Company Signals: Growth & Funding Highlights

Highlights are designed to help investors analyse companies and their growth metrics effortlessly. Below, we detail the specific rules and numerical thresholds used to define each Highlight, ensuring transparency and clarity in how we present the data.

Funding	Criteria
Top Tier Investors	Companies that received funding from Top Tier Investors (see full list here).
Raised Last Month	Companies that received funding the month prior. This factors into New Funding Signals on Saved Searches.
Recent Funding	Companies with funding within the last 9 months. This factors into New Funding Signals on Saved Searches.
No Recent Funding	Companies with one or more funding rounds, but whose last funding signal was more than 9 months ago. This factors into New Funding Signals on Saved Searches.
No Funding	Companies that haven't received prior funding (this graduates into Raised Last Month, Recent Funding then No Recent Funding if they ever do receive investment).

Headcount	Criteria
Surge (3mo)	Companies with 5-10 employees: A growth of 25% or more. Companies with 11-50 employees: A growth of 12% or more. Companies with 51-200 employees: A growth of 6% or more. Companies with 200+ employees: A growth of 4% or more.
Momentum (6mo)	Companies with 5-10 employees: A growth of 70% or more. Companies with 11-50 employees: A growth of 30% or more. Companies with 51-200 employees: A growth of 15% or more. Companies with 200+ employees: A growth of 8% or more.
Scale-up (1yr)	Companies with 5-10 employees: A growth of 125% or more. Companies with 11-50 employees: A growth of 60% or more. Companies with 51-200 employees: A growth of 30% or more. Companies with 200+ employees: A growth of 15% or more.
Dip (3mo)	Companies with 5-10 employees: A decline of 15% or more. Companies with 11-50 employees: A decline of 8% or more. Companies with 51-200 employees: A decline of 4% or more. Companies with 200+ employees: A decline of 3% or more.
Decline (6mo)	Companies with 5-10 employees: A decline of 35% or more. Companies with 11-50 employees: A decline of 15% or more. Companies with 51-200 employees: A decline of 8% or more. Companies with 200+ employees: A decline of 6% or more.
Downturn (1yr)	Companies with 5-10 employees: A decline of 50% or more. Companies with 11-50 employees: A decline of 30% or more . Companies with 51-200 employees: A decline of 15% or more. Companies with 200+ employees: A decline of 10% or more.

Web Traffic	Criteria
Surge (3mo)	Companies with 5,000-10,000 visits: A growth of 400% or more. Companies with 10,001-50,000 visits: A growth of 100% or more. Companies with 50,001-200,000 visits: A growth of 30% or more. Companies with 200,000+ visits: A growth of 7% or more.
Momentum (6mo)	Companies with 5,000-10,000 visits: A growth of 500% or more. Companies with 10,001-50,000 visits: A growth of 200% or more. Companies with 50,001-200,000 visits: A growth of 40% or more. Companies with 200,000+ visits: A growth of 15% or more.
Scale-up (1yr)	Companies with 5,000-10,000 visits: A growth of 1000% or more. Companies with 10,001-50,000 visits: A growth of 400% or more. Companies with 50,001-200,000 visits: A growth of 80% or more. Companies with 200,000+ visits: A growth of 30% or more.
Dip (3mo)	Companies with 5,000-10,000 visits: A decline of 40% or more. Companies with 10,001-50,000 visits: A decline of 25% or more. Companies with 50,001-200,000 visits: A decline of 20% or more. Companies with 200,000+ visits: A decline of 10% or more.
Decline (6mo)	Companies with 5,000 to 10,000 visits: A decline of 60% or more. Companies with 10,001 to 50,000 visits: A decline of 40% or more. Companies with 50,001 to 200,000 visits: A decline of 30% or more. Companies with 200,000+ visits: A decline of 20% or more.
Downturn (1yr)	Companies with 5,000-10,000 visits: A decline of 80% or more. Companies with 10,001-50,000 visits: A decline of 60% or more. Companies with 50,001-200,000 visits: A decline of 50% or more. Companies with 200,000+ visits: A decline of 30% or more.

App Download	Criteria
Surge (3mo)	Companies with 501-1,000 downloads: A growth of 200% or more. Companies with 1,001-10,000 downloads: A growth of 100% or more. Companies with 10,001-100,000 downloads: A growth of 30% or more. Companies with 100,001-1,000,000 downloads: A growth of 15% or more. Companies with 1,000,000+ downloads: A growth of 7% or more.
Momentum (6mo)	Companies with 501-1,000 downloads: A growth of 400% or more. Companies with 1,001-10,000 downloads: A growth of 200% or more. Companies with 10,001-100,000 downloads: A growth of 60% or more. Companies with 100,001-1,000,000 downloads: A growth of 30% or more. Companies with 1,000,000+ downloads: A growth of 15% or more.
Scale-up (1yr)	Companies with 501-1,000 downloads: A growth of 800% or more. Companies with 1,001-10,000 downloads: A growth of 400% or more. Companies with 10,001-100,000 downloads: A growth of 120% or more. Companies with 100,001-1,000,000 downloads: A growth of 60% or more. Companies with 1,000,000+ downloads: A growth of 30% or more.
Dip (3mo)	Companies with 501-1,000 downloads: A decline of 60% or more. Companies with 1,001-10,000 downloads: A decline of 40% or more. Companies with 10,001-100,000 downloads: A decline of 30% or more. Companies with 100,001-1,000,000 downloads: A decline of 20% or more. Companies with 1,000,000+ downloads: A decline of 10% or more.
Decline (6mo)	Companies with 501-1,000 downloads: A decline of 75% or more. Companies with 1,001-10,000 downloads: A decline of 60% or more. Companies with 10,001-100,000 downloads: A decline of 50% or more. Companies with 100,001-1,000,000 downloads: A decline of 30% or more. Companies with 1,000,000+ downloads: A decline of 20% or more.
Downturn (1yr)	Companies with 501-1,000 downloads: A decline of 90% or more. Companies with 1,001-10,000 downloads: A decline of 80% or more. Companies with 10,001-100,000 downloads: A decline of 70% or more. Companies with 100,001-1,000,000 downloads: A decline of 50% or more. Companies with 1,000,000+ downloads: A decline of 30% or more.

App Review	Criteria
Surge (3mo)	Companies with 100-999 reviews: An increase of 250 or more. Companies with 1,000-9,999 reviews: An increase of 500 or more. Companies with 10,000-99,999 reviews: An increase of 1,000 or more. Companies with 100,000+ reviews: An increase of 2,000 or more.
Momentum (6mo)	Companies with 100-999 reviews: An increase of 750 or more. Companies with 1,000-9,999 reviews: An increase of 1,500 or more. Companies with 10,000-99,999 reviews: An increase of 3,000 or more. Companies with 100,000+ reviews: An increase of 6,000 or more.
Scale-up (1yr)	Companies with 100-999 reviews: An increase of 1,500 or more. Companies with 1,000-9,999 reviews: An increase of 3,000 or more. Companies with 10,000-99,999 reviews: An increase of 6,000 or more. Companies with 100,000+reviews: An increase of 12,000 or more.

Product Reviews	Definition
Surge (3mo)	Companies with 10-19 reviews: An increase of 10 or more. Companies with 20-99 reviews: An increase of 25 or more. Companies with 100-499 reviews: An increase of 50 or more. Companies with 500+ reviews: An increase of 100 or more.
Momentum (6mo)	Companies with 10-19 reviews: An increase of 25 or more. Companies with 20-99 reviews: An increase of 75 or more. Companies with 100-499 reviews: An increase of 150 or more. Companies with 500+ reviews: An increase of 300 or more.
Scale-up (1yr)	Companies with 10-19 reviews: An increase of 50 or more. Companies with 20-99 reviews: An increase of 150 or more. Companies with 100-499 reviews: An increase of 300 or more. Companies with 500+ reviews: An increase of 600 or more.

Socials	Criteria
Surge (3mo)	Accounts with 1,000-10,000 followers: A growth of 15% or more. Accounts with 10,001-50,000 followers: A growth of 10% or more. Accounts with 50,001-200,000 followers: A growth of 5% or more. Accounts with 200,000+ followers: A growth of 2.5% or more.
Momentum (6mo)	Accounts with 1,000-10,000 followers: A growth of 30% or more. Accounts with 10,001-50,000 followers: A growth of 20% or more. Accounts with 50,001-200,000 followers: A growth of 10% or more. Accounts with 200,000+ followers: A growth of 5% or more.
Scale-up (1yr)	Accounts with 1,000-10,000 followers: A growth of 60% or more in followers. Accounts with 10,001-50,000 followers: A growth of 40% or more in followers w. Accounts with 50,001-200,000 followers: A growth of 20% or more in followers . Accounts with 200,000+ followers: A growth of 10% or more in followers.
Dip (3mo)	Accounts with 1,000-10,000 followers: A decline of 10% or more in followers. Accounts with 10,001-50,000 followers: A decline of 7% or more in followers. Accounts with 50,001-200,000 followers: A decline of 5% or more in followers. Accounts with 200,000+ followers: A decline of 2.5% or more in followers.
Decline (6mo)	Accounts with 1,000-10,000 followers: A decline of 20% or more in followers. Accounts with 10,001-50,000 followers: A decline of 15% or more in followers. Accounts with 50,001-200,000 followers: A decline of 10% or more in followers. Accounts with 200,000+ followers: A decline of 5% or more in followers.
Downturn (1yr)	Accounts with 1,000-10,000 followers: A decline of 40% or more in followers. Accounts with 10,001-50,000 followers: A decline of 25% or more in followers. Accounts with 50,001-200,000 followers: A decline of 20% or more in followers . Accounts with 200,000+ followers: A decline of 10% or more in followers.

Media	Criteria
Recent News	The company was recently mentioned in the news.
Media Spotlight	The company was recently mentioned in notable media / news.