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Individuals who strive for excellence in everything they do, aiming for success in their careers, hobbies, and personal development.

Individuals who prioritize environmentally friendly modes of transportation, primarily using bicycles and walking to navigate their surroundings.

Individual who are passionate about physical activities and sports. They enjoy exercising, playing sports, and pushing their limits.

Individuals who are always looking for new and exciting experiences. They enjoy exploring new places, trying new things, and taking risks.

Individuals who are always looking for new and exciting experiences. They enjoy exploring new places, trying new things, and taking risks.

Mindset to be requested _ Individuals or organisations being aware of the need to develop agricultural techniques to preserve the planet and respond to environmental challenges. They have a high level of knowledge of the issues involved in adapting agriculture and farming practices to protect the planet, and a high level of conviction. They can be associated with agricultural whistleblowers in the event of flooding or the adaptation of farmland to environmental challenges.

Individuals who are committed to making a positive impact in their community or the world through charitable actions, volunteer work, or activism.

Individuals who are highly motivated and driven to succeed. They are ambitious in their careers and strive for success in all areas of their lives.

Individuals who love amusement parks and all the exhilarating rides and attractions they offer. They enjoy the thrill and excitement of these parks and seek out new ones to visit.

Individuals who are passionate about animal welfare and rights. They advocate for animal rights and work to protect and promote the wellbeing of animals.

Individuals who appreciate art and enjoy collecting art pieces. They enjoy visiting art museums and galleries and they may even invest in art pieces as a form of investment.

Mindset to be requested _ Individuals or organisations who favour environmentally-friendly artistic creation or the purchase of art on recycled materials. They have little knowledge of ecological issues and have a moderate level of conviction. They are not only motivated by environmental issues.

Individuals who enjoy spending time at the beach and on boats. They love water, sun, and sand, and actively seek destinations with these features.

Individuals who are passionate about beauty and skincare. They enjoy trying out new products, keeping up with the latest trends and taking care of their appearance.

Individuals who have strong religious or spiritual beliefs. They may attend religious services regularly, pray, or engage in spiritual practices.

Mindset to be requested _ Individuals or organisations who believe that environmental changes have a long-term impact on our genetic heritage and on the development of as yet unknown diseases. They have a high level of knowledge of ecological and health issues and a high level of conviction. They may be associated with whistle-blowers in the medical-environmental field.

Individuals who love reading and enjoy participating in book clubs, author signings, or book fairs. They purchase their books in bookstores and/or online.

Individuals who are loyal to specific brands and enjoy purchasing and using products associated with those brands.

Individuals who object to or criticise the budget policy of a government or other public entity. People who engage in this type of activity may have different motivations and may come from different backgrounds, such as economists, policy analysts, activists or concerned citizens.

Mindset to be requested _ Individuals or organisations who see environmental challenges as a financial opportunity to do business. They have a good knowledge of environmental issues and a very low level of conviction. They are motivated by reasons other than environmental issues alone.

Individuals who love cars and everything about them. They may collect cars, attend car shows, or simply enjoy driving and learning about cars.

People who are highly focused on their careers and work hard to advance professionally.

Individuals who love celebrating special occasions (father’s day, new year) and special events (wedding). They enjoy planning parties and living memorable experiences for themselves and others.

People who love movies and cinema. They enjoy watching movies, analyzing them, and discussing them with others.

Mindset to be requested _ Individuals or organisations being aware of climate change. They have a high level of knowledge of the issues surrounding global warming and a very high level of conviction. They may be associated with climate change whistleblowers.

Individuals who enjoy collecting various items, such as stamps, coins or figurines. They revel in the thrill of the hunt and find satisfaction in completing their collections.

The conservative voter is an elector who favors traditional values and is inclined to support policies aimed at preserving the existing social and economic order.

Individuals who actively engage in speculating and promoting alternative narratives for significant events and phenomenon. They often distrust official explanations provided by mainstream media.

Mindset to be requested _ Individuals or organisations who see environmental challenges as an opportunity to consume differently and to favour products that have a low impact on the environment. They have little knowledge of ecological issues and have a low level of conviction. They are motivated by reasons other than environmental issues alone.

Individuals who like to be in control of their lives and their surroundings. They may have specific routines, give a lot of important to the rules, quality and insurance.

Individuals who travel regularly, typically from their home to their workplace or school, often over a significant distance. Commuting usually involves travelling by some form of transportation, such as a car, bus, train, bicycle or walking.

Individuals who prioritize convenience in their lives. They enjoy services and products that make their lives easier and more efficient.

Individuals who love dancing and enjoy participating in dance classes, performances, or competitions.

Individuals who value education, learning, elegance, sophistication, and style. They may have a keen interest in fashion, design, grooming, wine and etiquette. They’re highly cultured.

Individuals who love the convenience of having items delivered directly to their doorstep, whether it be food, groceries, or other products.

Individuals who love to travel and explore new places, cultures, and experiences.

Individuals who enjoy the process of creating or fixing things themselves, whether it’s home improvement projects, crafting or other DIY endeavors.

Mindset to be requested _ Individuals or organisations who are involved in social issues, who are donors and who get involved in social and active life to defend a cause.

Individuals who choose electronic cigarettes as an alternative to traditional tobacco smoking

Individuals who are passionate about competitive online gaming. They may even participate in tournaments and follow e-sport events.

Mindset to be requested _ Individuals or institutions taking part in all environmental events and are prepared to take action (sometimes hard action) on the ground. They have a good knowledge of ecological issues and a very high level of conviction.

Mindset to be requested _ Mainly governmental or intergovernmental institutions setting the legislative or regulatory framework for environmental issues. They have a very good knowledge of ecological issues and a high level of conviction.

Mindset to be requested _ Individuals or organisations who see environmental change as inevitable and prefer to anticipate, prevent and adapt existing insurance and prevention methods now. They have good knowledge of environmental issues and a low level of conviction. They are motivated by reasons other than environmental issues alone.

Mindset to be requested _ Individuals or organisations who see environmental challenges as an opportunity to invest differently, in particular by favouring investments that have a low impact on the environment or provide a response to ecological challenges. They have little knowledge of environmental issues and have a low level of conviction. They are motivated by reasons other than environmental issues alone.

Mindset to be requested _ Individuals or brands who have focused a large part of their communication and marketing activities on environmental issues. They have a moderate knowledge of ecological issues and a moderate level of conviction.

Mindset to be requested _ Journalists or institutions providing information on environmental issues. They have a good knowledge of ecological issues and an average level of conviction. They help to spread ecological information

Mindset to be requested _ Parents who consider that the ecological transition is their responsibility as parents to ensure a better future for their children. They have little knowledge of ecological issues and have a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Mindset to be requested _ Individuals being political activists or working in the political arena. They have a good knowledge of ecological issues and a high level of conviction. They take part in political debates on ecological issues and try to influence them.

Mindset to be requested _ Individuals or institutions working on ecological issues, mainly at universities or in environments where environmental science is central. They have an excellent knowledge of ecological issues and a high level of conviction. They can be associated with scientific whistleblowers.

Mindset to be requested _ Individuals or organisations focusing on education to influence and raise awareness of environmental challenges among young people. They have a very good knowledge of environmental issues and a high level of conviction.

Individuals who start and run their own business and are interested in business, entrepreneurship and the growth of their business. People who have often a status of CEO, managing partner.

Individuals who are deeply concerned about the health and well-being of the planet, the nature and takes action to reduce their environmental impact and promote sustainability.

Individuals who are interested in and enjoy the finer things in life. Pleasure and happiness are the ultimate goals of life. They appreciate travel, well-being, quality of life, holidays, good relationships and always respecting nature.

The EU Elections voter is a citizen of the European Union who participates in voting during the European elections, contributing to the election of representatives to the European Parliament.

The EU political decision-maker is a political figure within the European Union, involved in decision-making and legislative processes at a supranational level, participating in the development of policies and regulations affecting member states.

Individuals who are committed to making ethical choices in their consumption habits, whether it’s buying fair-trade products, supporting eco-friendly brands, or reducing their carbon footprint. They have a high interest in humanity and people.

Mindset to be requested _ Individuals or organisations who see environmental challenges as an opportunity to change our behaviour and move towards ethical and fair economic and consumption practices that respect all those involved in the production/consumption chain. They have a good knowledge of ecological issues and a high level of conviction. They are motivated by reasons other than environmental issues alone.

Curious individuals who seek to learn about and experience new cultures, ideas, and environments, always on a quest for knowledge and understanding.

Individuals who give a lot of importance to their family, parenting and child development.

Individuals who have a keen interest in fashion and follow the latest trends, often expressing themselves through their clothing choices.

Individuals who love the convenience and taste of fast food and may indulge in it regularly.

Mindset to be requested _ Individuals or organisations working to preserve wildlife. They have a high level of knowledge of the issues involved in saving species and a very high level of conviction. They may be associated with extinction of species whistleblowers.

Individuals entering the real estate market for the first time with the intention of purchasing their initial residential property.

Individuals who follow a mostly vegetarian or vegan diet, but can occasionally eat meat or animal products.

Mindset to be requested _ Individuals or organisations working to preserve fauna and biodiversity. They have a high level of knowledge of the issues involved in protecting biodiversity and a very high level of conviction. They can be associated with extinction of biodiversity whistleblowers

Mindset to be requested _ Individuals or organisations who believe that the ecological transition requires a revolution in the way we consume food. They have a moderate knowledge of ecological issues and a low level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals who value independent thought, critical thinking and open-mindedness. Free thinkers are often interested in exploring new ideas. They may be sceptical of received wisdom and dogmatic thinking.

Individuals who enjoy taking risks and placing bets, whether in a casino, sports betting, national lottery, or other gambling activities.

Individuals who enjoy playing video games, either alone or with others.

Individuals who have a deep interest in technology, science fiction, comic books, and other “geeky” pursuits.

Mindset to be requested _ Individuals or organisations being interested in the impact of fossil fuels and ground-based energies (such as biomass) in responding to environmental challenges. They have a high level of knowledge of geological issues and a high level of conviction. They can take part in debates on the future of fossil fuels in the ecological transition.

Individuals who love gadgets, eagerly seeking out and acquiring new gadgets.

Individuals who love buying and receiving gifts.

Individuals who love to run and also enjoy the beauty and fashion. People who give a lot of importance to style and excellent physical condition.

Individuals who are aware of the threat of global warming and climate change and takes action to reduce their carbon footprint and promote sustainability.

Individuals who love to taste new dishes in restaurants, have a passion for food and enjoys trying new and exotic flavors and ingredients.

The green voter is an elector who prioritizes environmental issues, supporting policies and candidates that promote sustainability, environmental protection, and climate action.

Individuals who seek out unique and charming guesthouses and bed-and-breakfasts for their vacations, rather than traditional hotels or resorts.

Individuals who prioritize their health and well-being, healthcare and have a high interest in medicine or healthy issues.

Mindset to be requested _ Individuals or organisations who believe that environmental changes have an immediate impact on our health. They have a high level of knowledge of ecological and health issues and a high level of conviction. They may be associated with whistle-blowers in the medico-environmental field.

Individuals who love to eat healthy and may follow a specific diet such as organic food or natural food.

Individuals who are fascinated by the latest advances in technology and enjoy learning about and trying out new gadgets and softwares.

Individuals who are passionate about history and enjoy learning and exploring the past through cultures, tradition or folklore.

The acronym for " High Net Worth Individual," referring to people who possess substantial wealth, often ranking among the richest in the world.

Individuals who love to cook and experiment with new recipes and ingredients in their kitchen.

Mindset to be requested _ Individuals or organisations who believe that the ecological transition requires a new organisation of work, the decarbonisation of companies, changes in worker behaviour and the adaptation of environmental skills within organisations. They have a moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals who are interested in immersive technologies, such as virtual and augmented reality, and enjoy exploring and experiencing new digital environments.

Individuals who value their independence and uniqueness. They prefer not to engage in relationships.

Mindset to be requested _ Individuals or organisations who see environmental challenges as an opportunity to change our production behavior in industry and the construction sector. They have a good knowledge of environmental issues and a moderate level of conviction. They are motivated by reasons other than environmental issues alone.

The informed voter is an elector who participates in elections with a detailed understanding of the candidates, political parties, and political issues, making voting decisions based on an informed and critical analysis.

Mindset to be requested _ Individuals or organisations who are involved in social issues, who are all information to act but who do not get involved in social and active life to defend a cause.

Individuals who value traditional institutions, governmental institutions and law.

Individuals who are interested in home decor and design. They are always looking for inspiration and ideas to decorate their homes and make them more stylish and comfortable.

Fans of social media influencers and online celebrities. They follow their favorite influencers across various platforms and keep up with their lives through vlogs, posts and live streams.

Individuals who are interested in investing their money in various financial instruments like stocks, mutual funds, and real estate. They are always looking for opportunities to grow their wealth and make smart investment decisions.

Fans of Korean Pop Culture, including music, TV shows and movies. They follow their favorite K-pop idols and are always up-to-date with the latest trends and releases.

Individuals who declare to be parent and are characterized by their substantial family size. They may have multiple children and extended family members residing with them. Large families may face distinct challenges, including managing childcare duties and securing affordable housing and transportation solutions.

Individuals who love to laugh and have a good sense of humor. They enjoy watching comedy movies, TV shows, and stand-up comedy.

Mindset to be requested _ Individuals or organisations who compensate for their leisure activities with low added-value ecological actions, such as carbon offsetting or tree planting. They have little knowledge of ecological issues and a low level of conviction. They are not motivated by environmental issues.

Mindset to be requested _ Individuals or organisations who believe that the ecological transition requires a radical reform of our legislation and a new environmental legal framework to govern the City. They have a moderate knowledge of ecological issues and a low level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals who place a high value on following rules and laws, often believing in strict adherence to regulations and guidelines.

The left-wing voter is an elector who favors progressive or socialist political ideas, supporting wealth redistribution, state intervention in the economy, and social equality.

Individuals who are supportive of the LGBTQ+ community and their rights. They believe in equality and inclusivity and are always looking for ways to support and promote diversity.

The local Elections voter is a citizen of a city or a county who participates in voting during the local elections, contributing to the election of representatives to the city council.

Individuals who are committed to supporting local businesses, news, history and communities, often choosing to buy locally-made products, eat a local restaurants, and participate in local events. They refuse to use international freight transporter when choosing products.

Socioeconomic group situated above the poverty line but facing financial constraints and difficulties in meeting their needs. This group typically has lower levels of education and income compared to the middle class. The level of interest in leisure is very low for this socioeconomic group.

Individuals who enjoy reading manga, which is a Japanese comic book style that often features distinctive artwork and storytelling.

Individuals who enjoy watching series, movies, and episodes in their free time.

Individuals who practice meditation as a way to reduce stress, improve focus, and cultivate a sense of inner peace.

Socioeconomic group with moderate income and education, typically working in skilled trades or mid-level management. They lead a comfortable lifestyle focused on stability and quality of life, aspiring for upward mobility within the means.

Individuals who live a simple and uncluttered lifestyle, often focusing on essentials and minimizing possessions.

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Individuals motivated by social causes, possessing a strong sense of self-confidence and self-awareness. They embrace progressive ideologies and have a forward-thinking mindset.

Individuals who are open to different culture, through music, food, language or other forms of cultural expression.

Individuals who enjoy attending music festivals, which are events that typically feature multiple performers and genres of music.

Individuals who have a passion for music and enjoy listening to a variety of genres and styles.

The National Elections voter is a citizen of a country who participates in voting during the National elections, contributing to the election of representatives to a country.

Individuals who are interested in entrepreneurship and startups, and may be involved in starting their own business or supporting others in their ventures.

Individuals who regularly consume a lot of news and current events, often staying up-to-date with the latest developments in politics, business and global affairs.

Individuals who enjoy the nightlife scene, including bars, clubs and other entertainment venues.

Mindset to be requested _ Individuals or organisations who are not involved in social issues and who do not get involved in social and active life to defend a cause.

Individuals who do not conform to societal norms or expectations, often choosing to express themselves in unique or unconventional ways.

Individuals who are nostalgic for things from the past, such as vintage clothing, music or technology.

Individuals who favor online shopping over stores, taking advantage of the convenience and variety offered by e-commerce platforms.

Individuals who maintain structure, discipline and adherence to rules within an environment or group.

Individuals who are focused on fostering positive relationships and resolving conflicts.

Individuals who love animals and may own one or more pets, often treating them as members of their family.

Individuals who donate money or resources to support charitable causes and make a positive impact in their community or the world.

Individuals driven by the pursuit of enjoyment and gratification in life. They prioritize experiences and activities that provides them with fulfillment.

Mindset to be requested _ Individuals or organisations who are involved in social issues, who are politically active and who get involved in social and active life to defend a cause.

The political decision-maker is a political figure involved in various political functions at the national, regional, or local level, responsible for the formulation, proposition, and implementation of public policies and laws.

The political enthusiast is an individual who possesses a keen interest in political affairs, policies, and the mechanisms of governance at local, national, or international levels.

Individuals who are forward thinking and with a keen interest in the future. They embrace change and believe Science and Technology can be the solution to contemporary challenges.

Individuals who produce content across various social media platforms. They may have expertise in storytelling, creative expression, video editing, writing and audience engagement.

Mindset to be requested _ Individuals or organisations working in environmental NGOs. They have a high level of knowledge of ecological issues and a high level of conviction. They may be associated with environmental whistleblowers.

Individuals who possess exceptional aptitude for computer programming and an important interest for machine learning and artificial intelligence.

People who support progressive social and political values, such as equality, diversity, and justice.

The progressive voter is an elector who supports social and economic reforms aimed at promoting equity and innovation, often favoring policies of change and societal improvement.

Individuals who actively seek out discounts, coupons and other promotions to save money on their purchases.

Individuals who allocate their funds into real estate.

Individuals who prefer to use public transportation, such as buses or trains, rather than driving a personal vehicle.

Individuals who are eager to make purchases, characterized by their preparedness to acquire goods or services without hesitation.

Mindset to be requested _ Individuals organisations who are involved in social issues, who get involved in social and active life to defend a cause and who are prepared to take radical action on the ground.

Mindset to be requested _ Individuals or organisations who believe that recycling is an interesting solution to ecological challenges. They have a moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Mindset to be requested _ Individuals or organisations who believe that renewable energies can be an interesting solution to ecological challenges. They have an moderate knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals who are passionate about reducing reliance on fossil fuels and increasing the use of renewable energy sources, such as solar or wind power.

Individuals who enjoy taking vacations at resorts and hotels to relax, unwind and rejuvenate.

Individuals who allocate their funds into real estate managed according to socially responsible principles, prioritizing sustainable and ethical practices to combine financial returns with a positive impact on society and the environment

People who enjoy playing and collecting video games and consoles from older generations. Typically, retro gamers are interested in video games from the 1980s, 1990s, and early 2000s, but the definition can vary depending on personal preferences and nostalgia.

The right-wing voter is an elector who supports conservative or liberal political ideas in terms of economy and society, often favoring free enterprise, the reduction of government intervention, and traditional values.

Individuals who are located outside of urban areas and cities and are typically associated with agriculture and farming activities. Rural areas are characterised by low population density, a high percentage of land used for agriculture. They contribute to the country’s cultural heritage.

Individuals who prioritise saving money and building wealth over spending on non-essential items. These consumers are often characterized by their frugality and may be motivated by long-term financial goals such as retirement, homeownership, or paying off debt.

Individuals who are concerned about national or personal security and take steps to protect themselves and their possessions, such as using security systems or carrying self-defense tools.

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Individuals who declare to be parent and who are raising a child or children on their own, often taking on both parental roles and responsibilities.

Individuals who regularly consume tobacco and smoke cigarettes.

Individuals who enjoy socializing and meeting new people, often attending parties, events or gatherings.

Individuals who dedicate a lot of time to posting content and interacting with others on social media platforms.

Individuals who are interested in exploring and developing their spirituality, often through practices such as philosophy, astrology, meditation, reiki or yoga.

Individuals who enjoy streaming or watching online content, such as movies, TV shows or video games.

Individuals who are passionate about sports. They may enjoy watching life sports events, or following their favorite athletes or teams. The sport addicts are not necessary a sportive active. People do not have to play a sport to be a sport addict.

Mindset to be requested _ Individuals or organisations who practise their sport with the environment in mind. They may be joggers who prefer environmentally-friendly products or who enjoy a morning jog in nature. They have little knowledge of ecological issues and have a low level of conviction. They are motivated by their sporting activities above all else.

Individuals who are passionate about fashion design and aesthetics, often creating unique and imaginative styles or spaces.

Individuals who enjoy reading comic books, watching superhero movies or TV shows, and collecting superhero memorabilia.

Mindset to be requested _ Individuals or organisations who see environmental challenges as an opportunity to change our behaviour and move towards sustainable consumption and economics. They have a good knowledge of ecological issues and a high level of conviction. They are motivated by reasons other than environmental issues alone.

Individuals knowledgeable in tax laws and regulations, managing their taxes effectively.

Mindset to be requested _ Individuals or organisations who believe that the ecological transition requires a technological revolution, climate engineering and environmentally friendly technologies. They have a good knowledge of ecological issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Individuals who are passionate about technology and enjoy exploring new gadgets, software and devices.

Individuals who have a fear or aversion to technology, often preferring more traditional or analog methods of communication and daily life.

Individuals who engage in buying and selling securities or other financial instruments, often with the goal of making a profit.

Individuals who value heritage and customs over modern innovations and technological advancements.

Mindset to be requested _ Individuals or organisations who believe that changing our modes of transport is the main response to ecological challenges. They have a moderate knowledge of environmental issues and a moderate level of conviction. They may be motivated by reasons other than environmental issues alone.

Mindset to be requested _ Individuals or organisations who compensate for their air travel, holidays or tourist entertainment with low added-value ecological actions, such as carbon offsetting or planting a tree. They have little knowledge of ecological issues and have a very low level of conviction. They are not motivated by environmental issues.

Mindset to be requested _ Individuals or organisations who are involved in social issues, who are not all information to act but who do not get involved in social and active life to defend a cause.

The uninformed voter is an elector who participates in elections without a deep knowledge of the candidates, political parties, or current political issues.

Socioeconomic group characterized by high income and advanced education, typically consisting of professionals and managers. They enjoy a high income and luxurious lifestyle, including quality leisure activities and goos, aiming for significant social and economic status improvements. This group values education, financial security, and aspires to improve their social and economic standing.

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Individuals who appreciate and enjoy various forms of visual arts, such as painting, sculpture, or photography.

Individuals who dedicate their time and effort to volunteer work, often supporting social or environmental causes.

The voter is a citizen with the right to vote in political elections, enabling the selection of representatives at the local, regional, national, or supranational level.

Individuals who take steps to reduce waste and increase recycling, such as separating recyclables from trash and composting organic materials.

Individuals who embrace a youthful and adventurous spirit, often taking risks and trying new experiences.