Persona Glossary

Find out what's special about each segment.

CΓ©line from SOPRISM avatar
Written by CΓ©line from SOPRISM
Updated over a week ago

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The Active Sportive πŸ’ͺ

People who are passionate about physical activities and sports. They enjoy staying active, playing sports, and pushing their limits through exercise.

The Adrenaline Lover

People who seek excitement and adventure in their lives. They enjoy extreme sports, risky activities, and pushing themselves to their limits.

The Adventure Lover

People who are always looking for new and exciting experiences. They enjoy exploring new places, trying new things, and taking risks.

The Altruistic Squad

People who are committed to making a positive impact in their community or the world through charitable actions, volunteer work, or activism

The Ambitionist

People who are highly motivated and driven to succeed. They are ambitious in their careers and strive for success in all areas of their lives.

The Amusement Parks Enthusiast

People who love amusement parks and all the fun rides and attractions they offer. They enjoy the thrill and excitement of these parks and seek out new ones to visit.

The Animal Rights Activist

People who are passionate about animal welfare and rights. They advocate for animal rights and work to protect and promote the wellbeing of animals.

The Art Collector

People who appreciate art and enjoy collecting art pieces. They enjoy visiting art museums and galleries, and they may even invest in art pieces as a form of investment.

The Beach & Boats Lover

People who love spending time at the beach and on boats. They enjoy the water, sun, and sand, and they seek out destinations with these features.

The Beauty Squad πŸ’„

People who are passionate about beauty and skincare. They enjoy trying out new products, keeping up with the latest trends, and taking care of their appearance

The Believer

People who have strong religious or spiritual beliefs. They may attend religious services regularly, pray, or engage in spiritual practices.

The Brands Lover

People who are loyal to certain brands and enjoy purchasing and using products from those brands.

The Budget Policy Objector

People who object to or criticise the budget policy of a government or other public entity. People who engage in this type of activity may have different motivations and may come from different backgrounds, such as economists, policy analysts, activists, or concerned citizens

The Car Fanatic

People who love cars and everything about them. They may collect cars, attend car shows, or simply enjoy driving and learning about cars.

The Careerist

People who are highly focused on their careers and work hard to advance professionally.

The Celebration Devotee

People who love celebrating special occasions (father’s day, New Year) and special events (wedding). They enjoy planning parties and living memorable experiences for themselves and others.

The Cinephile 🎬

People who love movies and cinema. They enjoy watching movies, analyzing them, and discussing them with others.

The Collector

People who enjoy collecting various items, such as stamps, coins, or figurines. They may enjoy the thrill of the hunt and the satisfaction of completing a collection.

The Control Freak

People who like to be in control of their lives and their surroundings. They may have specific routines, give a lot of important to the rules, quality and insurance. They may struggle when things don't go according to plan.

The Commuter

People who travel regularly, typically from their home to their workplace or school, often over a significant distance. Commuting usually involves travelling by some form of transportation, such as a car, bus, train, bicycle, or walking.

The Convenience Seeker

People who prioritize convenience in their lives. They enjoy services and products that make their lives easier and more efficient.

The Dance Fever

People who love dancing and enjoy participating in dance classes, performances, or competitions.

The Dandy

People who value education, learning, elegance, sophistication, and style. They may have a keen interest in fashion, design, grooming, wine and etiquette. The dandy is highly cultured.

The Delivery Frenzy

People who love the convenience of having things delivered to their doorstep, whether it's food, groceries, or other products.

The Destination Lover

People who love to travel and explore new places, cultures, and experiences. These individuals often have a strong passion for discovering new destinations and may spend a significant amount of time and money planning and taking trips to various locations around the world.

The DIY Dreamer

People who enjoy the process of creating or fixing things themselves, whether it's home improvement projects, crafting, or other DIY endeavors.

The E-sporter

People who are passionate about competitive online gaming, may even participate in tournaments and follow e-sport events.

The Entrepreneur

People who start and run their own business and are interested in business, entrepreneurship and the growth of their business. People who have often a status of CEO, managing partner.

The Environmentalist

People who are deeply concerned about the health and well-being of the planet, the nature and takes action to reduce their environmental impact and promote sustainability.

The Epicurean

People who are interested in and enjoy the finer things in life. Pleasure and happiness are the ultimate goals of life. They appreciate travel, well-being, quality of life, holidays, good relationships and always respecting nature.

The Ethical Addict

People who are committed to making ethical choices in their consumption habits, whether it's buying fair-trade products, supporting eco-friendly brands, or reducing their carbon footprint. People who are a high interest for the humanity and people.

The Fashionista

People who have a keen interest in fashion and follow the latest trends, often expressing themselves through their clothing choices.

The Fast Foodie πŸ”

People who love the convenience and taste of fast food, and may indulge in it regularly.

The Flexitarian

People who follow a mostly vegetarian or vegan diet, but can occasionally eats meat or animal products.

The Free Thinker

People who value independent thought, critical thinking, and open-mindedness. Free thinkers are often interested in exploring new ideas. They may be skeptical of received wisdom and dogmatic thinking.

The Gambler

People who enjoy taking risks and placing bets, whether it's in a casino, sports betting, national lottery or other gambling activities.

The Gamer

People who enjoy playing video games, either alone or with others.

The Geek

People who have a deep interest in technology, science fiction, comic books, or other "geeky" pursuits.

The Gift & Gadget Junkie

People who love buying and receiving gifts, and has a particular interest in gadgets and toys.

The Glamour Runner

People who love to run and also enjoy the beauty and fashion. People who give a lot of importance to the style and the excellent physical condition.

The Global Warming Conscious 🌎

People who are aware of the threat of global warming and climate change, and takes action to reduce their carbon footprint and promote sustainability.

The Gourmet

People who love to taste new dishes in restaurants, have a passion for food and enjoys trying new and exotic flavors and ingredients.

The Guesthouse Seeker

People who seek out unique and charming guesthouses and bed-and-breakfasts for their vacations, rather than traditional hotels or resorts.

The Health conscious

People who prioritize their health and well-being, healthcare and have a high interest in medicine or healthy issues.

The Healthy Foodie

People who love to eat healthy and may follow a specific diet, such as organic food or natural food.

The High-tech Innovation Lover

People who are fascinated by the latest advances in technology, and enjoy learning about and trying out new gadgets and software.

The Historian

People who are passionate about history, and enjoy learning and exploring the past through cultures, tradition or folklore.


HNWI = High net-worth individuals

People who have a high level of wealth and financial resources.

The Home Chef 🍝

People who love to cook and experiment with new recipes and ingredients in their own kitchen.

The Immersive Tech Enthusiast

People who are interested in immersive technologies, such as virtual and augmented reality, and enjoys exploring and experiencing new digital environments.

The Individualist

People who value their independence and uniqueness. People who don’t like the relationship.

The Institutionalist

People who value traditional institutions, governmental institutions and law.

The Interior Inspiration Seeker

People who are interested in home decor and design. They are always looking for inspiration and ideas to decorate their homes and make them more stylish and comfortable.

The Internet Celebrity Lover

People who are fans of social media influencers and online celebrities. They follow their favorite influencers on various social media platforms and keep up with their lives through vlogs, posts, and live streams.

The Investor

People who are interested in investing their money in various financial instruments like stocks, mutual funds, and real estate. They are always looking for opportunities to grow their wealth and make smart investment decisions.

The K-pop Culture Lover

People who are fans of Korean pop culture, including music, TV shows, and movies. They follow their favorite K-pop idols and are always up-to-date with the latest trends and releases.

The Large Family

People who are characterized by their large family size. They may have multiple children and extended family members living with them. Large families may face unique challenges, such as managing childcare responsibilities and finding affordable housing and transportation options.

The Laughter Addict

People who love to laugh and have a good sense of humor. They enjoy watching comedy movies, TV shows, and stand-up comedy performances and are always looking for something new and funny to watch.

The Legalist

People who place a high value on following rules and laws, often believing in strict adherence to regulations and guidelines.

The LGBTQ+ Friendly 🌈

People who are supportive of the LGBTQ+ community and their rights. They believe in equality and inclusivity and are always looking for ways to support and promote diversity.

The Localist

People who are committed to supporting local businesses, news, history and communities, often choosing to buy locally-made products, eat at local restaurants, and participate in local events. People who refuse to use international freight transporter in the choose of products.

The Low-middle Class

Socioeconomic group that is above the poverty line but still faces financial constraints and struggles to make ends meet. This group typically has lower levels of education and income than the middle class. The level of interest in leisure is very low for this socioeconomic group.

The Low-carbon Transportation Enthusiast

People who passionate about reducing their carbon footprint by using low-carbon modes of transportation, such as biking, walking, electric bicycle, or using public transit.

The Manga Lover

People who enjoy reading manga, which is a Japanese comic book style that often features distinctive artwork and storytelling.

The Marathon Watcher πŸ“Ί

People who enjoy watching many series, movies and episodes in their free time.

The Meditation Lover

People who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

The Middle Class

Socioeconomic group that typically has moderate to high levels of income and education, and often includes professionals and managers. Group that has a comfortable income to enjoy their free time, leisure time and consume the most.

The Minimalist

People who live a simple and uncluttered lifestyle, often focusing on essentials and minimising possessions.

The Multicultural Mixdown Lover

People who are open to different cultures, through music, food, language, or other forms of cultural expression.

The Music Festival Lover

People who enjoy attending music festivals, which are events that typically feature multiple performers and genres of music.

The Music Lover 🎢

People who have a passion for music and enjoy listening to a variety of genres and styles.

The New Business Enthusiast

People who are interested in entrepreneurship and startups, and may be involved in starting their own business or supporting others in their ventures.

The Newsaholic

People who consume a lot of news and current events, often staying up-to-date with the latest developments in politics, business, and world events.

The Nightlife Dreamer

People who enjoy the nightlife scene, including bars, clubs, and other entertainment venues.

The Non-Conformist

People who do not conform to societal norms or expectations, often choosing to express themselves in unique or unconventional ways.

The Old-school Enthusiast

People who have a nostalgia for things from the past, such as vintage clothing, music, or technology.

The Online Shopper

People who prefer to shop online rather than in physical stores, often taking advantage of the convenience and variety offered by e-commerce platforms.

The Parent/Family Enthusiast

People who give a lot of importance to the family, parenting and child development.

The Pets lover 😻

People who love animals and may own one or more pets, often treating them as members of their family.

The Philanthropist

People who donate money or resources to support charitable causes and make a positive impact in their community or the world.

The Political Enthusiast

People who are interested in politics and may be involved in activism, advocacy, or campaigning for a particular cause or candidate.

The Programming Prodigy

People who possess exceptional aptitude for computer programming and a very important interest for machine learning and Artificial intelligence.

The Progressivist

People who support progressive social and political values, such as equality, diversity, and justice.

The Promo Hunter

People who actively seek out discounts, coupons, and other promotions to save money on their purchases.

The Public Transport Devotee

People who prefer to use public transportation, such as buses or trains, rather than driving a personal vehicle.

The Renewable Energy enthusiast

People who are passionate about reducing reliance on fossil fuels and increasing the use of renewable energy sources, such as solar or wind power.

The Resorts Relaxer

People who enjoy taking vacations at resorts and hotels to relax, unwind, and rejuvenate.

The Responsible Investor

People who invest their money in socially responsible companies or funds, with a focus on sustainable and ethical practices.

The Retro Gamer πŸ•Ή

People who enjoy playing and collecting video games and consoles from older generations. Typically, retro gamers are interested in video games from the 1980s, 1990s, and early 2000s, but the definition can vary depending on personal preferences and nostalgia.

The Rural

People who are located outside of urban areas and cities, and are typically associated with agriculture and farming activities. Rural areas are characterised by low population density, a high percentage of land used for agriculture. People who contribute to the country's cultural heritage.

The Saver

People who prioritise saving money and building wealth over spending on non-essential items. These consumers are often characterised by their frugality and may be motivated by long-term financial goals such as retirement, homeownership, or paying off debt.

The Security Addict

People who are concerned about national or personal security and takes steps to protect themselves and their possessions, such as using security systems or carrying self-defense tools.

The Single Parent

People who are raising a child or children on their own, often taking on both parental roles and responsibilities.

The Social Butterfly πŸ¦‹

People who enjoy socializing and meeting new people, often attending parties, events, or gatherings.

The Social Media Addict

People who spend a lot of time on social media platforms, often posting and engaging with others on a regular basis.

The Spirituality Seeker

People who are interested in exploring and developing their spirituality, often through practices such as philosophy, astrology, meditation, reiki or yoga.

The Streamer

People who enjoy streaming or watching online content, such as movies, TV shows, or video games.

The Sport Addict

People who are passionate about sports. They may enjoy watching live sports events, or following their favorite athletes or teams. The sport addicts are not necessary a sportive active. People do not have to play a sport to be a sport addict.

The Style & Imaginative Guru

People who are passionate about fashion, design, and aesthetics, often creating unique and imaginative styles or spaces.

The Superhero Lover

People who enjoy reading comic books, watching superhero movies or TV shows, and collecting superhero memorabilia.

The Technophilia

People who are passionate about technology and enjoys exploring new gadgets, software, and devices.

The Technophobic

People who have a fear or aversion to technology, often preferring more traditional or analog methods of communication and daily life.

The Trader

People who engage in buying and selling securities or other financial instruments, often with the goal of making a profit.


The acronym for "Ultra High Net Worth Individual," referring to people who are the richest in the world.

The Visual Art Lover

People who appreciate and enjoy various forms of visual arts, such as painting, sculpture, or photography.

The Volunteer Activist

People who dedicate their time and effort to volunteer work, often supporting social or environmental causes.

The Waster Sorter

People who take steps to reduce waste and increase recycling, such as separating recyclables from trash and composting organic materials.

The Youthful Yolo

People who embrace a youthful and adventurous spirit, often taking risks and trying new experiences.

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