or healthy issues.

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Individuals who are concerned about mental health. They are likely to discuss social issues online and are deeply invested in activism and social movements.

Individuals who are concerned about mental health and are more likely to experience mental health challenges. They tend to escape through screen-based distractions and worry about their financial stability.

Individuals who are concerned about mental health. They are likely to donate to related causes or participate in fundraising events.

Individuals who regularly consume tobacco and smoke cigarettes.

Individuals who have strong religious or spiritual beliefs. They may attend religious services regularly, pray, or engage in spiritual practices.

Individuals who value education, learning, elegance, sophistication, and style. They may have a keen interest in fashion, design, grooming, wine and etiquette. They’re highly cultured.

Individuals who are passionate about history and enjoy learning and exploring the past through cultures, tradition or folklore.

Individuals who are open to different culture, through music, food, language or other forms of cultural expression.

Individuals who have an interest in middle eastern culture such as middle eastern food, music, language,... Countries included are Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, United Arab Emirates and Yemen.

Individuals who have an interest in African culture such as African food, music, language,... Countries included are Algeria, Angola, Benin, Botswana, Burkina Faso, Cape Verde, Cameroon, Central African Republic, Chad, Democratic Republic of the Congo, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Ivory Coast, Kenya, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Tanzania, The Gambia, Togo, Uganda, Zambia, Zimbabwe.

Individuals who have an interest in oceanian culture such as oceanian food, music, language,... Countries included are Australia, Fiji, New Zealand, Papua New Guinea, Samoa, Tonga and Vanuatu.

Individuals who have an interest in north american culture such as north american food, music, language,... Countries included are The United States and Canada.

Individuals who have an interest in latin culture such as latin food, music, language,... Countries included are Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Guyana, Mexico, Panama, Peru, Suriname and Venezuela.

Individuals who have an interest in South Asian culture such as South Asian food, music, language,... Countries included are Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.

Individuals who have an interest in East Asian culture such as East Asian food, music, language,... Countries included are China, Hong Kong, Japan, Macau, South Korea and Taiwan.

Individuals who have an interest in oceanian culture such as oceanian food, music, language,... Countries included are Cambodia, Laos, Malaysia, Myanmar, Philippines, Thailand and Vietnam.

Individuals who have an interest in African American culture such as African American celebrities, African American cuisine and cities & countries well-known for their influence on African American culture.

Individuals who appreciate art and enjoy collecting art pieces. They enjoy visiting art museums and galleries and they may even invest in art pieces as a form of investment.

Individuals who live a simple and uncluttered lifestyle, often focusing on essentials and minimizing possessions.

Individuals who appreciate and enjoy various forms of visual arts, such as painting, sculpture, or photography.

Individuals who are deeply concerned about the health and well-being of the planet, the nature and takes action to reduce their environmental impact and promote sustainability.

Individuals who are aware of the threat of global warming and climate change and take action to reduce their carbon footprint and promote sustainability.

Individuals who are passionate about reducing reliance on fossil fuels and increasing the use of renewable energy sources, such as solar or wind power.

Individuals who take steps to reduce waste and increase recycling, such as separating recyclables from trash and composting organic materials.

Individuals who are indifferent to ecology and ecological topics.

Individuals who are committed to making a positive impact in their community or the world through charitable actions, volunteer work, or activism.

Individuals who are passionate about animal welfare and rights. They advocate for animal rights and work to protect and promote the wellbeing of animals.

Individuals who object to or criticize the budget policy of a government or other public entity. People who engage in this type of activity may have different motivations and may come from different backgrounds, such as economists, policy analysts, activists or concerned citizens.

Individuals who actively engage in speculating and promoting alternative narratives for significant events and phenomenon. They often distrust official explanations provided by mainstream media.

Individuals who are committed to making ethical choices in their consumption habits, whether it’s buying fair-trade products, supporting eco-friendly brands, or reducing their carbon footprint. They have a high interest in humanity and people.

Individuals who value traditional institutions, governmental institutions and law.

Individuals who place a high value on following rules and laws, often believing in strict adherence to regulations and guidelines.

Individuals who are committed to supporting local businesses, news, history and communities, often choosing to buy locally-made products, eat a local restaurants, and participate in local events. They refuse to use international freight transporter when choosing products.

Individuals who donate money or resources to support charitable causes and make a positive impact in their community or the world.

Individuals who are located outside of urban areas and cities and are typically associated with agriculture and farming activities. Rural areas are characterised by low population density, a high percentage of land used for agriculture. They contribute to the country’s cultural heritage.

Individuals who are concerned about national or personal security and take steps to protect themselves and their possessions, such as using security systems or carrying self-defense tools.

Individuals knowledgeable in tax laws and regulations, managing their taxes effectively.

Individuals who dedicate their time and effort to volunteer work, often supporting social or environmental causes.

Individuals who are supportive of the LGBTQ+ community and their rights. They believe in equality and inclusivity and are always looking for ways to support and promote diversity.

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Individuals who strive for excellence in everything they do, aiming for success in their careers, hobbies, and personal development.

Individuals who seek excitement and adventure in their lives. They enjoy extreme sports, risky activities, and pushing themselves to their limits.

Individuals who are always looking for new and exciting experiences. They enjoy exploring new places, trying new things, and taking risks.

Individuals who are highly motivated and driven to succeed. They are ambitious in their careers and strive for success in all areas of their lives.

Individuals who like to be in control of their lives and their surroundings. They may have specific routines, give a lot of importance to rules, quality and insurance.

Individuals who are interested in and enjoy the finer things in life. Pleasure and happiness are the ultimate goals of life. They appreciate travel, well-being, quality of life, holidays, good relationships and always respecting nature.

Individuals who value independent thought, critical thinking and open-mindedness. Free thinkers are often interested in exploring new ideas. They may be skeptical of received wisdom and dogmatic thinking.

Individuals who value their independence and uniqueness. They prefer not to engage in relationships.

Individuals who love to laugh and have a good sense of humor. They enjoy watching comedy movies, TV shows, and stand-up comedy

Trend-savvy individuals who value luxury and innovation across various aspects of their lives. They are trendsetters and early tech adopters who enjoy high-end fashion and luxuries. They attach great importance to their appearance and share their lives with others.

Individuals motivated by social causes, possessing a strong sense of self-confidence and self-awareness. They embrace progressive ideologies and have a forward-thinking mindset.

Individuals who do not conform to societal norms or expectations, often choosing to express themselves in unique or unconventional ways.

Individuals who are nostalgic for things from the past, such as vintage clothing, music or technology.

Individuals who maintain structure, discipline and adherence to rules within an environment or group.

Individuals who are focused on fostering positive relationships and resolving conflicts.

Individuals driven by the pursuit of enjoyment and gratification in life. They prioritize experiences and activities that provides them with fulfillment.

Individuals who are forward thinking and with a keen interest in the future. They embrace change and believe Science and Technology can be the solution to contemporary challenges.

Individuals who are confident and self-assured, placing high value on their image and physical appearance. They tend to follow trends and enjoy comparing themselves to others, often as a way of gaining social validation. This group takes great care of themselves and places significant importance on being attractive and charming, using their charisma and confidence to influence and captivate those around them.

Individuals who enjoy socializing and meeting new people, often attending parties, events or gatherings.

Individuals who are interested in exploring and developing their spirituality, often through practices such as philosophy, astrology, meditation, reiki or yoga.

Individuals who value heritage and customs over modern innovations and technological advancements.

Individuals who think ahead, who invent the future based on tomorrow's technologies and who share high collective values.

Individuals who embrace a youthful and adventurous spirit, often taking risks and trying new experiences.

Individuals who are highly focused on their careers and work hard to advance professionally.

Individuals who finds themselves on the center of the political spectrum, leaning more towards the right than the left.

An elector who favors traditional values and is inclined to support policies aimed at preserving the existing social and economic order.

A citizen of the European Union who participates in voting during the European elections, contributing to the election of representatives to the European Parliament.

Individuals who care strongly about patriotism and their country but who show no interest in the European Union and its politics.

A political figure within the European Union, involved in decision-making and legislative processes at a supranational level, participating in the development of policies and regulations affecting member states.

An elector who prioritizes environmental issues, supporting policies and candidates that promote sustainability, environmental protection, and climate action.

An elector who participates in elections with a detailed understanding of the candidates, political parties, and political issues, making voting decisions based on an informed and critical analysis.

An elector who favors progressive or socialist political ideas, supporting wealth redistribution, state intervention in the economy, and social equality.

A citizen of a city or a county who participates in voting during the local elections, contributing to the election of representatives to the city council.

A citizen of a country who participates in voting during the National elections, contributing to the election of representatives to a country.

A political figure involved in various political functions at the national, regional, or local level, responsible for the formulation, proposition, and implementation of public policies and laws.

An individual who possesses a keen interest in political affairs, policies, and the mechanisms of governance at local, national, or international levels.

An elector who supports social and economic reforms aimed at promoting equity and innovation, often favoring policies of change and societal improvement.

An elector who supports conservative or liberal political ideas in terms of economy and society, often favoring free enterprise, the reduction of government intervention, and traditional values.

An elector who participates in elections without a deep knowledge of the candidates, political parties, or current political issues.

A citizen with the right to vote in political elections, enabling the selection of representatives at the local, regional, national, or supranational level.

Individuals concerned with heart health and related medical conditions. They focus on issues such as cardiac conditions and hypertension.

Individuals concerned with dental health and related medical conditions. They focus on dental hygiene.

Individuals concerned with digestive health and related medical conditions. They focus on issues such as nutrition and alternatives like milk substitutes, probiotics and turmeric to improve their digestive health.

Individuals concerned with metabolic and endocrine health issues. They focus on conditions related to cholesterol, metabolism and diabetes.

Individuals concerned with the health of their bones, muscles and joints. They focus on finding solutions to manage their condition with products like memory foam, orthopedic mattresses, etc.

Individuals concerned with brain and nervous system health. They focus on neurological conditions such as migraines, dementia and alzheimer's disease.

Individuals concerned with cancer and related medical conditions.

Individuals concerned with eye health and related conditions. They focus on ophthalmology, eyewear, lenses and optics.

Individuals concerned with lung health and respiratory conditions. They are particularly interested in air quality and asthma management.

Individuals concerned with their sleep quality. They show an interested in insomnia and products that enhance their sleep quality, including pillows, beds, mattresses, etc.

Individuals or organisations who are not involved in social issues and who do not get involved in social and active life to defend a cause.

Individuals or organizations involved in social issues who are informed but choose not to actively participate in social and political life to defend a cause.

Individuals or organizations who are knowledgeable about social issues and have the information needed to take action, yet choose not to actively participate in social or political activities to defend a cause.

Individuals or organizations who are actively involved in social issues, contributing as donors and participating in social and public life to defend a cause.

Individuals or organizations actively involved in social issues, participating on the ground and in associations to defend a cause.

Individuals or organizations involved in social issues who are politically active and engage in social and civic life to defend a cause.

The Radical Activist: Individuals or organizations involved in social issues who actively engage in social and civic life to defend a cause and are prepared to take radical action on the ground.

Individuals or organizations working in environmental NGOs who possess a high level of knowledge about ecological issues and strong conviction. They may also be associated with environmental whistleblowers.

Individuals or institutions taking part in all environmental events and are prepared to take action (sometimes hard action) on the ground. They have a good knowledge of ecological issues and a very high level of conviction.

Individuals or institutions working on ecological issues, primarily at universities or in environments where environmental science is central. They possess extensive knowledge of ecological issues and strong conviction and may be associated with scientific whistleblowers.

Individuals who are political activists or work in the political arena. They possess a good knowledge of ecological issues and a high level of conviction. They participate in political debates on ecological issues and strive to influence policy.

Journalists or institutions that provide information on environmental issues. They possess a good knowledge of ecological issues and an average level of conviction. They play a key role in disseminating ecological information.

Primarily governmental or intergovernmental bodies that establish legislative or regulatory frameworks for environmental issues. They possess a very good understanding of ecological issues and have a high level of conviction.

Individuals or brands that focus a significant portion of their communication and marketing efforts on environmental issues. They have a moderate understanding of ecological issues and a moderate level of conviction.

Individuals or organizations dedicated to educating and raising awareness about environmental challenges among young people. They have a very good understanding of environmental issues and a high level of conviction.

Individuals or organizations dedicated to preserving wildlife. They possess extensive knowledge of issues related to saving species and demonstrate a very high level of conviction. They may also be involved with or support efforts to expose issues related to species extinction.

Individuals or organizations who are highly aware of climate change. They possess extensive knowledge of global warming issues and exhibit a very high level of conviction. They may also be involved with or support efforts to expose climate change-related issues.

Individuals or organizations dedicated to preserving plant life and biodiversity. They possess extensive knowledge of the issues related to protecting biodiversity and exhibit a very high level of conviction. They may be associated with efforts to highlight and address threats to biodiversity.

Individuals or organizations interested in the impact of fossil fuels and ground-based energies (such as biomass) on environmental challenges. They possess a high level of knowledge about geological issues and demonstrate a strong conviction. They may participate in debates about the role of fossil fuels in the ecological transition.

Individuals or organizations aware of the need to develop agricultural techniques that preserve the planet and address environmental challenges. They have a high level of knowledge about adapting agriculture and farming practices to protect the environment, and they exhibit strong conviction. They may be associated with agricultural whistleblowers in cases of flooding or when adapting farmland to environmental challenges.

Individuals or organisations who believe that renewable energies can be an interesting solution to ecological challenges. They have an moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals or organisations who believe that recycling is an interesting solution to ecological challenges. They have a moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals or organisations who believe that environmental changes have a long-term impact on our genetic heritage and may contribute to the development of as-yet-unknown diseases. They possess a high level of knowledge about ecological and health issues and have a high level of conviction. They may be associated with whistle-blowers in the medical-environmental field.

Individuals or organisations who believe that environmental changes have an immediate impact on our health. They possess a high level of knowledge about ecological and health issues and have a high level of conviction. They may be associated with whistle-blowers in the medico-environmental field.

Individuals or organisations who believe that changing our modes of transport is the main response to ecological challenges. They possess a moderate knowledge of environmental issues and level of conviction. They may be motivated by reasons beyond environmental issues alone.

Individuals or organisations who believe that the ecological transition requires a new organisation of work, the decarbonization of companies, changes in worker behavior and the adaptation of environmental skills within organisations. They have a moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals or organisations who believe that the ecological transition necessitates a technological revolution, climate engineering and environmentally friendly technologies. They have a good understanding of ecological issues and a moderate level of conviction, and they may be motivated by reasons other than environmental issues alone.

Individuals or organisations who believe that the ecological transition requires a transformation in our food consumption practices. They have a moderate knowledge of ecological issues and a low level of conviction, and they may be motivated by reasons beyond environmental issues alone.

Individuals or organisations who believe that the ecological transition requires a radical reform of our legislation and a new environmental legal framework to govern the City. They have a moderate knowledge of ecological issues and a low level of conviction,and may be motivated by reasons beyond environmental issues alone.

Parents who believe that it is their responsibility to ensure a better future for their children through ecological transition efforts. They have limited knowledge of ecological issues and a moderate level of conviction, and may be motivated by factors beyond environmental concerns alone.

Individuals or organisations who view environmental challenges as an opportunity to promote sustainable consumption and economic practices. They possess a strong understanding of ecological issues and a high level of conviction. Their motivation may include reasons beyond environmental concerns alone.

Individuals or organisations who view environmental challenges as an opportunity to promote ethical and fair economic and consumption practices that respect all those parties involved in the production/consumption chain. They have a good knowledge of ecological issues and a high level of conviction. Their motivation may extend beyond environmental concerns alone.

Individuals or organisations who view environmental challenges as an opportunity to transform production practices within the industrial and construction sectors. They have a good understanding of environmental issues and a moderate level of conviction. Their motivation may include factors beyond environmental concerns

Individuals or organisations who view environmental challenges as an opportunity to consume differently and to favor products with a low environmental impact. They have little limited knowledge of ecological issues and have a low level of conviction. Their motivation may extend beyond environmental concerns.

Individuals or organizations who view environmental challenges as an opportunity to invest differently, in particular by favoring investments that have a low impact on the environment or provide a response to ecological challenges. They have limited knowledge of environmental issues and a low level of conviction. They are motivated by reasons beyond environmental issues alone.

Individuals or organizations who view environmental change as inevitable and prefer to anticipate, prevent and adapt existing insurance and prevention methods.. They have good knowledge of environmental issues but a low level of conviction. They are motivated by reasons beyond environmental issues alone.

Individuals or organizations who view environmental challenges as a financial opportunities for business. They have a good knowledge of environmental issues but a very low level of conviction. They are motivated by reasons beyond environmental issues alone.

Individuals who prefer environmentally-friendly artistic creation or the use of recycled materials in art. They have little knowledge of ecological issues and have but a moderate level of conviction. Their motivation extends beyond environmental concerns.

Individuals who participate in leisure activities but mitigate their environmental impact through minimal actions, such as carbon offsetting or tree planting. They have limited knowledge of ecological issues and a low level of conviction. Their motivation is not driven primarily by environmental concerns.

Individuals who practize their sport with the environment in mind. They may be joggers who choose eco-friendly products or enjoy a morning jog in nature. They have limited knowledge of ecological issues and a low level of conviction, with their primary motivation being their sporting activities.

Individuals who try to make up for the environmental impact of their travel and vacations with small actions like planting trees or offsetting their carbon emissions. They don’t know much about ecological issues and aren’t very committed to environmental causes. Their main focus is on traveling and having fun, not on protecting the environment.

Individuals who engage with culture as a commitment to personal well-being. They seek validation from those around them to ensure they are making the right choices.

Individuals who engage with culture through the lens of history and classics. They are often nostalgic and cautious, trusting only what has withstood the test of time.

Individuals who engage with culture purely for enjoyment. For them, culture is just another activity to share with friends, and they typically prefer mainstream events.

Individuals who engage with culture as a fundamental part of their identity. They see culture as essential to their being and use it to explore the world, forming deep emotional connections. They are knowledgeable and enjoy learning about the behind-the-scenes aspects of culture.

Individuals who engage with culture to expand their horizons. They are naturally creative and enjoy activities that foster connections with others. Inclusivity is one of their greatest virtues.

Individuals who engage with culture to deepen their understanding of specific interests. They have a focused set of passions and prefer to follow their own unique path.

Individuals who engage with culture as an escape from their daily lives. They often feel time-constrained and prefer activities that are easy to schedule and serve multiple purposes at once.

Individuals who engage with culture in search of something out of the ordinary. They are ahead of the curve and love making new discoveries.