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SMS opt-out and resubscribe

Learn how customers can opt out or back into SMS using STOP and START replies.

Written by Bill Arconati

How it works

Customers can stop or restart SMS messages by replying with simple keywords.

SortScape automatically applies these requests and sends a short confirmation so they know it worked.

This ensures customers can control their messages and helps keep SMS delivery reliable.


Opting out

Customers can reply with messages like:

  • STOP, END, CANCEL, UNSUBSCRIBE

  • or phrases like “stop texting me”

What happens:

  • The number is unsubscribed

  • You cannot send SMS to them anymore

  • They receive a one-time confirmation:

You have been unsubscribed and will no longer receive messages from this business. Reply START to resubscribe.


Opting back in

Customers can reply with:

  • START, UNSTOP, SUBSCRIBE

What happens:

  • SMS is re-enabled for that number

  • They receive a one-time confirmation:

You’re now subscribed and may receive messages from this business again. Reply STOP to unsubscribe.

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