Mindset Glossary

Find out what's special about each segment.

Cรฉline from SOPRISM avatar
Written by Cรฉline from SOPRISM
Updated this week

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Family ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ

The Family Spirit (sentimental)

Individuals who give a lot of importance to their family, parenting and child development.

The Large Family (behavior)

Individuals who declare to be parent and are characterized by their substantial family size. They may have multiple children and extended family members residing with them. Large families may face distinct challenges, including managing childcare duties and securing affordable housing and transportation solutions.

The Single Parent (behavior)

Individuals who declare to be parent and who are raising a child or children on their own, often taking on both parental roles and responsibilities.


Income ๐Ÿ’ฐ

The HNWI

The acronym for " High Net Worth Individual," referring to people who possess substantial wealth, often ranking among the richest in the world.

The Upper Middle-Class

Socioeconomic group characterized by high income and advanced education, typically consisting of professionals and managers. They enjoy a high income and luxurious lifestyle, including quality leisure activities and goos, aiming for significant social and economic status improvements. This group values education, financial security, and aspires to improve their social and economic standing.

The Middle-Class

Socioeconomic group with moderate income and education, typically working in skilled trades or mid-level management. They lead a comfortable lifestyle focused on stability and quality of life, aspiring for upward mobility within the means.

The Low Middle-Class

Socioeconomic group situated above the poverty line but facing financial constraints and difficulties in meeting their needs. This group typically has lower levels of education and income compared to the middle class. The level of interest in leisure is very low for this socioeconomic group.


Consumer Experience ๐Ÿ›

The Collector

Individuals who enjoy collecting various items, such as stamps, coins or figurines. They revel in the thrill of the hunt and find satisfaction in completing their collections.

The Convenience Seekers

Individuals who prioritize convenience in their lives. They enjoy services and products that make their lives easier and more efficient.

The Delivery Frenzy

Individuals who love the convenience of having items delivered directly to their doorstep, whether it be food, groceries, or other products.

The Gadget Junky

Individuals who love gadgets, eagerly seeking out and acquiring new gadgets.

The Gift Lovers

Individuals who love buying and receiving gifts.

The Online Shoppers

Individuals who favor online shopping over stores, taking advantage of the convenience and variety offered by e-commerce platforms.

The Promo Hunters

Individuals who actively seek out discounts, coupons and other promotions to save money on their purchases.

The Purchase Intent

Likelihood or inclination of a consumer to buy a product or service.

The Conscious Consumer

Individuals who are committed to ethical and sustainable practices in their purchasing decisions, prioritizing fair trade principles. They worry about quality and safety of the things they purchase. They are label readers.


Influence ๐Ÿซต

The Brands Lovers

Individuals who are loyal to specific brands and enjoy purchasing and using products associated with those brands.

The Internet Celebrity Lovers

Fans of social media influencers and online celebrities. They follow their favorite influencers across various platforms and keep up with their lives through vlogs, posts and live streams.

The Newsaholics

Individuals who regularly consume a lot of news and current events, often staying up-to-date with the latest developments in politics, business and global affairs.

The Professional Content Creators

Individuals who produce content across various social media platforms. They may have expertise in storytelling, creative expression, video editing, writing and audience engagement.

The Social Media Addicts

Individuals who dedicate a lot of time to posting content and interacting with others on social media platforms.

The Opinion Elites

Influential individuals who hold significant sway in shaping public discourse and opinion. They are typically academics, journalists and professionals in communication.


Business ๐Ÿ’ผ

The Entrepreneur

Individuals who start and run their own business and are interested in business, entrepreneurship and the growth of their business. People who have often a status of CEO, managing partner.

The Investors

Individuals who are interested in investing their money in various financial instruments like stocks, mutual funds, and real estate. They are always looking for opportunities to grow their wealth and make smart investment decisions.

The New Business Enthusiasts

Individuals who are interested in entrepreneurship and startups, and may be involved in starting their own business or supporting others in their ventures.

The Property investors

Individuals who allocate their funds into real estate.

The Responsible Investors

Individuals who allocate their funds into real estate managed according to socially responsible principles, prioritizing sustainable and ethical practices to combine financial returns with a positive impact on society and the environment.

The Savers

Individuals who prioritize saving money and building wealth over spending on non-essential items. These consumers are often characterized by their frugality and may be motivated by long-term financial goals such as retirement, homeownership, or paying off debt.

The Traders

Individuals who engage in buying and selling securities or other financial instruments, often with the goal of making a profit.


Traveling & Mobility โœˆ๏ธ

The Active Mobility Conscious

Individuals who prioritize environmentally friendly modes of transportation, primarily using bicycles and walking to navigate their surroundings.

The Beach & Boats Lovers

Individuals who enjoy spending time at the beach and on boats. They love water, sun, and sand, and actively seek destinations with these features.

The Car Fanatics

Individuals who love cars and everything about them. They may collect cars, attend car shows, or simply enjoy driving and learning about cars.

The Commuters

Individuals who travel regularly, typically from their home to their workplace or school, often over a significant distance. Commuting usually involves travelling by some form of transportation, such as a car, bus, train, bicycle or walking.

The Destination Lovers

Individuals who love to travel and explore new places, cultures, and experiences.

The Explorers

Curious individuals who seek to learn about and experience new cultures, ideas, and environments, always on a quest for knowledge and understanding.

The Guesthouse Seekers

Individuals who seek out unique and charming guesthouses and bed-and-breakfasts for their vacations, rather than traditional hotels or resorts.

The Public Transport Devotees

Individuals who prefer to use public transportation, such as buses or trains, rather than driving a personal vehicle.

The Resort Relaxers

Individuals who enjoy taking vacations at resorts and hotels to relax, unwind and rejuvenate.


Technology ๐Ÿ“ก

The Geeks

Individuals who have a deep interest in technology, science fiction, comic books, and other โ€œgeekyโ€ pursuits.

The High-tech Innovation Lovers

Individuals who are fascinated by the latest advances in technology and enjoy learning about and trying out new gadgets and softwares.

The Immersive Tech Enthusiasts

Individuals who are interested in immersive technologies, such as virtual and augmented reality, and enjoy exploring and experiencing new digital environments.

The Programming Prodigies

Individuals who possess exceptional aptitude for computer programming and an important interest for machine learning and artificial intelligence.

The Technophilias

Individuals who are passionate about technology and enjoy exploring new gadgets, software and devices.

The Technophobes

Individuals who have a fear or aversion to technology, often preferring more traditional or analog methods of communication and daily life.


Gaming ๐Ÿ•น

The Gamblers

Individuals who enjoy taking risks and placing bets, whether in a casino, sports betting, national lottery, or other gambling activities.

The Retro Gamer

People who enjoy playing and collecting video games and consoles from older generations. Typically, retro gamers are interested in video games from the 1980s, 1990s, and early 2000s, but the definition can vary depending on personal preferences and nostalgia.

The Online Video Gamers

Individuals who enjoy playing video games, either alone or with others.

The Social Gamers

Gamers who love playing video games with their friends and use games to socialize. They tend to prefer co-op games and MMOs.

The Solo Gamers

Gamers who prefer to play video games on their own time. They usually stay clear of competitive gaming and co-op games.

The Casual Gamers

Gamers who play video games from time to time. Theyโ€™re not interested in competitive gaming.

The Hardcore Gamers

Gamers who play video games regularly. They have a good knowledge of the industry and tend to be competitive.

The Mobile Gamers

Gamers who prefer to play games on their phones.

The PC Gamers

Gamers who prefer to play games on their computer.

The Console Gamers

Gamers who prefer to play games on their console.

The E-sporters

Individuals who are passionate about competitive online gaming. They may even participate in tournaments and follow e-sport events.

The Game Development Aficionado

Individuals who like to play games, know the industry and are interested in game development.

Fashion & Beauty ๐Ÿ’„

The Beauty Squad

Individuals who are passionate about beauty and skincare. They enjoy trying out new products, keeping up with the latest trends and taking care of their appearance.

The Fashionistas

Individuals who have a keen interest in fashion and follow the latest trends, often expressing themselves through their clothing choices.

The Glamorous Runners

Individuals who love to run and also enjoy the beauty and fashion. People who give a lot of importance to style and excellent physical condition.

The Style and Imaginative Gurus

Individuals who are passionate about fashion design and aesthetics, often creating unique and imaginative styles or spaces.

The Hair Stylists

Coming soon

The Wellness Lovers

Individuals passionate about personal care and wellness experiences. They frequently indulge in spa treatments and seek relaxation in resorts, restaurants and hotels.


Sport ๐Ÿ’ช

The Active Sportives

Individual who are passionate about physical activities and sports. They enjoy exercising, playing sports, and pushing their limits.

The Sport Addicts

Individuals who are passionate about sports. They may enjoy watching life sports events, or following their favorite athletes or teams. The sport addicts are not necessary a sportive active. People do not have to play a sport to be a sport addict.

The Fitness Lovers

Coming soon

The Team Sporters

Coming soon

The Solo Sporters

Coming soon

The Passionate Supporters

Coming soon


Food ๐Ÿ”

The Fast Foodies

Individuals who love the convenience and taste of fast food and may indulge in it regularly.

The Flexitarians

Individuals who follow a mostly vegetarian or vegan diet, but can occasionally eat meat or animal products.

The Gourmets

Individuals who love to taste new dishes in restaurants, have a passion for food and enjoys trying new and exotic flavors and ingredients.

The Healthy Foodies

Individuals who love to eat healthy and may follow a specific diet such as organic food or natural food.

The Home Chefs

Individuals who love to cook and experiment with new recipes and ingredients in their kitchen.

The Traditional Foodies

Coming soon


Leisure & Entertainment ๐ŸŽช

The Amusement Parks Enthusiasts

Individuals who love amusement parks and all the exhilarating rides and attractions they offer. They enjoy the thrill and excitement of these parks and seek out new ones to visit.

The Book Buyers

Individuals who love reading and enjoy participating in book clubs, author signings, or book fairs. They purchase their books in bookstores and/or online.

The Celebration Devotees

Individuals who love celebrating special occasions (fatherโ€™s day, new year) and special events (wedding). They enjoy planning parties and living memorable experiences for themselves and others.

The Dance Fevers

Individuals who love dancing and enjoy participating in dance classes, performances, or competitions.

The Manga Lovers

Individuals who enjoy reading manga, which is a japanese comic book style that often features distinctive artwork and storytelling.

The Marathon Watchers

Individuals who enjoy watching series, movies, and episodes in their free time.

The Meditation Lovers: Individuals who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

The Meditation Lovers

Individuals who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

The Music Festival Lovers

Individuals who enjoy attending music festivals, which are events that typically feature multiple performers and genres of music.

The Music Lovers

Individuals who have a passion for music and enjoy listening to a variety of genres and styles.

The Nightlife Dreamers

Individuals who enjoy the nightlife scene, including bars, clubs and other entertainment venues.

The Streamers

Individuals who enjoy streaming or watching online content, such as movies, TV shows or video games.

The Superhero Lovers

Individuals who enjoy reading comic books, watching superhero movies or TV shows, and collecting superhero memorabilia.

The Cinephiles

Individuals who love movies and cinema. They enjoy watching movies, analyzing them and discussing them with others.

The Paranormal Hunter

Individuals who have a strong interest in ghost stories, supernatural phenomena, and paranormal experiences. These individuals are avid enthusiasts of the paranormal genre.

The Scientist

Individuals deeply interested in scientific fields such as physics, math, biology and chemistry. They value data analysis, research and science journals.

The Social Scholar

Individuals who show an interest in fields like social sciences, psychology and sociology. They engage with humanities, philosophy, political science and anthropology and take a keen interest in the works of philosophers, scientific journals and research.


Music ๐ŸŽถ

The Classic Music Listener

Individuals who enjoy classical music and classical music artists like Chopin, Mozart, etc.
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The Country Music Listener

Individuals who enjoy country music, country subgenres and country artists like Kane Brown, Jake Owen, etc.

The Jazz & Blues Music Listener

Individuals who enjoy Jazz & Blues music, subgenres and artists like Kamasi Washington, Wynton Marsalis, etc.

The K-Pop Culture Lover

Individuals who enjoy K-pop music, K-pop artists like BTS, Red Velvet as well as Korean culture like korean language and korean dramas.

The Metal Music Listener

Individuals who enjoy Metal music, subgenres and metal artists like Iron Maiden, Death Punch, etc.

The Pop Music Listener

Individuals who enjoy pop music, subgenres and pop artists like Taylor Swift, Ariana Grande, etc.

The Rap Music Listener

Individuals who enjoy rap, its subgenres and rappers like Kanye West, Kendrick Lamar, etc.

The Reggae & Reggaeton Music Listener

Individuals who enjoy reggae music, subgenres and reggae artists like Bad Bunny, Bob Marley, etc.

The Rock Music Listener

Individuals who enjoy rock music, subgenres and rock artists like Linkin Park, The Beatles, etc.

The Soundtrack Music Listener

Individuals who enjoy OSTs be it from movies, series, animes or games and famous soundtrack composers like Hans Zimmer, Danny Elfman, etc.

The Techno & EDM Music Listener

Individuals who enjoy Techno music, subgenres and EDM artists like Calvin Harris, Armin van Buuren, etc.


Home ๐Ÿก

The Pets Lovers

Individuals who love animals and may own one or more pets, often treating them as members of their family.

The DIY Dreamers

Individuals who enjoy the process of creating or fixing things themselves, whether itโ€™s home improvement projects, crafting or other DIY endeavours.

The Interior Inspiration Seekers

Individuals who are interested in home decor and design. They are always looking for inspiration and ideas to decorate their homes and make them more stylish and comfortable.

The First Time Buyers

Individuals entering the real estate market for the first time with the intention of purchasing their initial residential property.


The Gardener

Individuals who have a passion for gardening and cultivating gardens. They enjoy growing flowers, plants, vegetables and fruits for both aesthetic pleasure and practical benefits.

The Flea Market Bargainer

Coming soon

The Remote Worker

Coming soon

The House Buyer

Coming soon


Health๐Ÿฉบ

The Health Conscious

Individuals who prioritize their health and well-being, healthcare and have a high interest in medicine or healthy issues.

The E-Smokers

Individuals who choose electronic cigarettes as an alternative to traditional tobacco smoking.

The Smokers

Individuals who regularly consume tobacco and smoke cigarettes.

The Addicts

Coming soon

The Health Professionals

Coming soon


Culture ๐Ÿ–ผ

The Believers

Individuals who have strong religious or spiritual beliefs. They may attend religious services regularly, pray, or engage in spiritual practices.

The Dandies

Individuals who value education, learning, elegance, sophistication, and style. They may have a keen interest in fashion, design, grooming, wine and etiquette. Theyโ€™re highly cultured.

The Historians

Individuals who are passionate about history and enjoy learning and exploring the past through cultures, tradition or folklore.

The Multicultural Mixdown Lovers

Individuals who are open to different culture, through music, food, language or other forms of cultural expression.

The Middle Eastern Culture Lover

Individuals who have an interest for middle eastern culture such as middle eastern food, music, language,... Countries included are Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, United Arab Emirates and Yemen.

The African Culture Lover

Individuals who have an interest for African culture such as African food, music, language,... Countries included are Algeria, Angola, Benin, Botswana, Burkina Faso, Cape Verde, Cameroon, Central African Republic, Chad, Democratic Republic of the Congo, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Ivory Coast, Kenya, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Tanzania, The Gambia, Togo, Uganda, Zambia, Zimbabwe.

The Oceanian Culture Lover

Individuals who have an interest for oceanian culture such as oceanian food, music, language,... Countries included are Australia, Fiji, New Zealand, Papua New Guinea, Samoa, Tonga and Vanuatu.

The North American Culture Lover

Individuals who have an interest for north american culture such as north american food, music, language,... Countries included are The United States and Canada.

The Latino Culture Lover

Individuals who have an interest for latin culture such as latin food, music, language,... Countries included are Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Guyana, Mexico, Panama, Peru, Suriname and Venezuela.

The South Asian Culture Lover

Individuals who have an interest for South Asian culture such as South Asian food, music, language,... Countries included are Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.

The East Asian Culture Lover

Individuals who have an interest for East Asian culture such as East Asian food, music, language,... Countries included are China, Hong Kong, Japan, Macau, South Korea and Taiwan.

The South East Asian Culture Lover

Individuals who have an interest for oceanian culture such as oceanian food, music, language,... Countries included are Cambodia, Laos, Malaysia, Myanmar, Philippines, Thailand and Vietnam.

The African American Culture Lover

Individuals who have an interest in African American culture such as African American celebrities, African American cuisine and cities & countries well-known for their influence on African American culture.


Art & Design ๐ŸŽจ

The Art Collectors

Individuals who appreciate art and enjoy collecting art pieces. They enjoy visiting art museums and galleries and they may even invest in art pieces as a form of investment.

The Minimalists

Individuals who live a simple and uncluttered lifestyle, often focusing on essentials and minimising possessions.

The Visual Art Lovers

Individuals who appreciate and enjoy various forms of visual arts, such as painting, sculpture, or photography.


Sustainability ๐ŸŒฑ

The Environmentalists

Individuals who are deeply concerned about the health and well-being of the planet, the nature and takes action to reduce their environmental impact and promote sustainability.

The Global Warming Conscious

Individuals who are aware of the threat of global warming and climate change and takes action to reduce their carbon footprint and promote sustainability.

The Renewable Energy Enthusiasts

Individuals who are passionate about reducing reliance on fossil fuels and increasing the use of renewable energy sources, such as solar or wind power.

The Waste Sorters

Individuals who take steps to reduce waste and increase recycling, such as separating recyclables from trash and composting organic materials.

The Environmentally Indifferent

Individuals who are indifferent to ecology and ecological topics.


State & Society ๐Ÿ“œ

The Altruistic squad

Individuals who are committed to making a positive impact in their community or the world through charitable actions, volunteer work, or activism.

The Animal Right Activists

Individuals who are passionate about animal welfare and rights. They advocate for animal rights and work to protect and promote the wellbeing of animals.

The Budget Policy Objectors

Individuals who object to or criticise the budget policy of a government or other public entity. People who engage in this type of activity may have different motivations and may come from different backgrounds, such as economists, policy analysts, activists or concerned citizens.

The Conspiracy Theorists

Individuals who actively engage in speculating and promoting alternative narratives for significant events and phenomenon. They often distrust official explanations provided by mainstream media.

The Ethical Addicts

Individuals who are committed to making ethical choices in their consumption habits, whether itโ€™s buying fair-trade products, supporting eco-friendly brands, or reducing their carbon footprint. They have a high interest in humanity and people.

The Institutionalists

Individuals who value traditional institutions, governmental institutions and law.

The Legalists

Individuals who place a high value on following rules and laws, often believing in strict adherence to regulations and guidelines.

The Localists

Individuals who are committed to supporting local businesses, news, history and communities, often choosing to buy locally-made products, eat a local restaurants, and participate in local events. They refuse to use international freight transporter when choosing products.

The Philanthropist Donors

Individuals who donate money or resources to support charitable causes and make a positive impact in their community or the world.

The Rurals

Individuals who are located outside of urban areas and cities and are typically associated with agriculture and farming activities. Rural areas are characterised by low population density, a high percentage of land used for agriculture. They contribute to the countryโ€™s cultural heritage.

The Security Addicts

Individuals who are concerned about national or personal security and take steps to protect themselves and their possessions, such as using security systems or carrying self-defense tools.

The Tax Specialists

Individuals knowledgeable in tax laws and regulations, managing their taxes effectively.

The Volunteer Activists

Individuals who dedicate their time and effort to volunteer work, often supporting social or environmental causes.

The LGBTQ+ Friendly

Individuals who are supportive of the LGBTQ+ community and their rights. They believe in equality and inclusivity and are always looking for ways to support and promote diversity.

The Survivalist

Coming soon

The Urban

Coming soon


Personality Traits ๐Ÿง 

The Achievers

Individuals who strive for excellence in everything they do, aiming for success in their careers, hobbies, and personal development.

The Adrenaline Lovers

Individuals who seek excitement and adventure in their lives. They enjoy extreme sports, risky activities, and pushing themselves to their limits.

The Adventure Lovers

Individuals who are always looking for new and exciting experiences. They enjoy exploring new places, trying new things, and taking risks.

The Ambitionists

Individuals who are highly motivated and driven to succeed. They are ambitious in their careers and strive for success in all areas of their lives.

The Control Freaks

Individuals who like to be in control of their lives and their surroundings. They may have specific routines, give a lot of important to the rules, quality and insurance.

The Epicureans

Individuals who are interested in and enjoy the finer things in life. Pleasure and happiness are the ultimate goals of life. They appreciate travel, well-being, quality of life, holidays, good relationships and always respecting nature.

The Free Thinkers

Individuals who value independent thought, critical thinking and open-mindedness. Free thinkers are often interested in exploring new ideas. They may be sceptical of received wisdom and dogmatic thinking.

The Individualists

Individuals who value their independence and uniqueness. They prefer not to engage in relationships.

The Laughter Addicts

Individuals who love to laugh and have a good sense of humor. They enjoy watching comedy movies, TV shows, and stand-up comedy

The Modern Achievers

Trend-savvy individuals who value luxury and innovation across various aspects of their lives. They are trendsetters and early tech adopters who enjoy high-end fashion and luxuries. They attach great importance to their appearance and share their lives with others.

The Modernists

Individuals motivated by social causes, possessing a strong sense of self-confidence and self-awareness. They embrace progressive ideologies and have a forward-thinking mindset.

The Non-Conformists

Individuals who do not conform to societal norms or expectations, often choosing to express themselves in unique or unconventional ways.

The Old-School Enthusiasts

Individuals who are nostalgic for things from the past, such as vintage clothing, music or technology.

The Order-Keepers

Individuals who maintain structure, discipline and adherence to rules within an environment or group.

The Peace-Seekers

Individuals who are focused on fostering positive relationships and resolving conflicts.

The Pleasure-Seekers

Individuals driven by the pursuit of enjoyment and gratification in life. They prioritize experiences and activities that provides them with fulfillment.

The Post-Modernists

Individuals who are forward thinking and with a keen interest in the future. They embrace change and believe Science and Technology can be the solution to contemporary challenges.

The Self-Assured Enthusiasts

Individuals who are confident and self-assured, placing high value on their image and physical appearance. They tend to follow trends and enjoy comparing themselves to others, often as a way of gaining social validation. This group takes great care of themselves and places significant importance on being attractive and charming, using their charisma and confidence to influence and captivate those around them.

The Social Butterflies

Individuals who enjoy socialising and meeting new people, often attending parties, events or gatherings.

The Spirituality Seekers

Individuals who are interested in exploring and developing their spirituality, often through practices such as philosophy, astrology, meditation, reiki or yoga.

The Tradition Keepers

Individuals who value heritage and customs over modern innovations and technological advancements.

The Visionaries

Individuals who think ahead, who invent the future based on tomorrow's technologies and who share high collective values.

The Youthful Yolos

Individuals who embrace a youthful and adventurous spirit, often taking risks and trying new experiences.

The Careerists

Individuals who are highly focused on their careers and work hard to advance professionally.


Politics ๐Ÿ‘”

The Political Decision-Makers

The political decision-maker is a political figure involved in various political functions at the national, regional, or local level, responsible for the formulation, proposition, and implementation of public policies and laws.

The EU Political Decision-Makers

The EU political decision-maker is a political figure within the European Union, involved in decision-making and legislative processes at a supranational level, participating in the development of policies and regulations affecting member states.

The Voters

The voter is a citizen with the right to vote in political elections, enabling the selection of representatives at the local, regional, national, or supranational level.

The Conservative Voters

The conservative voter is an elector who favors traditional values and is inclined to support policies aimed at preserving the existing social and economic order.

The Progressive Voters

The progressive voter is an elector who supports social and economic reforms aimed at promoting equity and innovation, often favoring policies of change and societal improvement.

The Green Voters

The green voter is an elector who prioritizes environmental issues, supporting policies and candidates that promote sustainability, environmental protection, and climate action.

The Right Wing Voters

The right-wing voter is an elector who supports conservative or liberal political ideas in terms of economy and society, often favoring free enterprise, the reduction of government intervention, and traditional values.

The Left Wing Voters

The left-wing voter is an elector who favors progressive or socialist political ideas, supporting wealth redistribution, state intervention in the economy, and social equality.

The EU Elections Voters

The EU Elections voter is a citizen of the European Union who participates in voting during the European elections, contributing to the election of representatives to the European Parliament.

The Local Elections Voters

The local Elections voter is a citizen of a city or a county who participates in voting during the local elections, contributing to the election of representatives to the city council.

The National Elections Voters

The National Elections voter is a citizen of a country who participates in voting during the National elections, contributing to the election of representatives to a country.

The Uninformed Voters

The uninformed voter is an elector who participates in elections without a deep knowledge of the candidates, political parties, or current political issues.

The Informed Voters

The informed voter is an elector who participates in elections with a detailed understanding of the candidates, political parties, and political issues, making voting decisions based on an informed and critical analysis.

The Political Enthusiasts

The political enthusiast is an individual who possesses a keen interest in political affairs, policies, and the mechanisms of governance at local, national, or international levels.



Activist Mindsets ๐Ÿ”’

Non-Activists

People or organisations who are not involved in social issues and who do not get involved in social and active life to defend a cause.

Undecided Sympathisers

People or organisations who are involved in social issues, who are not all information to act but who do not get involved in social and active life to defend a cause.

Informed Sympathisers

People or organisations who are involved in social issues, who are all information to act but who do not get involved in social and active life to defend a cause.

Donor/Philanthropist Activists

People or organisations who are involved in social issues, who are donors and who get involved in social and active life to defend a cause.

Volunteer Activists

People or organisations who are involved in social issues and who get involved in social and active life to defend a cause on the ground and in associations..

Political Committed Activists

People or organisations who are involved in social issues, who are politically active and who get involved in social and active life to defend a cause.

Radical Activists

People or organisations who are involved in social issues, who get involved in social and active life to defend a cause and who are prepared to take radical action on the ground.


Ecological Influence ๐Ÿ”’

Professional Ecologists

People or organisations working in environmental NGOs. They have a high level of knowledge of ecological issues and a high level of conviction. They may be associated with environmental whistleblowers.

Ecological Activists

People or institutions taking part in all environmental events and are prepared to take action (sometimes hard action) on the ground. They have a good knowledge of ecological issues and a very high level of conviction.

Ecological Scientists

People or institutions working on ecological issues, mainly at universities or in environments where environmental science is central. They have an excellent knowledge of ecological issues and a high level of conviction. They can be associated with scientific whistleblowers.

Ecological Politicians

People being political activists or working in the political arena. They have a good knowledge of ecological issues and a high level of conviction. They take part in political debates on ecological issues and try to influence them.

The Ecological Mass Media

Journalists or institutions providing information on environmental issues. They have a good knowledge of ecological issues and an average level of conviction. They help to spread ecological information

Ecological Institution

Mainly governmental or intergovernmental institutions setting the legislative or regulatory framework for environmental issues. They have a very good knowledge of ecological issues and a high level of conviction.

Ecological Marketer

Individuals or brands who have focused a large part of their communication and marketing activities on environmental issues. They have a moderate knowledge of ecological issues and a moderate level of conviction.

Educational Ecologist

People or organisations focusing on education to influence and raise awareness of environmental challenges among young people. They have a very good knowledge of environmental issues and a high level of conviction.


Earth Ecology ๐Ÿ”’

Fauna Ecologists

People or organisations working to preserve wildlife. They have a high level of knowledge of the issues involved in saving species and a very high level of conviction. They may be associated with extinction of species whistleblowers.

Climate Change Ecologists

People or organisations being aware of climate change. They have a high level of knowledge of the issues surrounding global warming and a very high level of conviction. They may be associated with climate change whistleblowers.

Flora Ecologists

People or organisations working to preserve fauna and biodiversity. They have a high level of knowledge of the issues involved in protecting biodiversity and a very high level of conviction. They can be associated with extinction of biodiversity whistleblowers

Geological Ecologists

People or organisations being interested in the impact of fossil fuels and ground-based energies (such as biomass) in responding to environmental challenges. They have a high level of knowledge of geological issues and a high level of conviction. They can take part in debates on the future of fossil fuels in the ecological transition.

Agricultural Ecologists

People or organisations being aware of the need to develop agricultural techniques to preserve the planet and respond to environmental challenges. They have a high level of knowledge of the issues involved in adapting agriculture and farming practices to protect the planet, and a high level of conviction. They can be associated with agricultural whistleblowers in the event of flooding or the adaptation of farmland to environmental challenges.


Human Ecology ๐Ÿ”’

Renewable Ecologists

People or organisations who believe that renewable energies can be an interesting solution to ecological challenges. They have an moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Recycling Ecologists

People or organisations who believe that recycling is an interesting solution to ecological challenges. They have a moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Biological Ecologists

People or organisations who believe that environmental changes have a long-term impact on our genetic heritage and on the development of as yet unknown diseases. They have a high level of knowledge of ecological and health issues and a high level of conviction. They may be associated with whistle-blowers in the medical-environmental field.

Health Ecologists

People or organisations who believe that environmental changes have an immediate impact on our health. They have a high level of knowledge of ecological and health issues and a high level of conviction. They may be associated with whistle-blowers in the medico-environmental field.

Transport Ecologists

People or organisations who believe that changing our modes of transport is the main response to ecological challenges. They have a moderate knowledge of environmental issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Human Resources Ecologists

People or organisations who believe that the ecological transition requires a new organisation of work, the decarbonization of companies, changes in worker behavior and the adaptation of environmental skills within organisations. They have a moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Tech Ecologists

Individuals or organisations who believe that the ecological transition requires a technological revolution, climate engineering and environmentally friendly technologies. They have a good knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Food Ecologists

People or organisations who believe that the ecological transition requires a revolution in the way we consume food. They have a moderate knowledge of ecological issues and a low level of conviction. They may be motivated by reasons other than environmental issues alone.

Legal Ecologists

People or organisations who believe that the ecological transition requires a radical reform of our legislation and a new environmental legal framework to govern the City. They have a moderate knowledge of ecological issues and a low level of conviction. They may be motivated by reasons other than environmental issues alone.

Ecologist Parents

Parents who consider that the ecological transition is their responsibility as parents to ensure a better future for their children. They have little knowledge of ecological issues and have a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.


Economic Ecology ๐Ÿ”’

Sustainable Ecologists

People or organisations who see environmental challenges as an opportunity to change our behavior and move towards sustainable consumption and economics. They have a good knowledge of ecological issues and a high level of conviction. They are motivated by reasons other than environmental issues alone.

Ethical & Fair Trade Ecologists

People or organisations who see environmental challenges as an opportunity to change our behavior and move towards ethical and fair economic and consumption practices that respect all those involved in the production/consumption chain. They have a good knowledge of ecological issues and a high level of conviction. They are motivated by reasons other than environmental issues alone.

Industrial & Construction Ecologists

People or organisations who see environmental challenges as an opportunity to change our production behavior in industry and the construction sector. They have a good knowledge of environmental issues and a moderate level of conviction. They are motivated by reasons other than environmental issues alone.

Consumer Ecologists

People or organisations who see environmental challenges as an opportunity to consume differently and to favor products that have a low impact on the environment. They have little knowledge of ecological issues and have a low level of conviction. They are motivated by reasons other than environmental issues alone.

Ecological Investors

People or organisations who see environmental challenges as an opportunity to invest differently, in particular by favouring investments that have a low impact on the environment or provide a response to ecological challenges. They have little knowledge of environmental issues and have a low level of conviction. They are motivated by reasons other than environmental issues alone.

Ecological Insurers

People or organisations who see environmental change as inevitable and prefer to anticipate, prevent and adapt existing insurance and prevention methods now. They have good knowledge of environmental issues and a low level of conviction. They are motivated by reasons other than environmental issues alone.

Business Ecologists

People or organisations who see environmental challenges as a financial opportunity to do business. They have a good knowledge of environmental issues and a very low level of conviction. They are motivated by reasons other than environmental issues alone.


Leisure Ecology ๐Ÿ”’

Artistic Ecologists

People or organisations who favor environmentally-friendly artistic creation or the purchase of art on recycled materials. They have little knowledge of ecological issues and have a moderate level of conviction. They are not only motivated by environmental issues.

Leisure Ecologists

People or organisations who compensate for their leisure activities with low added-value ecological actions, such as carbon offsetting or tree planting. They have little knowledge of ecological issues and a low level of conviction. They are not motivated by environmental issues.

Sportive Ecologists

People or organisations who practice their sport with the environment in mind. They may be joggers who prefer environmentally-friendly products or who enjoy a morning jog in nature. They have little knowledge of ecological issues and have a low level of conviction. They are motivated by their sporting activities above all else.

Travelling Ecologists

People or organisations who compensate for their air travel, holidays or tourist entertainment with low added-value ecological actions, such as carbon offsetting or planting a tree. They have little knowledge of ecological issues and have a very low level of conviction. They are not motivated by environmental issues.

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